Mid-week PR & Comms insights in today's Daily PR Brief - May 14, 2025
The Communicators' Mandate in 2025; Responding to negative comments on social media; Pretend you're at a party for a good blog; and more!
Read some of today's best PR and Comms industry news clips:
The Communicators Mandate in 2025 (O'Dwyer's - May 14, 2025)
Coach Bill Belichick Is Playing on a New PR Field (PRNEWS - May 13, 2025)
Member Mondays Recap: How Word Choice Shapes Positive Perceptions in Challenging Times (PRsay - May 13, 2025) [VIDEO]
A Modern Guide to Measurement in the PESO Model (Spin Sucks - May 13, 2025)
Responding To Negative Comments On Social Media: A Practical Guide (5W Public Relations - May 14, 2025)
Why Compelling, Newsworthy And Relevant Stories Are Key To Getting Earned Media Coverage (Forbes - May 13, 2025)
Stunt Watch: Damson Idris' formula for success, Lego's F1 playtime and Pope Francis' popemobile saves lives (PRmoment (UK) - May 9, 2025)
Want to Be a Good Blogger? Pretend You're at a Party. (Amendola Communications - May 14, 2025)
5 ways digital PR transformed Glossier into a global beauty brand (Agility PR Solutions - May 13, 2025)
What Breaks When Google Search Traffic to Your Website Disappears? (CoCreations - May 12, 2025)
Building Brand Love For Long-Term Customer Relationships (Forbes - May 14, 2025)
PR advice for those open letters and those marked up responses (Sword and the Script - May 13, 2025)
Corporate PR strategies that build long-term brand equity (Influence (UK) - May 9, 2025)
Summary Section:
The Communicators Mandate in 2025
By Steve Halsey, Principal and Chief Growth Officer at G&S Integrated Marketing Communications Group
O'Dwyer's - May 14, 2025
We're living in an age defined by volatility—and opportunity. From geopolitical instability and economic headwinds to the uncharted impact of generative AI and the accelerating pace of climate disruption, today's operating environment isn't just complex—it's constantly in motion. For brand leaders and their partners, the question is no longer how to weather change. The question is: how do we lead through it?
Coach Bill Belichick Is Playing on a New PR Field
By Andrea Obston
PRNEWS - May 13, 2025
Coach Bill Belichick is offsides—and for a man whose brand was built on the motto "Do your job," that's surprising. The former New England Patriots' head coach seems to have overlooked the fact that public relations people have their own jobs. He'd be well-served by bringing one onto the field right now.
Member Mondays Recap: How Word Choice Shapes Positive Perceptions in Challenging Times [VIDEO]
PRsay - May 13, 2025
Besides having political animosities, “Americans are angry at big business,” Michael Maslansky said. In his research, “42% think that big business makes life worse, while only 35% think it makes life better.”
A Modern Guide to Measurement in the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 13, 2025
Stop counting clicks. Start proving outcomes. Gini Dietrich describes what and how to measure what matters in your PESO Model program.
Responding To Negative Comments On Social Media: A Practical Guide
5W Public Relations - May 14, 2025
Social media has become the primary channel for customers to voice their opinions, concerns, and frustrations about brands. According to a Sprout Social study, 46% of consumers have used social media to call out brands, making effective response strategies more important than ever.
Why Compelling, Newsworthy And Relevant Stories Are Key To Getting Earned Media Coverage
By Jason Mudd, CEO of Axia Public Relations
Forbes - May 13, 2025
You see a commercial for a national dental group during the TV news. A few days later, you see a TV reporter interviewing a dentist from another dental group about oral health. Which one are you more likely to view as more credible?
Stunt Watch: Damson Idris' formula for success, Lego's F1 playtime and Pope Francis' popemobile saves lives
By Kim Allain, Associate Creative Director at Golin
PRmoment (UK) - May 9, 2025
From manipulating The Met Gala algorithm, to miniaturising motorsport madness and a Pope power move that genuinely moved me — this Stunt Watch is vehicular themed.
Want to Be a Good Blogger? Pretend You're at a Party.
By Jim Sweeney
Amendola Communications - May 14, 2025
Blogs have been around so long that they can be viewed as internet relics, like MySpace and Napster, but there is a reason they persist. They're effective – as long as they're done right.
5 ways digital PR transformed Glossier into a global beauty brand
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - May 13, 2025
In this op-ed, we will break down the key digital PR strategies employed by Glossier, how they turned these tactics into a competitive advantage, and why other brands, especially small businesses, can learn valuable lessons from their success.
What Breaks When Google Search Traffic to Your Website Disappears?
By Sally Falkow
CoCreations - May 12, 2025
When Google search traffic disappears, PR professionals must be ready to protect brand visibility, reputation, and trust in an increasingly AI-driven landscape.
Building Brand Love For Long-Term Customer Relationships
By Anthony Conversa, CMO of Cinch Home Services
Forbes - May 14, 2025
It's not enough to deliver a quality product or service. In today's business landscape, competition is fierce, and customer expectations are higher than ever. The market is too competitive to disregard passion and excitement, and brands can tap into a variety of key emotions to effectively connect with target audiences.
PR advice for those open letters and those marked up responses
By Frank Strong, MA, MBA
Sword and the Script - May 13, 2025
Whether responding to the government, a competitor, a rogue employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance.
Corporate PR strategies that build long-term brand equity
By Matt Caiola
Influence (UK) - May 9, 2025
Successful brands treat PR not as an afterthought but as a core business function. The brands that endure are those that communicate with purpose, stay true to their values, and respond to the world with clarity and conviction.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.