Happy Holidays! Read today's Daily PR Brief - December 24, 2024
Best wishes from the Daily PR Brief! We will return Thursday, December 26th.
Read some of today's best PR and Comms industry news clips:
Crisis PR on the Hot Seat After Blake Lively Alleges 'Smear Campaign' (Variety - December 23, 2024)
PR's Christmas Eve naughty and nice list (PRmoment (UK) - December 16, 2024)
How leaders set the right tone for year-end updates (Ragan Communications - December 23, 2024)
Top Articles for PR & Comms Teams to Prepare for 2025 (Cision Media Research - December 23, 2024)
S&T Live Recap: How PR Pros Can Use LinkedIn to Boost Their Contacts, Careers (PRsay - December 23, 2024)
Social Media Strategies For Business Growth In 2025 (Forbes - December 23, 2024)
Sorry We Helped Kill Hundreds of Thousands of People (O'Dwyer's - December 23, 2024)
Eight lessons PRs can learn from the crises of 2024 (Influence (UK) - December 13, 2024)
2025 PR Predictions: Digital PR, Tech and AI Influence (PRNEWS - December 24, 2024)
Successful Kwanzaa Marketing Campaigns (Everything PR News - December 21, 2024)
Podcast: PRophet's Aaron Kwittken On The Next Phase Of AI In Comms (PRovoke Media - December 20, 2024)
Generative AI In Business: A Strategic Fit Or A Misstep Waiting To Happen? (Forbes - December 20, 2024)
Summary Section:
Crisis PR on the Hot Seat After Blake Lively Alleges 'Smear Campaign'
By Matt Donnelly
Variety - December 23, 2024
Blake Lively's sexual harassment complaint against Justin Baldoni offers a rare peak behind the curtain at high-stakes crisis public relations.
PR's Christmas Eve naughty and nice list
By Elizabeth Howlett
PRmoment (UK) - December 16, 2024
We asked practitioners to recount their “wildest” Christmas Eve shift moments to create the PRmoment Christmas Eve naughty and nice list. They told tales of managers with their tinsel in a twist, frosty clients with no chill, and a roasting hot comment request.
How leaders set the right tone for year-end updates
By Sean Devlin
Ragan Communications - December 23, 2024
The end of the year is a great time of year to put a metaphorical bow on the progress you and your team have made over the past 12 months. Hearing about the state of the organization from a leader is also an optimal way to build camaraderie and motivation heading into a new year while summing up where the company stands today and where it's going tomorrow.
Top Articles for PR & Comms Teams to Prepare for 2025
Cision Media Research - December 23, 2024
Throughout the year, we gathered unique perspectives from thousands of journalists, researched the best practices of successful PR and comms teams, and explored solutions and strategies to navigate your biggest challenges. Now we’re sharing the best of our content to help you improve your media relationships, boost your workflows, demonstrate impact, and set the stage for a strong year ahead.
S&T Live Recap: How PR Pros Can Use LinkedIn to Boost Their Contacts, Careers
PRsay - December 23, 2024
“Your LinkedIn profile is oftentimes the first thing that a hiring manager looks at,” said Callie Schweitzer. “Make sure it’s up to date and that it reflects your current responsibilities, any skills you’ve learned recently or clips you’ve secured for clients.”
Social Media Strategies For Business Growth In 2025
By Tony Pec, Co-Founder of Y Not You Media
Forbes - December 23, 2024
Instagram, LinkedIn, Facebook, YouTube and TikTok each offer unique opportunities to connect with audiences, build your brand and drive sales. Here’s how businesses can leverage these platforms for success in 2025.
Sorry We Helped Kill Hundreds of Thousands of People
By Claude Singer
O'Dwyer's - December 23, 2024
It's hard to estimate the damage done to McKinsey's brand in light of the recent $650 million Justice Department settlement the consulting firm will now pay for its work with infamous opioid maker Purdue Pharma.
Eight lessons PRs can learn from the crises of 2024
By Amanda Coleman
Influence (UK) - December 13, 2024
As we look towards 2025, what can communications professionals learn from the natural disasters, public inquiries and cyber-attacks that marred this year?
2025 PR Predictions: Digital PR, Tech and AI Influence
By Nicole Schuman
PRNEWS - December 24, 2024
As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to technology and digital PR.
Successful Kwanzaa Marketing Campaigns
Everything PR News - December 21, 2024
Here are 20 marketing campaigns and initiatives that have successfully engaged with Kwanzaa, blending respect for cultural traditions with effective promotion.
Podcast: PRophet's Aaron Kwittken On The Next Phase Of AI In Comms
By Diana Marszalek
PRovoke Media - December 20, 2024
Aaron Kwittken, founder and CEO of AI platform PRophet, discusses the PR industry’s use of AI and how it could evolve in the year ahead.
Generative AI In Business: A Strategic Fit Or A Misstep Waiting To Happen?
By Charles Orlando, CMO at Galorath
Forbes - December 20, 2024
Artificial intelligence is everywhere—featured in headlines, investor meetings and boardroom discussions—and generative AI's promise of business success has ignited a frenzy among companies eager to capitalize on its potential. Yet for every success story lies a cautionary tale of businesses chasing AI for its hype rather than its utility.
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