Good Wednesday! Enjoy today's Daily PR Brief - May 7, 2025
Who wants to handle Bill Belichick's book launch?; Low-key PR; Comms' silver lining amid tariff chaos; and more!
Read some of today's best PR and Comms industry news clips:
Who Wants to Handle Bill Belichick's Book Launch? (O'Dwyer's - May 6, 2025)
What Makes a Great Event? Lessons from VIZIO's NewFronts (CommPRO - May 6, 2025)
AI-Generated Misinformation And Crisis Management In Corporate Communications (Forbes - May 7, 2025)
PR Versus Marketing Versus Advertising (Inc. - May 6, 2025)
Low-key PR: The smart way to build credibility in real communities (Agility PR Solutions - May 7, 2025)
The Scoop: The chaotic web of social media journalism as seen in one California county (PR Daily - May 5, 2025)
Earning Trust, Adding Value: Comms' Silver Lining Amid Tariff Chaos (PRNEWS - May 6, 2025)
Spring 2025 Grads: How to Spot and Avoid Job Search Scams (PRsay - May 6, 2025)
Neuromarketing And Emotional AI: Opportunities And Ethical Imperatives (Forbes - May 7, 2025)
Navigating the storm: The hidden benefits of crisis management training (Media First (UK) - May 6, 2025)
A Marketer's Guide to LinkedIn Newsletters (Franco - May 6, 2025)
High-Profile Sports PR Done Poorly: A Lesson in Mismanagement, Mistakes, and Missed Opportunities (Everything PR News - May 7, 2025)
Summary Section:
Who Wants to Handle Bill Belichick's Book Launch?
By Andrew Blum
O'Dwyer's - May 6, 2025
If you had your choice of PR clients, former New England Patriots Head Coach Bill Belichick might not be the best way to go. He has always been surly with the press, but recently with a new job, a new book out and a 24-year-old girlfriend sticking her nose into PR, media coverage has turned negative again for the 73-year-old football legend.
What Makes a Great Event? Lessons from VIZIO's NewFronts
By Paul Kontonis
CommPRO - May 6, 2025
I’ve been in the NewFronts game long enough to remember when Aol, Microsoft and Yahoo! were the hot tickets! So when I say the 2025 VIZIO NewFront called “Beyond the Glass” was solid, I mean it. Let’s break down why it worked—and what every marcomms pro can learn from it.
AI-Generated Misinformation And Crisis Management In Corporate Communications
By Deboshree Sarkar, Head of Marketing at Titan.ium Platform
Forbes - May 7, 2025
The acceleration of generative AI tools has made it easier than ever to fabricate believable yet entirely false narratives. Deepfakes (AI-generated audio, video or imagery that mimics real people and businesses) have emerged as one of the most dangerous tools in the misinformation arsenal.
PR Versus Marketing Versus Advertising
By Tara Coomans
Inc. - May 6, 2025
PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way.
Low-key PR: The smart way to build credibility in real communities
By Catherine Schwartz
Agility PR Solutions - May 7, 2025
Low-key PR is a subtle, long-game approach to building credibility and trust in communities without overtly promoting yourself or your brand.
The Scoop: The chaotic web of social media journalism as seen in one California county
By Allison Carter
PR Daily - May 5, 2025
Like most communities across the country, traditional media has receded from rural California's Stanislaus County, leaving inhabitants to cobble together their own news sources as best they can. The results can lead to misinformation — and even armed confrontation. Plus: TikTok faces big privacy fine in EU; lessons from the fall of the MCU.
Earning Trust, Adding Value: Comms' Silver Lining Amid Tariff Chaos
By Dustin Siggins
PRNEWS - May 6, 2025
It’s a precarious time for communications departments that haven’t earned the C-suite’s trust. So in-house teams and agencies alike risk cuts to their budgets unless management believes in their value.
Spring 2025 Grads: How to Spot and Avoid Job Search Scams
By Lorra Brown
PRsay - May 6, 2025
Each spring, I hear stories from students and recent graduates who are excited to finally receive a callback — sometimes with an immediate offer — only to find out the job isn't what was promised. And I'm not just talking about complaints about the typical "pay your dues" entry-level mundane tasks. I'm seeing an increase in misleading job descriptions, unethical hiring practices and outright scams.
Neuromarketing And Emotional AI: Opportunities And Ethical Imperatives
By Boris Dzhingarov, Founder of ESBO Ltd
Forbes - May 7, 2025
As technology advances at a breakneck pace, the intersection of artificial intelligence and marketing is evolving into a fascinating yet ethically complex field. Among these advancements, neuromarketing and emotional AI have emerged as powerful tools for understanding consumer behavior.
Navigating the storm: The hidden benefits of crisis management training
By Adam Fisher
Media First (UK) - May 6, 2025
Every crisis has the potential to create negative headlines, see your business name trend on social media, damage share prices and shatter reputations. And damage employee morale. Good crisis management training helps organisations identify the likely crises they could face and then test the ability of their crisis management team to respond.
A Marketer's Guide to LinkedIn Newsletters
By Grace Alaska
Franco - May 6, 2025
Learn more about the importance of LinkedIn newsletters, best practices for getting started and why this resource is a marketer's best friend.
High-Profile Sports PR Done Poorly: A Lesson in Mismanagement, Mistakes, and Missed Opportunities
Everything PR News - May 7, 2025
Whether it's a poorly timed tweet, a failed apology, or a lack of preparation for a controversy, sports PR done poorly can turn into an unmanageable mess. This op-ed delves into some of the most high-profile PR disasters in sports history, analyzing where things went wrong, why these mistakes matter, and how the lessons learned from these incidents can help others avoid similar pitfalls.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.