Greetings! Here is your Wednesday Daily PR Brief - March 12, 2025
How communicators can work toward justice; PR lessons from Turo's crisis response; How to make your media coverage work for search engines; more!
Read some of today's best PR and Comms industry news clips:
How communicators can work toward justice today (Muck Rack - March 11, 2025)
The Biggest Threat To Agencies Isn’t AI; It’s Commoditization (Forbes - March 11, 2025)
Building brand influence through owned content (PR Daily - March 12, 2025)
PR Lessons from Turo's Crisis Response (PRNEWS - March 11, 2025)
Employee Voice: How Corporate Social Irresponsibility Can Be Challenged and Managed (Institute for Public Relations - March 11, 2025)
Over half (56%) of women in PR feel career advancement is unequal as report bemoans boys' club mentality (PRmoment (UK) - March 5, 2025)
SEO in PR: How to make your media coverage work for search engines (Agility PR Solutions - March 11, 2025)
Why Google Is Losing Ground and Social Video Is Taking Over the Internet (CommPRO - March 11, 2025)
How we created our CIPR Excellence award-winning PR campaign (Influence (UK) - March 7, 2025)
Non-Traditional Media Is Booming (PAN Communications - February 27, 2025)
PRovoke Media Names the 50 Best Agencies in Continental Europe (PRovoke Media - March 10, 2025)
How Providence Medical Center handled labor comms by planning for every scenario (Ragan Communications - March 12, 2025)
Summary Section:
How communicators can work toward justice today
By Kristen Dunleavy
Muck Rack - March 11, 2025
A panel of PR experts traces the arc of U.S. history and explores communicators' pivotal role in advancing equity and fostering unity.
The Biggest Threat To Agencies Isn’t AI; It’s Commoditization
By Curtis Priest, CEO of Pixelcarve
Forbes - March 11, 2025
The agency world is under siege, but AI isn't the biggest disruptor. It’s something much more insidious: the commoditization of digital services.
Building brand influence through owned content
By Katherine Grubaugh
PR Daily - March 12, 2025
When strategically developed, your brand's owned digital content does more than inform prospective customers; it can create compelling storylines for momentum announcements, thought leadership and more. Here are a few strategies for leveraging your brand's owned content to enhance PR impact.
PR Lessons from Turo's Crisis Response
By Thomas Mustac
PRNEWS - March 11, 2025
Turo, a peer-to-peer car rental platform, faced not one, but two crises during New Years 2025. The perpetrators of two violent incidents had procured their vehicles from the app.
Employee Voice: How Corporate Social Irresponsibility Can Be Challenged and Managed
By Katie Haejung Kim
Institute for Public Relations - March 11, 2025
When corporations consistently engage in socially irresponsible practices, the consequences can be severe — damaged reputations, financial losses, and even public boycotts. To address these risks, it is critical for organizations to implement internal processes and management plans that actively identify and mitigate potential problems.
Over half (56%) of women in PR feel career advancement is unequal as report bemoans boys' club mentality
By Elizabeth Howlett
PRmoment (UK) - March 5, 2025
A new report by CIPR, which explored the gap of nearly 4,000 women in England and Wales that left the profession mid-career, has highlighted inequality felt by women in the PR industry.
SEO in PR: How to make your media coverage work for search engines
By Igor Volovoy
Agility PR Solutions - March 11, 2025
PR has always been about telling the right story to the right people. But in a world where almost every search starts on Google, telling that story isn’t enough—it also needs to be easy to find. That’s where SEO comes in, and surprisingly, many PR teams still treat it as an afterthought.
Why Google Is Losing Ground and Social Video Is Taking Over the Internet
CommPRO - March 11, 2025
Social video has become the new search engine, reshaping how consumers discover content and make purchasing decisions—brands that fail to adapt risk fading into digital obscurity.
How we created our CIPR Excellence award-winning PR campaign
By Giuseppe Rella
Influence (UK) - March 7, 2025
Looking for inspiration for your CIPR Excellence awards submission? We hear from a representative of last year's winner in the health and wellbeing category.
Non-Traditional Media Is Booming
By Azizza Brinson
PAN Communications - February 27, 2025
The media landscape has changed—dramatically. The definitions of "traditional media" and even "tier-one media" are evolving rapidly, shifting the way information is consumed, shared, and trusted.
PRovoke Media Names the 50 Best Agencies in Continental Europe
PRovoke Media - March 10, 2025
The Best Agencies in Continental Europe list features agencies of all sizes, from networks to independent boutiques, and across all sectors and specialisms.
How Providence Medical Center handled labor comms by planning for every scenario
By Sean Devlin
Ragan Communications - March 12, 2025
The health system’s communication during a strike action earned it a Ragan Nonprofit Communications Award.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.