It's Tuesday! Here is today's Daily PR Brief - December 9, 2025
When the media boils over; Rethinking well-being in public relations; Repairing brand trust after a social media misstep; and more!
Read some of today's best PR and Comms industry news clips:
The CEO Effect: Why Executive Reputation Defines Brand Value (Forbes - December 9, 2025)
When the Media Boils Over: Lessons, Leaks & Industry Shakeups (The Colab Brief - December 6, 2025)
The year-end crunch: How comms leaders can wrap up the year without unraveling (PR Daily - December 9, 2025)
Carnival CCO Chris Chiames: Why comms must learn about financial disclosure rules (Ragan Communications - December 9, 2025) [VIDEO]
Optimizing Press Releases for Maximum Visibility Across Digital and AI Platforms (PRNEWS - December 8, 2025) [VIDEO]
Rethinking Well-Being in Public Relations (Institute for Public Relations - December 1, 2025)
How to Use Proof-First Social to Engineer Visibility (Spin Sucks - December 9, 2025)
The New Playbook for AI-Enhanced Brand Messaging (5W Public Relations - December 9, 2025)
6 steps to repairing brand trust after a social media misstep (Agility PR Solutions - December 8, 2025)
There Were Always Boundaries Communicators Had to Respect (CommPRO - December 9, 2025)
Blaze PR’s Matt Kovacs on building an award-winning company culture, embracing AI in comms and more (EIN Presswire - December 8, 2025)
6 Things That Changed Since Last Week (PR@ctical - December 8, 2025)
The 10 journalists most cited by AI today (Muck Rack - December 9, 2025)
Summary Section:
The CEO Effect: Why Executive Reputation Defines Brand Value
By Shannon Reedy, Chief Brand Officer at Terakeet
Forbes - December 9, 2025
To ensure that your authentic brand story rises above the noise, it’s time to begin bolstering your narrative and reputation.
When the Media Boils Over: Lessons, Leaks & Industry Shakeups
The Colab Brief - December 6, 2025
A corporate soup opera, a journalist’s guide to last-minute chaos, a myth busted about reporter research, and the newsroom power dynamics every PR pro should be tracking.
The year-end crunch: How comms leaders can wrap up the year without unraveling
By Mary Olson-Menzel & Michelle Powers
PR Daily - December 9, 2025
As the Thanksgiving gratitude subsides, the holiday rush begins. Holiday wishes, invitations and requests start to fill your already full inbox. And right on cue: the year-end crunch has officially begun. Things are busy, but you’ve got this.
Carnival CCO Chris Chiames: Why comms must learn about financial disclosure rules [VIDEO]
By Justin Joffe
Ragan Communications - December 9, 2025
Chiames speaks on the importance of understanding RegFD and other financial disclosure rules in the latest episode of Ragan Training’s “Signature Voices” series.
Optimizing Press Releases for Maximum Visibility Across Digital and AI Platforms [VIDEO]
By Nicole Schuman
PRNEWS - December 8, 2025
In this clip, Reinoso discusses the secret formula for crafting engaging headlines, subheadings and quotes in press releases which can capture AI and human attention effectively.
Rethinking Well-Being in Public Relations
By Dr. Anca Anton, Dr. Nicky Garsten and Dr. Dalien Rene Benecke
Institute for Public Relations - December 1, 2025
Our global study on workplace well-being in PR, recently published in Public Relations Review (2025), found that well-being in PR goes beyond stress management and maintaining work-life balance. It’s about something deeper: the alignment between who professionals aspire to be and what their daily practice allows them to do.
How to Use Proof-First Social to Engineer Visibility
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 9, 2025
Engineer visibility with the 2–2–2 method: test proof-first posts, track saves and shares, and amplify only the winners with strategic paid spend.
The New Playbook for AI-Enhanced Brand Messaging
By 5W PR
5W Public Relations - December 9, 2025
Learn how AI transforms brand messaging in 2025 with personalization engines, voice consistency tools, and automated compliance for strategic advantage.
6 steps to repairing brand trust after a social media misstep
By Catherine Schwartz
Agility PR Solutions - December 8, 2025
There’s no denying the role of social media in shaping modern public relations and brand awareness. However, some companies tend to commit social media mistakes inevitably.
There Were Always Boundaries Communicators Had to Respect
By Tom Madden
CommPRO - December 9, 2025
Communicators are constantly navigating the boundaries that protect credibility, shape public trust and define how we show up in a world that expects clarity and honesty.
Blaze PR’s Matt Kovacs on building an award-winning company culture, embracing AI in comms and more
By Issac Morgan
EIN Presswire - December 8, 2025
‘PR isn’t about chasing hits—it’s about aligning perception with real business objectives,’ Kovacs says, sharing PR insights.
6 Things That Changed Since Last Week
By Sarah Evans
PR@ctical - December 8, 2025
A lot happened since last week. This might be the heaviest edition we’ve had in months. Search behavior changed. Newsrooms changed. Platforms changed. Publisher incentives changed. If you feel like the ground is moving under your feet, it is. Let’s walk through what changed and what it means for your visibility strategy.
The 10 journalists most cited by AI today
By Matt Albasi
Muck Rack - December 9, 2025
Using data from Generative Pulse, we have insight into which reporters, beats and outlets are shaping how large language models understand the news ecosystem.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.