Hello! Dive into Wednesday's Daily PR Brief - May 13, 2026
Gap CEO connects brand's cultural relevance with concrete turnaround goals; AI copyright lawsuits pose growing risk for communicators; PR pitch response rate study; more!
Read some of today's best PR and Comms industry news clips:
The Scoop: Gap CEO connects brand's cultural relevance with concrete turnaround goals (PR Daily - May 11, 2026)
Why Inclusion Is Stalling, and What Creative Leaders Can Do About It (PRNEWS - May 12, 2026)
AI Copyright Lawsuits Pose Growing Risk for Communicators (PRsay - May 12, 2026)
The Citation Economy: Why "Share of AI Voice" Will Replace Share of Voice (Agility PR Solutions - May 12, 2026)
Inside Baseball PR Strategies Only Impress Other PR People (CommPRO - May 12, 2026)
Heard on the Streets: Full Panel — How Gen Z Is Using AI in PR (EIN Presswire - May 12, 2026) [VIDEO]
Family Offices And The Benefits Of A Strategic Communications Program (Forbes - May 13, 2026)
EPR Research and 5W Release "The PR Pitch Response Rate Study 2026" (Everything-PR - May 8, 2026)
Building Trust Through Storytelling: Lessons for Public Sector Communication (PR Academy (UK) - May 6, 2026)
An Interview: Melissa Fleur Afshar, Newsweek (Meredith & The Media - May 11, 2026)
AI is making PR the main character again (BizCommunity - May 13, 2026)
Perspective: Why The Tools Of Journalism Still Matter In The Age Of AI (PRovoke Media - May 12, 2026)
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Summary Section:
The Scoop: Gap CEO connects brand's cultural relevance with concrete turnaround goals
By Courtney Blackann
PR Daily - May 11, 2026
Gap CEO connects brand's cultural relevance with concrete turnaround goals. Plus: Denver Airport responds to pedestrian fatality; more companies are hiring AI CEOs.
Why Inclusion Is Stalling, and What Creative Leaders Can Do About It
By Jasmine Russell and Laura Fegley
PRNEWS - May 12, 2026
The world is weirder than ever—and communication professionals are feeling it. To make sense of it, The BrandLab fostered a conversation, noting what we are seeing and hearing from these industries.
AI Copyright Lawsuits Pose Growing Risk for Communicators
PRsay - May 12, 2026
As AI-generated content becomes embedded in daily communications work, legal experts say many PR teams are moving faster than the policies and protections meant to govern the technology.
The Citation Economy: Why "Share of AI Voice" Will Replace Share of Voice
By Matt Caiola
Agility PR Solutions - May 12, 2026
Public relations has measured its worth the same way for forty years. Share of voice. Impressions. Coverage volume. Tier-one placements. For most of that time, those metrics mapped reasonably well to how people actually discovered brands — through the media they consumed. That mapping is breaking in real time.
Inside Baseball PR Strategies Only Impress Other PR People
By Arthur Solomon
CommPRO - May 12, 2026
Veteran PR executive Arthur Solomon argues that while agencies continue to promote the latest buzzwords and AI-driven tactics, clients and journalists still care most about one thing: results.
Heard on the Streets: Full Panel — How Gen Z Is Using AI in PR [VIDEO]
By Issac Morgan
EIN Presswire - May 12, 2026
How is AI affecting creativity, and how important is it to maintain originality while using AI platforms for PR‑related work? Hear what they have to say in EIN Presswire’s young professional panel discussion.
Family Offices And The Benefits Of A Strategic Communications Program
By Andrew Frank, Founder and President, KARV
Forbes - May 13, 2026
As the number of family offices and the size of their investments continue to grow—and generational wealth transfers accelerate—it is no longer a question of if these entities should employ a strategic communications program, but how to do so effectively and strategically to maximize their objectives.
EPR Research and 5W Release "The PR Pitch Response Rate Study 2026"
Everything-PR - May 8, 2026
EPR Research and 5W released The PR Pitch Response Rate Study 2026, an aggregated review of the major behavioral and survey-based datasets on how journalists actually engage with PR pitches — Muck Rack's State of Journalism, Cision's State of the Media, Propel PRM's behavioral analysis, and adjacent industry research.
Building Trust Through Storytelling: Lessons for Public Sector Communication
By Shelley Pickles
PR Academy (UK) - May 6, 2026
There’s an old Dutch saying: trust comes on foot but leaves on horseback. Right now, that horse is bolting.Recent data shows why.
An Interview: Melissa Fleur Afshar, Newsweek
By Meredith Klein
Meredith & The Media - May 11, 2026
This week, I sat down with Melissa Fleur Afshar, life and trends reporter at Newsweek.
AI is making PR the main character again
By Nicola Tarr
BizCommunity - May 13, 2026
AI search is changing how people find information and which brands get seen. As users turn to instant, summarised answers, visibility is no longer about who pays the most, it is about who gets cited. And that shift is putting PR back where it belongs.
Perspective: Why The Tools Of Journalism Still Matter In The Age Of AI
By Tim Race
PRovoke Media - May 12, 2026
Method Communications’ Tim Race writes that while generative AI can remix existing information, true thought leadership still depends on original reporting, real-world insight and the human ability to uncover what AI doesn’t yet know.
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