Enjoy your Tuesday! Your Daily PR Brief has arrived - December 23, 2025
PR predictions for 2026; Why PR teams shouldn't go quiet for the holidays; How to make a PR crisis worse; and more!
Read some of today's best PR and Comms industry news clips:
Resolutions For Better PR & Marketing In 2026 (Forbes - December 23, 2025)
PR predictions for 2026: FAQs with experts from Business Insider, Message Received and Off the Record (Muck Rack - December 23, 2025)
Why PR Teams Shouldn't Go Quiet for the Holidays (PRNEWS - December 18, 2025)
My First PRSA ICON Felt Like a Career Reset (PRsay - December 23, 2025)
AI Strategies to Prevent Brand Crises (5W Public Relations Fim - December 21, 2025)
What did PR care about the most in 2025? (PRmoment (UK) - December 22, 2025)
Influencer marketing has outgrown the wild west: Here's what the next generation of agencies must deliver (Agility PR Solutions - December 22, 2025)
How to Make a PR Crisis Worse (CommPRO - December 23, 2025)
Intel Names New Comms, Marketing, Government Relations Leadership (PRovoke Media - December 21, 2025)
Cindy Rose hints at plans to 'simplify' WPP operating model (PR Week Global - December 22, 2025)
14 Communication Habits That Distinguish Today's Trusted Business Leaders (Forbes - December 22, 2025)
When Big Deals Go Public (and PR Loses the Plot) (The Colab Brief - December 20, 2025)
Summary Section:
Resolutions For Better PR & Marketing In 2026
By Nancy Marshall, The PR Maven
Forbes - December 23, 2025
From artificial intelligence to changing corporate budgets and shifting economic tides, it's a different world today than even one year ago. But remember: We can only control what we can control.
PR predictions for 2026: FAQs with experts from Business Insider, Message Received and Off the Record
By Kristen Dunleavy
Muck Rack - December 23, 2025
Three experts from Business Insider, Message Received and Off the Record make PR predictions for 2026 and discuss what's ahead for the industry next year.
Why PR Teams Shouldn't Go Quiet for the Holidays
By Daniela Bartoli
PRNEWS - December 18, 2025
Rather than thinking of December holidays as a dead zone, think of it as one of the most efficient, high-signal periods of the year to reach journalists.
My First PRSA ICON Felt Like a Career Reset
By Carmen Boon
PRsay - December 23, 2025
Attending PRSA's ICON 2025 in Washington, D.C., for my first time, and during a federal government shutdown, felt like a bold, maybe even reckless decision.
AI Strategies to Prevent Brand Crises
5W Public Relations Fim - December 21, 2025
When negative sentiment spreads across social platforms at the velocity of modern media, the window for effective response shrinks to hours—sometimes minutes.
What did PR care about the most in 2025?
PRmoment (UK) - December 22, 2025
PRmoment reveals its most read articles of 2025 as a record of what PR professionals cared about, and wanted to read up on throughout the year
Influencer marketing has outgrown the wild west: Here's what the next generation of agencies must deliver
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - December 22, 2025
Influence once felt experimental, unpredictable and highly dependent on instinct. That era is fading as brands demand stronger strategy and clearer accountability from their partners.
How to Make a PR Crisis Worse
By Arthur Solomon
CommPRO - December 23, 2025
For communications leaders, the handling of the Epstein files offers a timely reminder that crises are rarely caused by a single event, but by the strategic missteps that follow.
Intel Names New Comms, Marketing, Government Relations Leadership
By PRovoke Media
PRovoke Media - December 21, 2025
Robin Colwell will lead government affairs and technology sector veteran Annie Shea Weckesser will lead communications and marketing.
Cindy Rose hints at plans to 'simplify' WPP operating model
By Evie Barrett
PR Week Global - December 22, 2025
WPP chief executive Cindy Rose has said she wishes to "simplify" the holding company's operating model to allow for more integration between its agencies.
14 Communication Habits That Distinguish Today's Trusted Business Leaders
By Forbes Communications Council
Forbes - December 22, 2025
Forbes Communications Council members share the communication habits that set today's most trusted leaders apart, and how those expectations have shifted over time.
When Big Deals Go Public (and PR Loses the Plot)
The Colab Brief - December 20, 2025
A bidding war without a narrator, the case for slower media, and why control beats chaos.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.