Hello! Take a look at your Tuesday Daily PR Brief - November 25, 2025
Verizon’s clear test of internal transparency; How to deliver your best company holiday speech; Prompt engineering is just good communication; more!
Read some of today's best PR and Comms industry news clips:
Verizon’s restructuring offers a clear test of internal transparency (Ragan Communications - November 25, 2025)
AI Looks for Author Footprints First (Spin Sucks - November 25, 2025)
The future of PR belongs to the data-literate storyteller (Agility PR Solutions - November 25, 2025)
5 Tips: How to Deliver Your Best Company Holiday Speech (Franco - November 24, 2025)
Prompt engineering is just good communication (PR Daily - November 24, 2025)
How PR and marketing pros are monitoring AI visibility for clients and brands (Sword and the Script - November 25, 2025)
Communications leaders from McDonald’s, Comcast and DHL on the state of PR measurement in 2025 (Muck Rack - November 24, 2025)
How the Halo slipped – lessons from a self-inflicted crisis (Media First (UK) - November 25, 2025)
Common Omnichannel Mistakes Brands Still Make (And How To Avoid Them) (Forbes - November 24, 2025)
How GEO is Changing the Tech PR Playbook (O’Dwyer’s - November 24, 2025)
When Beauty Backfires: Lessons from Negative Digital PR in the Beauty Industry (Everything PR News - November 25, 2025)
Streaming Wars Shift as YouTube Becomes Fall’s Real Battleground (CommPRO - November 25, 2025)
Summary Section:
Verizon’s restructuring offers a clear test of internal transparency
By Tom Corfman
Ragan Communications - November 25, 2025
The telecom’s new CEO signaled the big changes ahead, but fell short when it came time to deliver the message.
AI Looks for Author Footprints First
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 25, 2025
Make your website less “ghost town” and more expert hub. Learn how to build author footprints: mini-bios and proof points that make your SMEs easy to trust.
The future of PR belongs to the data-literate storyteller
By Matt Caiola
Agility PR Solutions - November 25, 2025
Public relations has always been about storytelling, but the modern era demands a new skill set. Today’s PR professionals must not only craft compelling narratives but also interpret the data that shapes audience behavior.
5 Tips: How to Deliver Your Best Company Holiday Speech
By Leslie Dagg
Franco - November 24, 2025
From prep to delivery, these five tips help you give a company holiday speech that feels sincere, keeps the mood festive and inspires your team.
Prompt engineering is just good communication
By Will Hodges
PR Daily - November 24, 2025
Communicators are already prompt engineers — and we shouldn’t underestimate how naturally our skills translate.
How PR and marketing pros are monitoring AI visibility for clients and brands
By Frank Strong, MA, MBA
Sword and the Script - November 25, 2025
We’re in the early stages. PR is just starting to think about what AI means for PR and marketing communications.
Communications leaders from McDonald’s, Comcast and DHL on the state of PR measurement in 2025
By Kristen Dunleavy
Muck Rack - November 24, 2025
Explore five major takeaways from communications leaders from McDonald’s, Comcast and DHL, as they unpack Muck Rack’s State of PR Measurement 2025.
How the Halo slipped – lessons from a self-inflicted crisis
By Adam Fisher
Media First (UK) - November 25, 2025
Sky Sports’ new social media channel faced a huge backlash and lasted less than 48 hours. What crisis comms lessons can you learn from the story?
Common Omnichannel Mistakes Brands Still Make (And How To Avoid Them)
By Forbes Communications Council
Forbes - November 24, 2025
Disconnected systems, inconsistent messaging and fragmented data can leave customers confused or dissatisfied, which undercuts the purpose of an integrated journey.
How GEO is Changing the Tech PR Playbook
By Kersa Haughey
O’Dwyer’s - November 24, 2025
Generative AI is changing how people find and evaluate information. When someone asks ChatGPT, Perplexity, or Google’s AI Mode to “compare the top network security providers” or “name the leading data observability platforms,” AI tools don’t serve a list of links like traditional search.
When Beauty Backfires: Lessons from Negative Digital PR in the Beauty Industry
Everything PR News - November 25, 2025
In the beauty industry, digital PR is a powerful tool. It can elevate a brand, build trust, and create loyal communities. But when misused or mismanaged, it can also ignite fierce backlash, erode trust irreversibly, and in some cases lead to a brand’s undoing.
Streaming Wars Shift as YouTube Becomes Fall’s Real Battleground
CommPRO - November 25, 2025
New data shows the subscriber fight has cooled while YouTube becomes the marketing arena streaming platforms cannot ignore.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.
The point about prompt enginering being just good communication really resonates. We've always had to know our audience and be clear about what we want, its the same thing with AI. The skill of asking the rigt question has always been at the heart of PR work.