Happy Wednesday! Enjoy today's Daily PR Brief - January 21, 2026
Why PR students/young pros should have 500+ LinkedIn connections; What strong media relations actually look like; Achieving agency growth in 2026; more!
Read some of today's best PR and Comms industry news clips:
Achieving Agency Growth in 2026 (O'Dwyer's - January 21, 2026)
The AI moment communicators have been waiting for (PR Daily - January 21, 2026)
The New Reality of Advertising Communications: Why Accessibility Is No Longer Optional (PRNEWS - January 20, 2026)
What is the Future of Journalism? (Institute for Public Relations - January 20, 2026)
Why Communications Leaders Need Human Design: A New Model for Energetic Leadership (PRsay - January 21, 2026)
How to create stunning videos in minutes with an AI video generator (Agility PR Solutions - January 21, 2026)
What strong media relations actually look like (Axia Public Relations - January 20, 2026)
CEOs Enter 2026 on Edge as Uncertainty, AI ROI and Workforce Pressures Rise (CommPRO - January 17, 2026)
Why Every PR Student and Young Pro Should Have 500+ LinkedIn Connections (and How to Get Them) (Culpwrit - January 20, 2026)
Video revived the radio star (Firefly - January 19, 2026)
To Maintain PR's Position in the AI Era, Equip Leaders for Messessary Conversations (PRovoke Media - January 20, 2026)
The doom loop of PR productivity and profit (Influence (UK) - January 16, 2026)
Summary Section:
Achieving Agency Growth in 2026
By Rich Jachetti, Co-Managing Partner at The Stevens/Jachetti Group
O'Dwyer's - January 21, 2026
Why tracking macroeconomic, legislative and consumer confidence indicators is a beneficial habit for PR agency leaders to adopt.
The AI moment communicators have been waiting for
By Diane Schwartz, CEO of Ragan Communications
PR Daily - January 21, 2026
In my seven years as CEO of Ragan and more than two decades in the communications arena, I've never witnessed a more opportune time for communicators to leap to leadership roles that shape their organization's future. AI is a career accelerant for communicators, but only if the right levers are pulled.
The New Reality of Advertising Communications: Why Accessibility Is No Longer Optional
By Matisse Hamel-Nelis
PRNEWS - January 20, 2026
The barriers that once made accessible advertising difficult have largely disappeared.
What is the Future of Journalism?
Institute for Public Relations - January 20, 2026
Reuters Institute studied how confident media leaders are about the future of journalism and how they are adjusting content and creator strategies in response to AI.
Why Communications Leaders Need Human Design: A New Model for Energetic Leadership
By Moon Kim
PRsay - January 21, 2026
The inspiration for this piece came from a conversation with Marlice Johnson, chief brand officer at Stearns Bank. Over lunch, we got to talking about Human Design — a framework that explains how our energy is meant to operate in the world and how we best lead.
How to create stunning videos in minutes with an AI video generator
By Divashree, Founder of SAASY LINKS
Agility PR Solutions - January 21, 2026
Traditional video production is time-consuming, expensive, and requires technical expertise that many people simply don't have. Enter the AI video generator, a revolutionary tool that's democratizing video creation for everyone. Insights here.
What strong media relations actually look like
Axia Public Relations - January 20, 2026
You want journalists to respond to your news, but relying only on media lists or press blast tactics will not get you there. Building genuine media relations takes more than email templates and databases.
CEOs Enter 2026 on Edge as Uncertainty, AI ROI and Workforce Pressures Rise
CommPRO - January 17, 2026
As the opening weekend of the World Economic Forum in Davos gets underway, one theme is already rising above the noise. Uncertainty is no longer a background condition for business leaders. It is shaping how CEOs think about growth, risk, technology and their people.
Why Every PR Student and Young Pro Should Have 500+ LinkedIn Connections (and How to Get Them)
Culpwrit - January 20, 2026
In public relations, relationships are not optional—they're foundational. While skills like writing, strategy, and media pitching matter, your network is often what determines access, visibility, and opportunity. That's why every PR student and early-career professional should aim to build at least 500+ LinkedIn connections.
Video revived the radio star
By Charlotte Stoel
Firefly - January 19, 2026
The line between podcast and talk show is blurring, and audiences now expect something that looks and feels a bit more polished.
To Maintain PR's Position in the AI Era, Equip Leaders for Messessary Conversations
By Bob Osmond, Founder and CEO of FWD Strategies
PRovoke Media - January 20, 2026
FWD Strategies founder Bob Osmond writes that the PR industry needs to rethink what leadership looks like in order to maintain it.
The doom loop of PR productivity and profit
By Nigel Sarbutts
Influence (UK) - January 16, 2026
Productivity drives profit, but processes and tools can't solve the leadership problem of workplace conflict and disengaged staff.
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