Greetings! Read your Tuesday Daily PR Brief - December 2, 2025
Campbell’s defends product quality after former exec rant; Errors to avoid in your next presentation; Building corroboration loops to power visibility; more!
Read some of today's best PR and Comms industry news clips:
Best Places to Work 2025: Extra-Large Agencies (PR Week Global - December 2, 2025)
The Scoop: Campbell’s defends product quality after former exec rant (PR Daily - December 1, 2025)
Building Corroboration Loops to Power Your Visibility Engineering (Spin Sucks - December 2, 2025)
ICON 2025 Q&A: Lauren Graham on Authenticity, Voice and Generational Connection (PRsay - December 2, 2025)
Ethical AI in PR: New Standards for Transparency and Compliance (5W Public Relations - December 1, 2025)
Stunt Watch: WSL draws attention, Samsung gets framed and Centrepoint’s Winter Wanderland (PRmoment (UK) - December 1, 2025)
Why OKRs are the strategic shift PR teams desperately need (Agility PR Solutions - December 1, 2025)
Students “Ask Me Anything” – On Top of PR with Jason Mudd (Axia Public Relations - December 2, 2025) [PODCAST]
How a $100K Event Sponsorship Ends Up With 13 Likes (CommPRO - December 1, 2025)
Influence 100 2025: PRovoke Media Reveals World’s Top In-House Communicators (PRovoke Media - December 1, 2025)
Redefining crisis communication in the age of AI with Molly McPherson (Muck Rack - December 2, 2025)
Nine errors to avoid in your next presentation (Media First (UK) - December 1, 2025)
Summary Section:
Best Places to Work 2025: Extra-Large Agencies
PR Week Global - December 2, 2025
Even some of the largest agencies in the world get high marks for their diverse and flexible workplaces.
The Scoop: Campbell’s defends product quality after former exec rant
By Courtney Blackann
PR Daily - December 1, 2025
Campbell’s Soup Company defended the quality of its food and apologized after a former executive claimed the company’s chicken came from “a 3D printer” and was “for poor people.”
Building Corroboration Loops to Power Your Visibility Engineering
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 2, 2025
If you believed only what you saw on websites, you’d think every company on earth is “the leading provider,” “trusted by the world’s top brands,” or “reinventing the future of” whatever category they’re in. And then you talk to an actual buying committee and discover…they’ve never heard of them.
ICON 2025 Q&A: Lauren Graham on Authenticity, Voice and Generational Connection
By Amy Jacques
PRsay - December 2, 2025
Actor, author and producer Lauren Graham headlined PRSA’s ICON 2025 in Washington, D.C., delivering an Oct. 28 keynote on the power of authentic storytelling. Best known for her roles in “Gilmore Girls” and “Parenthood,” Graham spoke with Crystal Borde, co-chair of the 2025 PRSA ICON Conference planning committee, about her career and the creative forces that shape her work.
Ethical AI in PR: New Standards for Transparency and Compliance
5W Public Relations - December 1, 2025
Learn about ethical AI standards in PR including transparency requirements, governance frameworks, bias mitigation, and compliance with new industry guidelines.
Stunt Watch: WSL draws attention, Samsung gets framed and Centrepoint’s Winter Wanderland
By Greg Double, Creative Director at Burson
PRmoment (UK) - December 1, 2025
It’s beginning to look a lot like Stuntmas, but unlike big brand Christmas adverts, Stuntwatch believes in letting December hit before celebrating the festivities and therefore this week’s Stuntwatch is an entirely Santa-Free affair.
Why OKRs are the strategic shift PR teams desperately need
By Gaurav Belani
Agility PR Solutions - December 1, 2025
While siloed processes and workflows are unacceptable in any process or workflow, PR teams can benefit by implementing OKRs. OKRs are a goal-setting framework that can align your team’s efforts with strategic objectives. Find out more here.
Students “Ask Me Anything” – On Top of PR with Jason Mudd [PODCAST]
Axia Public Relations - December 2, 2025
Jason Mudd answers questions from students of his alma mater, sharing his startup journey, career advice, PR lessons, and leadership insights in this special Q&A solocast.
How a $100K Event Sponsorship Ends Up With 13 Likes
By Ed Clarke
CommPRO - December 1, 2025
Learn more about why major event sponsorships often fall flat and how data-driven executive communications can turn visibility into real impact.
Influence 100 2025: PRovoke Media Reveals World’s Top In-House Communicators
By Maja Pawinska Sims
PRovoke Media - December 1, 2025
PRovoke Media today launches the Influence 100 for 2025, which identifies, profiles and surveys the 100 most influential chief communications officers, chief corporate affairs officers and chief marketing officers of leading brands around the world.
Redefining crisis communication in the age of AI with Molly McPherson
By Kristen Dunleavy
Muck Rack - December 2, 2025
Leading crisis PR expert Molly McPherson joined Muck Rack for a conversation on how communicators can leverage AI while preserving authenticity and control in fast-moving situations.
Nine errors to avoid in your next presentation
By Adam Fisher
Media First (UK) - December 1, 2025
Preparing for your next big presentation? Here are nine common public speaking mistakes we often see that you must try to avoid.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.