Greetings! Peruse your Tuesday Daily PR Brief - December 16, 2025
Transforming jargon into easy-to-access comms tips from Hershey; Generative AI makes PR a key business priority; and more!
Read some of today's best PR and Comms industry news clips:
Study: Confidence for 2026 Persists, With Rising AI Pressures (PRovoke Media - December 15, 2025)
Tips on transforming jargon into easy-to-access comms from The Hershey Company (Ragan Communications - December 15, 2025)
Next Gen Media Relations: Inside AI Visibility Reporting (PRNEWS - December 15, 2025)
How Do Digital Tools Change the Way Employees Communicate at Work? (Institute for Public Relations - December 9, 2025)
Ragan and PR Daily’s 2025 word of the year: Slop (PR Daily - December 15, 2025)
PRGN 2026 PR Predictions: ROI, AI, and authenticity take center stage as agencies adapt to rapid change and rising expectations worldwide (PRGN - December 15, 2025)
How to use AI tools to supercharge your public relations strategy (Agility PR Solutions - December 15, 2025)
Innovation with Carla Johnson | On Top of PR (Axia Public Relations - December 16, 2025) [PODCAST]
Why Goodness Should Be Copyrighted (CommPRO - December 16, 2025)
More Than Announcements: Press Releases In The AI Era Focus On Scalable, Search-Friendly Content (EIN Presswire - December 16, 2025)
Trust, Transparency, and Governance in AI-Driven Customer Success (Iliyana Stareva Blog - December 16, 2025)
Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions (Sword and the Script - December 16, 2025)
Comms in an AI world: A choice between enhancement and erosion | What’s Up In Tech PR (The Hoffman Agency - December 15, 2025)
5 reasons to tell your boss ‘no’ during the Christmas rush (PR Daily - December 11, 2025)
Summary Section:
Study: Confidence for 2026 Persists, With Rising AI Pressures
By Diana Marszalek
PRovoke Media - December 15, 2025
Global CEOs and investors remain confident heading into 2026, but that optimism is becoming more measured as leaders contend with geopolitical uncertainty, global trade friction and mounting pressure to deliver returns from accelerating AI investments.
Tips on transforming jargon into easy-to-access comms from The Hershey Company
By Sean Devlin
Ragan Communications - December 15, 2025
Every company has workplace jargon. The larger and more complex the operation is, the more team-specific words and acronyms find their way into internal communication messaging, which can quickly become confusing.
Next Gen Media Relations: Inside AI Visibility Reporting
By Nicole Schuman
PRNEWS - December 15, 2025
Discover how AI visibility tools are revolutionizing PR client reporting. Our presenters reveal strategies for tracking competitors, identifying top sources and optimizing content for better visibility.
How Do Digital Tools Change the Way Employees Communicate at Work?
By Ana Tkalac Verčič, Ph.D. and Dejan Verčič
Institute for Public Relations - December 9, 2025
Researchers conducted a five-day diary study with 104 employees at a large telecommunications company in Slovenia from July – September 2024. Participants logged the quality and frequency of their digital and in-person interactions, their satisfaction with internal communication, and their attitudes toward technology.
Ragan and PR Daily’s 2025 word of the year: Slop
By Jess Zafarris
PR Daily - December 15, 2025
Each year, the editors of Ragan Communications and PR Daily select a word that captures the climate that communicators have navigated (or endured, as the case may be) over the past twelve months. We’re serving up slop as our 2025 word of the year.
PRGN 2026 PR Predictions: ROI, AI, and authenticity take center stage as agencies adapt to rapid change and rising expectations worldwide
By Gábor Jelinek
PRGN - December 15, 2025
Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public relations is changing fast and that the stakes have never been higher.
How to use AI tools to supercharge your public relations strategy
By Jeremy Moser
Agility PR Solutions - December 15, 2025
Let’s take a closer look at why AI-powered tools are so important in modern PR, and how to use them to tailor and magnify your public AI models can analyze tone, sentiment, and engagement across platforms, so you can tailor your messaging style to your audience’s preferences.
Innovation with Carla Johnson | On Top of PR [PODCAST]
Axia Public Relations - December 16, 2025
Discover how brands can use curiosity to drive innovation. Carla Johnson and Jason Mudd explore tools and examples that help teams create stronger ideas.
Why Goodness Should Be Copyrighted
By Claire Tsai
CommPRO - December 16, 2025
Watching Wicked in 2025 feels less like fantasy and more like a case study in how power defines trust, punishes dissent and turns those who challenge the script into villains.
More Than Announcements: Press Releases In The AI Era Focus On Scalable, Search-Friendly Content
By Jeremy Fields
EIN Presswire - December 16, 2025
Press releases have and will continue to evolve with technology, from wire services to email blasts to today’s algorithmic syndication. What’s changed is not just the channel, but the role.
Trust, Transparency, and Governance in AI-Driven Customer Success
Iliyana Stareva Blog - December 16, 2025
AI is rapidly reshaping Customer Success. But not in the way most organisations expect. The biggest challenge is no longer access to data, models, or automation. It’s trust.
Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
By Frank Strong, MA, MBA
Sword and the Script - December 16, 2025
Thirty of these PR and marketing predictions are from real humans; the five short ones at the bottom are from various LLMs and it’s interesting to see the similarities and differences between what they wrote among each other and the people here.
Comms in an AI world: A choice between enhancement and erosion | What’s Up In Tech PR
By Ariana Tooker
The Hoffman Agency - December 15, 2025
Learn how to strike a balance between using AI to enhance your work, while applying a uniquely human perspective and experience in the communications field.
5 reasons to tell your boss ‘no’ during the Christmas rush
By Dustin Siggins
PR Daily - December 11, 2025
If you’re a more aggressive person, it’ll be tempting to tell such people to dunk their heads in eggnog. If you’re more of a people-pleaser, you’ll work until midnight on Christmas Eve trying to get it all done.
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All reports made with the help of Report Mule.