Hi! Read your mid-week Daily PR Brief - February 19, 2025
Industry events agency leaders are excited to attend; Managing PR during a ransomware attack; If AI will replace junior PR execs; lots more!
Read some of today's best PR and Comms industry news clips:
14 Industry Events Agency Leaders Are Excited To Attend In 2025 (Forbes - February 18, 2025)
The Scoop: How 'performance-related' layoffs have become a PR issue (PR Daily - February 19, 2025)
12 PR Pros Share What's Ahead in 2025 (O'Dwyer's - February 18, 2025) [VIDEO]
Pioneer Timothy Thomas Fortune (1856-1928) (Institute for Public Relations - February 1, 2025)
The Guide to Creating and Protecting Your Intellectual Property (Spin Sucks - February 18, 2025)
5 PR Tips for Using Bluesky and RedNote (PRNEWS - February 18, 2025)
Managing PR During a Ransomware Attack: A Strategic Communications Guide (5W Public Relations - February 19, 2025)
Good and Bad PR: Domino's stag do delivery, McDonald's supports IHT and Luke Littler nukes Liverpool pub (PRmoment (UK) - February 13, 2025)
Tech PR trends: Navigating the digital frontier with innovation and strategy (Agility PR Solutions - February 19, 2025)
20 reasons your company's social media sucks | On Top of PR podcast (Axia Public Relations - February 18, 2025) [PODCAST]
Could AI Eventually Replace Junior PR Executive Roles? (PRovoke - February 19, 2025)
5 essentials for crafting your thought leadership strategy (Ragan Communications - February 18, 2025)
How hate spreads – the real-world impacts from disinformation (Influence (UK) - February 14, 2025)
Summary Section:
14 Industry Events Agency Leaders Are Excited To Attend In 2025
By Forbes Agency Council
Forbes - February 18, 2025
Here, 14 members of Forbes Agency Council share the special events, conferences and trade shows they are most excited to attend this year. Check out their plans below and read about why these are some of the hottest tickets in the agency world in 2025.
The Scoop: How 'performance-related' layoffs have become a PR issue
By Allison Carter
PR Daily - February 19, 2025
Twice in recent weeks, major organizations have laid off thousands of workers and cited poor performance as the cause. Plus: Americans are abandoning their favorite stores over politics; the PR of popcorn buckets.
12 PR Pros Share What's Ahead in 2025 [VIDEO]
By Lynsey Stanicki
O'Dwyer's - February 18, 2025
12 PR experts offer their insights for the year ahead, discussing key trends and challenges that will shape the future of public relations.
Pioneer Timothy Thomas Fortune (1856-1928)
Institute for Public Relations - February 1, 2025
IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. Timothy Thomas Fortune was born into slavery on October 3, 1856, and was later freed by the Emancipation Proclamation in 1863.
The Guide to Creating and Protecting Your Intellectual Property
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 18, 2025
Learn how to protect and monetize your agency's intellectual property, from documenting processes to copyright registration and sharing freely but strategically.
5 PR Tips for Using Bluesky and RedNote
By Lindsey Bradshaw
PRNEWS - February 18, 2025
We've fast-forwarded past Vine, Google+, and Clubhouse to Facebook, Instagram, TikTok—and now, Bluesky and RedNote. As TikTok's future wavers and President Trump tries to play its savior, China's RedNote app has gained 700,000-plus U.S. users in two months. For PR pros, this leaves many clients with a question: what social platforms are right for their business?
Managing PR During a Ransomware Attack: A Strategic Communications Guide
5W Public Relations - February 19, 2025
Learn how to manage communications and protect brand reputation during ransomware attacks with strategic PR guidance for the first 24 hours and beyond.
Good and Bad PR: Domino's stag do delivery, McDonald's supports IHT and Luke Littler nukes Liverpool pub
By Andy Barr, Season One Communications
PRmoment (UK) - February 13, 2025
Another week rolls by and here I am again with the hits and misses from the world of PR from the last seven days. Having written this column for so long now dearest reader, I can tell you that some stories are cyclical.
Tech PR trends: Navigating the digital frontier with innovation and strategy
By Kyle Porter
Agility PR Solutions - February 19, 2025
PR professionals in the tech space face a much broader and more complex environment than just a couple of years ago. As technology continues to permeate every aspect of our lives, PR strategies have to adjust to accommodate new trends in communication, media consumption, and consumer behavior.
20 reasons your company's social media sucks | On Top of PR podcast [PODCAST]
Axia Public Relations - February 18, 2025
In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them.
Could AI Eventually Replace Junior PR Executive Roles?
By Camillia Dass
PRovoke - February 19, 2025
The advent of artificial intelligence has sparked significant changes across various industries, and public relations is no exception. While PR professionals believe AI will enhance their productivity, there is a growing concern that it may also lead to a reduction in entry-level positions.
5 essentials for crafting your thought leadership strategy
By Cathy Lucas
Ragan Communications - February 18, 2025
In recent years, thought leadership has evolved from a nice-to-have communications tactic to an essential part of a comprehensive marketing and communications strategy. It's about positioning leaders — often C-suite executives — as trusted experts in a way that feels authentic, consistent, and yes, bold.
How hate spreads – the real-world impacts from disinformation
By Shayoni Lynn
Influence (UK) - February 14, 2025
Our recent briefing, How Hate Spreads, was a rapid briefing note in response to the UK riots – violent protests that were largely driven by disinformation, and chillingly, that sustained its groundswell for around two weeks. In this blog, I'll share key takeaways from our research and outline proactive strategies communicators and organisations can adopt to counter disinformation effectively.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.