Midweek insights: Here's your Wednesday Daily PR Brief - January 28, 2026
Crisis, not coaching, defined the Buffalo Bills’ postseason breakdown; Proactive cyber preparedness; How newsrooms really think about AI; more!
Read some of today's best PR and Comms industry news clips:
Crisis, Not Coaching, Defined the Buffalo Bills’ Postseason Breakdown (PRNEWS - January 27, 2026)
Best Practices For Communications Leaders To Harness AI-Assisted Content In 2026 (Forbes - January 28, 2026)
What Davos’ CEO interviews signal about the future of media (Axios - January 26, 2026)
Proactive Cyber Preparedness (O’Dwyer’s - January 27, 2026)
How newsrooms really think about AI: A Q&A with The Media Copilot Founder Pete Pachal (PR Daily - January 28, 2026)
Understanding the ‘Why’ Changes How PR Professionals Handle Falsehoods (Institute for Public Relations - January 27, 2026)
Five PR Priorities for Businesses in 2026 (allpoints - January 27, 2026)
The future of business communication with low-latency voice APIs (Agility PR Solutions - January 28, 2026)
10 2026 press release tips marketers aren’t going to like (Axia Public Relations - January 28, 2026)
Is AI Mentioning Your Brand Yet? January Insights and More Inside (EIN Presswire - January 27, 2026)
Perspective: Silence Is A Choice And Not The Right One (PRovoke Media - January 27, 2026)
USAA’s AVP of communications on the most important rule in a crisis (Ragan Communications - January 28, 2026)
If you work with PR teams, agencies, founders, or comms leaders, forward them this newsletter — they’ll thank you.
Summary Section:
Crisis, Not Coaching, Defined the Buffalo Bills’ Postseason Breakdown
By Rich Luchette
PRNEWS - January 27, 2026
The Buffalo Bills’ week of misfires provides stark, real-world instruction for public relations professionals. The failure was not necessarily in the decision to fire their coach, but in their total breakdown of crisis communication protocols.
Best Practices For Communications Leaders To Harness AI-Assisted Content In 2026
By Shaun Walsh, CMO at Peak Nano
Forbes - January 28, 2026
Building AI thoughtfully into workflows and learning from experimentation is now table stakes for communications teams.
What Davos’ CEO interviews signal about the future of media
By Madison Mills
Axios - January 26, 2026
Larry Fink, CEO of BlackRock, moderated two of the biggest interviews at Davos this year, with Nvidia CEO Jensen Huang and Tesla CEO Elon Musk. It’s part of a growing trend: Add an interview with a CEO or even a new media podcast to your appearance list.
Proactive Cyber Preparedness
By Ashley Grund, Michael Landau, Lauren Odell
O’Dwyer’s - January 27, 2026
Cybersecurity is a top business risk that keeps security leaders, boards and C-suites up at night. This raises the urgency and importance of having a proactive plan to effectively manage a cyber incident before it hits. Often, the focus of preparedness is on the technical aspects.
How newsrooms really think about AI: A Q&A with The Media Copilot Founder Pete Pachal
By Amanda Coffee, CEO of Coffee Communications
PR Daily - January 28, 2026
AI is no longer a fringe beat. It is a core operating concern for newsrooms and the communications teams that work with them. That shift is changing what makes an AI story worth covering and how it needs to be pitched.
Understanding the ‘Why’ Changes How PR Professionals Handle Falsehoods
By Dr. Laura Lemon and Dr. Courtney D. Boman
Institute for Public Relations - January 27, 2026
Public relations professionals now operate in an environment where individuals can contribute to the digital ecosystem regardless of expertise or geography, leaving information quality often unregulated. As a result, responsibility for verifying the trustworthiness of information has increasingly shifted to the individual consumer—and, by extension, to the PR professional tasked with managing organizational communication.
Five PR Priorities for Businesses in 2026
By Saffron Sumner
allpoints - January 27, 2026
Public relations is entering a year in which visibility and credibility are shaped simultaneously by people and machines. So here are five PR priorities for businesses.
The future of business communication with low-latency voice APIs
By Emily Ahearn
Agility PR Solutions - January 28, 2026
Modern consumers expect instant, natural, and context-aware interactions across every channel whether they are speaking to a customer support agent, a virtual assistant, or a voice-enabled device. To meet these growing expectations, companies are turning to low-latency voice APIs that enable real-time, intelligent communication experiences.
10 2026 press release tips marketers aren’t going to like
By Jason Mudd
Axia Public Relations - January 28, 2026
Most press releases don’t earn media coverage. That’s not because “the media is broken.” It’s because most press releases aren’t written for journalists or their audiences.
Is AI Mentioning Your Brand Yet? January Insights and More Inside
By Issac Morgan
EIN Presswire - January 27, 2026
It’s our first newsletter of the new year, and things are already on a roll with news from our parent company, Newsmatics, new Forbes features, and other industry insights from EIN Presswire.
Perspective: Silence Is A Choice And Not The Right One
By Catherine Merritt
PRovoke Media - January 27, 2026
Spool CEO Catherine Merritt writes that when we look back on the fatal weekend in Minneapolis, “people will ask where the voices were, where were our leaders across government and industry and why didn’t more of them speak up.”
USAA’s AVP of communications on the most important rule in a crisis
By Isis Simpson-Mersha
Ragan Communications - January 28, 2026
Lewis Pryor is assistant vice president of communications and public affairs at USAA, where he leads external communications and helps guide the company through moments that test trust and credibility.
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All reports made with the help of Report Mule.