Good day! Fresh insights in Wednesday's Daily PR Brief - April 30, 2025
Search engines are changing—what it means for PR; Helping a friend through a 48-hour media firestorm; Why predictive analytics is the future of PR; and more!
Read some of today's best PR and Comms industry news clips:
Search Engines Are Changing—What Does That Mean For PR? (Forbes - April 30, 2025)
Behind the headlines: Helping my friend through a 48-hour media firestorm (PR Daily - April 30, 2025)
"Rats the size of cats": How can Birmingham overcome its image problem? (Media First (UK) - April 30, 2025)
A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter (PRNEWS - April 29, 2025)
April's digital PR trends: Google's AI content crackdown and Google Discover hits desktop (PRmoment (UK) - April 29, 2025)
Stronger Together: How Strategic Partnerships and Communications Drive Economic Growth (Franco - April 29, 2025)
Trust, Digital Strategies and Customer Loyalty Drive Brand Influence (PRGN - April 29, 2025)
Thought Leadership: 3 Tips for Improved Bylines (Amendola Communications - April 30, 2025)
Why predictive analytics is the future of public relations and media outreach (Agility PR Solutions - April 29, 2025)
How DEI policies came to top the crisis risk register (Influence (UK) - April 25, 2025)
Social Media News: The 5 Biggest Stories of the Week (Meltwater - April 14, 2021)
Closing The Hope Gap: How Communications Can Drive Social Acceptance (PRovoke - April 25, 2025)
Summary Section:
Search Engines Are Changing—What Does That Mean For PR?
By Nancy Marshall, The PR Maven
Forbes - April 30, 2025
As a PR professional, you need to educate yourself—and quickly—about the role of AI in search results. If AI-generated content is now trumping organic search results and even ads, you can't just focus on traditional PR strategies and tactics aiming for old-school search results; you need to take AI search outputs into account.
Behind the headlines: Helping my friend through a 48-hour media firestorm
By Brad Gorman
PR Daily - April 30, 2025
"You're on after the pope." That's what a CNN producer said in my ear at 11:45 p.m., just moments before I coached a friend through his first-ever TV interview — one that would be seen live by half a million Americans.
"Rats the size of cats": How can Birmingham overcome its image problem?
By Adam Fisher
Media First (UK) - April 30, 2025
Birmingham's ongoing bin dispute has given the city an image problem, with the narrative dominated by rodents and their size as piles of rubbish built up. The city's reputation has undoubtedly taken a hammering. How can it recover from this ongoing crisis?
A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter
By Brian Gallagher
PRNEWS - April 29, 2025
Time is always of the essence when a brand moves swiftly, creatively and tastefully steals the spotlight. And sometimes, all it takes is a blackout.
April's digital PR trends: Google's AI content crackdown and Google Discover hits desktop
By Ben Eaglestone, Data Lead at Energy PR
PRmoment (UK) - April 29, 2025
Google finally cracks down on AI-generated content; AI Overviews now link to search results; and Google Discover expands to desktop.
Stronger Together: How Strategic Partnerships and Communications Drive Economic Growth
By Emily Hebert
Franco - April 29, 2025
Explore the role communications plays in an economic development strategy, including examples of driving economic growth in Detroit.
Trust, Digital Strategies and Customer Loyalty Drive Brand Influence
PRGN - April 29, 2025
A new global survey of marketing and business leaders across 40 countries highlights a fundamental shift in branding strategies, with trust, reputation and digital engagement emerging as the most important drivers of brand influence.
Thought Leadership: 3 Tips for Improved Bylines
By Brandon Glenn
Amendola Communications - April 30, 2025
Bylines are powerful for building credibility and influence but only when aligned with industry standards and reader expectations.
Why predictive analytics is the future of public relations and media outreach
By Kelly Moser
Agility PR Solutions - April 29, 2025
Instead of hoping, you know. You know who to talk to, what to say, when to say it, and how to prove it worked. That’s why integrating predictive analytics into your PR and media outreach is indispensable. Here’s what you should know.
How DEI policies came to top the crisis risk register
By Chris Tucker, Chair of the CIPR Crisis Communications Network
Influence (UK) - April 25, 2025
Let's look at how the more mainstream ideas of diversity – or DEI – have fared recently and the crisis communication challenges they now present.
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - April 14, 2021
It's important to carve out time to learn about new ways to improve your social media strategy. If you work in social media marketing, these are the stories you need to read this week!
Closing The Hope Gap: How Communications Can Drive Social Acceptance
By Maja Pawinska Sims
PRovoke - April 25, 2025
A new report from The Unmistakables highlights the industry’s role in bridging the divide between the current state of social progress and political policy around DEI, and a more inclusive future.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.