Good day! Wednesday's Daily PR Brief has arrived - January 8, 2025
New Year's resolutions for PR pros; the art of apology; how AI will revolutionize media; and more!
Read some of today's best PR and Comms industry news clips:
10 New Year's Resolutions for Public Relations Professionals (PRsay - January 7, 2025)
The art of apology: 6 steps to crafting the perfect corporate response (Agility PR Solutions - January 3, 2025)
The Scoop: Meta removes fact-checkers ahead of Trump's return (PR Daily - January 8, 2025)
The Creator Economy: Evolving from Storytellers to Business Advisors (PRNEWS - January 8, 2025)
How Leaders Navigated AI, DEI, and Reputation in 2024 (Institute for Public Relations - January 7, 2025)
Rebuilding Trust: Why Businesses Must Invest In Societal Well-Being (Forbes - January 8, 2025)
Q&A: How to understand PR's ROI, according to Hard Numbers (PRmoment (UK) - December 18, 2024)
The intersection of PR, digital marketing, and emerging technologies: A look at Tesla and beyond (Agility PR Solutions - January 7, 2025)
New Year's Resolutions for Improving Your Company's Messaging (Amendola Communications - January 8, 2025)
Proactive PR for trends & tumult (Axia Public Relations - January 7, 2025)
AI Will Revolutionize Media Like the Model T Changed Transportation (CoCreations - January 8, 2025)
How SMBs Can Leverage Press Releases To Punch Above Their Weight (Forbes - January 7, 2025)
Beyond the Buzz: Leveraging Influencers Outside of the Traditional Model (KWT Global - January 7, 2025)
Summary Section:
10 New Year's Resolutions for Public Relations Professionals
By Lorra Brown
PRsay - January 7, 2025
As the new year begins, it’s the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly enhance your fulfillment and achieve greater success.
The art of apology: 6 steps to crafting the perfect corporate response
By Catherine Schwartz
Agility PR Solutions - January 3, 2025
An effective apology can turn a corporate crisis into a business opportunity. On the flip side, an insincere one can escalate the whole problem. So, what does it take to craft a perfect corporate response?
The Scoop: Meta removes fact-checkers ahead of Trump's return
By Casey Weldon
PR Daily - January 8, 2025
Meta will end its third-party fact-checking to "restore free expression" on its social platforms. Also: McDonald’s ends DEI programs as conservatives push for changes; Washington Post, HuffPo each announce layoffs.
The Creator Economy: Evolving from Storytellers to Business Advisors
By Nicole Schuman
PRNEWS - January 8, 2025
The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.
How Leaders Navigated AI, DEI, and Reputation in 2024
Institute for Public Relations - January 7, 2025
Ragan Communications and HarrisX studied how CEOs and communications leaders view AI, diversity, equity, and inclusion (DEI), and their respective roles in their fourth annual study of communication leaders.
Rebuilding Trust: Why Businesses Must Invest In Societal Well-Being
By Rebecca Brooks, Founder and CEO of Alter Agents
Forbes - January 8, 2025
Many Americans are feeling pessimistic, distrustful and anxious. Businesses have an opportunity to step up as leaders in societal renewal.
Q&A: How to understand PR's ROI, according to Hard Numbers
By Ben Smith
PRmoment (UK) - December 18, 2024
PRmoment's founder Ben Smith caught up with Hard Number's MD and co-founder, Darryl Sparey to talk about the use of data in public relations. Here's how the conversation went.
The intersection of PR, digital marketing, and emerging technologies: A look at Tesla and beyond
By Deza Drone
Agility PR Solutions - January 7, 2025
In a rapidly evolving digital age, the confluence of public relations, digital marketing, and cutting-edge technologies like Tesla cars represents a transformative approach to brand building and customer engagement. Here’s a closer look.
New Year's Resolutions for Improving Your Company's Messaging
By Chris Nerney
Amendola Communications - January 8, 2025
The start of any year is an ideal time for healthcare companies to review and, if necessary, revise their brand messaging. The industry moves fast, and the message that resonated in January may be gathering mold a few quarters later. Here are three possible marketing and public relations resolutions for 2025 that, if embraced, will help healthcare companies raise their profiles and distinguish themselves from the growing crowd.
Proactive PR for trends & tumult
By Jason Mudd
Axia Public Relations - January 7, 2025
Learn about future public relations measurement trends that will affect your company's PR success and more!
AI Will Revolutionize Media Like the Model T Changed Transportation
By Dominic Calabrese
CoCreations - January 8, 2025
AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.
How SMBs Can Leverage Press Releases To Punch Above Their Weight
By Daniel Lotzof, Chief Revenue Officer at Notified
Forbes - January 7, 2025
When it comes to brand building, SMBs (small and medium-sized businesses) might feel overshadowed by larger organizations with more financial muscle. But here's the reality: Any brand, no matter its size, can power business growth with consistent, proactive communications.
Beyond the Buzz: Leveraging Influencers Outside of the Traditional Model
By Jess Spar
KWT Global - January 7, 2025
The potential for strategic influencer collaboration is profound. As influencers forge their own brands, the incentive for traditional brands to engage them at a deeper, more creative level becomes not just beneficial but essential.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.