Hello! Your Wednesday Daily PR Brief is here - March 5, 2025
How WeRateDogs became the internet's most wholesome powerhouse; AI is changing how we communicate; ways to incorporate & benefit from earned media; & more!
Read some of today's best PR and Comms industry news clips:
How WeRateDogs became the internet's most wholesome powerhouse (PR Daily - March 5, 2025)
What Ragan's 2025 Top Women in Communications Hall of Fame winners all have in common (PR Daily - March 5, 2025)
Leveraging GenAI For Public Relations Purposes? Avoid These Common Mistakes (Forbes - March 4, 2025)
Growth at all costs is destroying the internet. PR maven Ed Zitron says that's an opportunity for startups (TechCrunch - March 5, 2025) [PODCAST]
Timing Really is Everything (O'Dwyer's - March 5, 2025)
The Washington Post's Devolution has Weakened the Fourth Estate: How Will PR Professionals Adapt? (PRNEWS - March 4, 2025)
Pioneer Barbara Way Hunter (1927-2024) (Institute for Public Relations - March 4, 2025)
PESO Model Measurement in an AI-Driven World (Spin Sucks - March 4, 2025)
How AI Is Changing The Way We Communicate: The Future Of Interaction (Forbes - March 5, 2025)
Most-Read Blog Posts of 2024 Reflect Readers' Desire for Mirth and Writing Tips (Amendola Communications - March 5, 2025)
The importance of media relations in a successful marketing strategy—8 ways to incorporate and benefit from earned media (Agility PR Solutions - February 28, 2025)
CDL's Reputation Takes Hit Amidst Leadership Tussle: PR Pros Weigh In (PRovoke - March 4, 2025)
Setting clear KPIs and measuring PR success (Sandford PR - February 25, 2025)
Summary Section:
How WeRateDogs became the internet's most wholesome powerhouse
By Jess Zafarris
PR Daily - March 5, 2025
WeRateDogs founder Matt Nelson discusses how humor, positivity and a love of dogs took a joke account to a full-scale business and nonprofit.
What Ragan's 2025 Top Women in Communications Hall of Fame winners all have in common
By Allison Carter, Sean Devlin, Casey Weldon
PR Daily - March 5, 2025
Ragan’s Top Women in Communications Hall of Fame, Class of 2025 inductees all have two things in common.
Leveraging GenAI For Public Relations Purposes? Avoid These Common Mistakes
By Jason Mudd
Forbes - March 4, 2025
Communication professionals are increasingly using generative artificial intelligence (GenAI) for public relations (PR). According to a 2024 Muck Rack report, "the number of PR pros who said they use generative AI more than doubled from 28% in March [2023] to 64% in November [2023]." However, if you're a communication professional, you should avoid several common mistakes when leveraging GenAI.
Growth at all costs is destroying the internet. PR maven Ed Zitron says that's an opportunity for startups [PODCAST]
By Rebecca Bellan
TechCrunch - March 5, 2025
If you spend any amount of time online, you probably noticed that your user experience keeps getting worse. Ed Zitron, CEO of EZPR and host of the Better Offline podcast, calls it the "rot economy," the result of "a tech industry that has become so obsessed with growth that you, the paying customer, are a nuisance to be mitigated far more than a participant in an exchange of value."
Timing Really is Everything
By Tim Schramm, Executive Vice President at Coyne PR
O'Dwyer's - March 5, 2025
Whether you call it newsjacking, culture tapping or opportunistic thinking, PR professionals are always on the lookout for ways to insert their brands quickly and authentically into an existing conversation. And with good reason.
The Washington Post's Devolution has Weakened the Fourth Estate: How Will PR Professionals Adapt?
By Julio E. Ligorría
PRNEWS - March 4, 2025
Onlookers are witnessing a curious convergence where radical critiques of media hegemony and unfettered capitalism are no longer confined to ideological extremes, but rather meet in the center—bound by the reality that powerful interests, regardless of their political affiliations, ultimately seek to control the narrative. How can the PR industry navigate this new reality while defending the integrity of the free press?
Pioneer Barbara Way Hunter (1927-2024)
Institute for Public Relations - March 4, 2025
Barbara Way Hunter was born in Westport, New York, in 1927. After earning her bachelor’s degree from Cornell University, Hunter began her public relations career at Sally Dickson Associates, one of the first female-founded firms in New York City.
PESO Model Measurement in an AI-Driven World
By Gini Dietrich
Spin Sucks - March 4, 2025
AI search is transforming how PR success is measured. Learn what replaces media impressions and how to adapt your PESO Model measurement for this new reality.
How AI Is Changing The Way We Communicate: The Future Of Interaction
By Kurt Allen, CLSSBB, Vice President, Marketing & Communications at Notre Dame de Numur University
Forbes - March 5, 2025
From personalized chatbots to speech recognition systems, AI is fundamentally altering how we interact with both machines and other people. This article delves into the impact of AI on communication, offering a statistical view of its influence and potential future.
Most-Read Blog Posts of 2024 Reflect Readers' Desire for Mirth and Writing Tips
By Morgan Lewis
Amendola Communications - March 5, 2025
Now that we're well into 2025, I thought it would be interesting to look back at the most-read blog posts of 2024. My theory about these popular posts is that they reflect the concerns, curiosities and goals of the larger population of that time … or it could just be our team's savvy SEO strategies and engaging writing skills that kept readers reading.
The importance of media relations in a successful marketing strategy—8 ways to incorporate and benefit from earned media
By Divyesh Bhatasana
Agility PR Solutions - February 28, 2025
This article focuses on how media relations connects with marketing strategy and offers best practices for PR pros to plan, execute and evaluate their efforts.
CDL's Reputation Takes Hit Amidst Leadership Tussle: PR Pros Weigh In
By Camillia Dass
PRovoke - March 4, 2025
Kwek Leng Beng, executive chairman of CDL, has initiated a legal battle against his son, Sherman Kwek, seeking to remove him as CEO amid accusations of an attempted coup for control of the company.
Setting clear KPIs and measuring PR success
Sandford PR - February 25, 2025
Measuring PR: We explore the evolution of metrics in public relations and how more granular data can lead to greater success.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.