Hello! Wednesday's Daily PR Brief is here - April 2, 2025
PR life got you down, try gambling; Preparing your social strategy for a TikTok ban; Why teaching kids about PR matters more than ever; and more!
Read some of today's best PR and Comms industry news clips:
PR Life Got You Down Try Gambling Instead It's More Honest (CommPRO - April 1, 2025)
The Opinion Page: A Golden Opportunity For PR Professionals (Forbes - April 2, 2025)
Don't let media 'bias' keep your clients out of the press (PR Daily - April 2, 2025)
When Making Your Pitch, Here's What Journalists Value Most (PRNEWS - April 2, 2025)
Need a Hyper-Short Message? How You Write a 4-Sentence Feature (PRsay - April 2, 2025)
Stunt Watch: April Fools in March, Great Ormond Street Hospital's picture day and Millwall Mobile (PRmoment (UK) - March 27, 2025)
Preparing Your Social Strategy For A Potential TikTok Ban (Forbes - April 2, 2025)
AI is NOT a Healthcare PR Strategy (Amendola Communications - April 2, 2025) [VIDEO]
Shaping tomorrow's leaders: Why teaching kids about PR matters more than ever (Agility PR Solutions - April 2, 2025)
What are the criteria for a TED Talk? (Axia Public Relations - March 27, 2025)
New anthology from Melissa Vela-Williamson highlights 15 Latina PR leaders (Muck Rack - April 2, 2025)
How DEI Policies Came to Top the Crisis Risk Register (CIPR Crisis Comms Network - April 1, 2025)
Summary Section:
PR Life Got You Down Try Gambling Instead It's More Honest
By Arthur Solomon
CommPRO - April 1, 2025
A veteran PR pro turned high-stakes gambler reveals how betting against the Mets beat pitching #10 pencils—and why stadium vendors are the new bookies in America's real pastime.
The Opinion Page: A Golden Opportunity For PR Professionals
By Nancy Marshall, The PR Maven
Forbes - April 2, 2025
One underrated PR platform is the opinion page, which can be a gold mine for PR experts who have clients with unique expertise.
Don't let media 'bias' keep your clients out of the press
By Dustin Siggins
PR Daily - April 2, 2025
Of course, if securing coverage in top-tier outlets were easy, we'd all be ex-public relations professionals. That's why we have to help clients understand the bias, and how to get around it.
When Making Your Pitch, Here's What Journalists Value Most
By Matt Petteruto
PRNEWS - April 2, 2025
There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. We know this by simply listening to what journalists have to say when it comes to receiving pitches from PR and comms pros.
Need a Hyper-Short Message? How You Write a 4-Sentence Feature
By Ann Wylie
PRsay - April 2, 2025
Features have the bad reputation for being long. In my workshops, communicators virtually always make their messages shorter when they apply the feature structure. But what if you need to write a hyper-short message? Here's how to write a four-sentence feature.
Stunt Watch: April Fools in March, Great Ormond Street Hospital's picture day and Millwall Mobile
By Kim Allain, Associate Creative Director at Golin
PRmoment (UK) - March 27, 2025
This week's Stunt Watch is serving up some peculiar timing as brands have collectively decided that April 1st is just too mainstream and launched into foolery a full week early. Innovative? Maybe. Confusing? Absolutely. Let's dive into the early April madness and some genuinely heartwarming campaigns that made me feel warm and fuzzy inside this week.
Preparing Your Social Strategy For A Potential TikTok Ban
By Alison Bringé, CMO, Launchmetrics
Forbes - April 2, 2025
A potential ban would ripple far beyond U.S. borders, affecting marketers and business leaders worldwide who depend on TikTok for brand visibility, engagement and sales. Yet amid this uncertainty, there lies an opportunity: a chance for forward-thinking brands to strengthen and future-proof their social strategies.
AI is NOT a Healthcare PR Strategy [VIDEO]
By Grace Vinton
Amendola Communications - April 2, 2025
In a VLOG, Amendola's Grace Vinton discusses why AI is not a healthcare PR strategy - and shares where she believes AI can fit in.
Shaping tomorrow's leaders: Why teaching kids about PR matters more than ever
By Curtis Sparrer
Agility PR Solutions - April 2, 2025
A few months ago, I wrote about the idea of explaining public relations to a child and how writing a children’s book helped me do just that. Since then, the world has offered no shortage of reminders that understanding PR and communication isn’t just important—it’s essential.
What are the criteria for a TED Talk?
Axia Public Relations - March 27, 2025
Learn the essential criteria for giving a TED or TEDx Talk, including the importance of a compelling idea, speaker credibility, and good structure.
New anthology from Melissa Vela-Williamson highlights 15 Latina PR leaders
By Kristen Dunleavy
Muck Rack - April 2, 2025
Dive deeper into Melissa Vela-Williamson's new anthology "Latinas in Public Relations," which shares the journeys of 15 Latina PR pros.
How DEI Policies Came to Top the Crisis Risk Register
CIPR Crisis Comms Network - April 1, 2025
It is well-documented that when it comes to crisis and reputation management, organisations with diverse management teams will be better positioned to manage the situation more effectively.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.