Check out your Wednesday Daily PR Brief - May 21, 2025
Using AI to pitch media; How local businesses shape the PR landscape of major cities; Engaging incoming communication talent; and more!
Read some of today's best PR and Comms industry news clips:
ChatGPT Demo: Using AI to Pitch Media (PRNEWS - May 19, 2025)
Rising costs rip into business reputation (Axios - May 20, 2025)
Pride, Politics and PR: Why Rainbow Silence Is a Reputational Risk (O'Dwyer's - May 21, 2025)
What PR pros can learn from OverDrive's collaboration with the Lakers (PR Daily - May 19, 2025)
Engaging Incoming Communication Talent: Understanding the New Grad Mindset (Institute for Public Relations - May 20, 2025)
Business Leadership Protocols To Find Clarity In Chaos (Forbes - May 21, 2025)
How local businesses shape the PR landscape of major cities: A global perspective (Agility PR Solutions - May 20, 2025)
One Step Communicators Can Take to Stop Disinformation is to Authenticate Content (CommPRO - May 21, 2025)
What a celebrity space flight taught us about PR (Firefly Communications (UK) - May 13, 2025)
Pitching creators and journalists: A conversation with Enoma Owens of Message Received (Muck Rack - May 20, 2025)
"We Want Better Answers To Difficult Questions, Across Data, AI And Behavioural Science" (PRovoke Media - May 20, 2025)
This is not just any crisis comms email, this is an M&S crisis comms email (Influence (UK) - May 20, 2025)
AI SEO or Human SEO? The Answer is 'Both' (w2comm - May 21, 2025)
Summary Section:
ChatGPT Demo: Using AI to Pitch Media
By Nicole Schuman
PRNEWS - May 19, 2025
Scott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media during the PRNEWS Pro workshop "Artificial Intelligence for PR."
Rising costs rip into business reputation
By Eleanor Hawkins
Axios - May 20, 2025
Business reputation is eroding due to consumer concerns about rising costs, according to this year's Axios Harris Poll 100, which assigns reputation scores based on seven categories like trust, products and services, vision and culture. Companies that have kept costs low while standing firm on their corporate values rank highest on this year's list.
Pride, Politics and PR: Why Rainbow Silence Is a Reputational Risk
By Stephen Chavez, CEO of ChavezPR
O'Dwyer's - May 21, 2025
When companies pull back, it's not just a logo that disappears—it’s real resources, real hope and real impact that go missing. But let’s be clear: rainbow silence is a choice. And that choice is being clocked by employees, customers, and stakeholders alike.
What PR pros can learn from OverDrive's collaboration with the Lakers
By Callie Krosin
PR Daily - May 19, 2025
What do your favorite book and the LA Lakers have in common? They’re both affiliated with Libby, a reading app for public libraries and universities and one of OverDrive’s major platforms. Here’s what PR pros can learn from this partnership.
Engaging Incoming Communication Talent: Understanding the New Grad Mindset
By Dr. Renee Mitson
Institute for Public Relations - May 20, 2025
While new graduates’ work toward getting that first foot in the door, hiring organizations are, in tandem, considering the next wave of incoming employees, working to ensure they are engaging (and subsequently retaining) these newcomers.
Business Leadership Protocols To Find Clarity In Chaos
By Rebecca Brooks is Founder and CEO of Alter Agents
Forbes - May 21, 2025
If you’ve led a business over the last few years, you’ve likely become intimately familiar with uncertainty. From global health crises to economic whiplash, the one constant has been the feeling that we’re flying without a map.
How local businesses shape the PR landscape of major cities: A global perspective
By Sofiko Saltkhutsishvili
Agility PR Solutions - May 20, 2025
In the globalized world of public relations, local businesses often serve as the unsung architects of a city's image. While multinational corporations and government initiatives frequently dominate headlines, it's the local enterprises that infuse authenticity, cultural relevance, and grassroots engagement into a city's narrative.
One Step Communicators Can Take to Stop Disinformation is to Authenticate Content
By Simon Erskine Locke, Founder & CEO of CommunicationsMatch
CommPRO - May 21, 2025
Discover how communicators can take the lead in the fight against disinformation with cutting-edge tools to protect and verify digital content.
What a celebrity space flight taught us about PR
By Megan Dennison
Firefly Communications (UK) - May 13, 2025
A big name, a big moment, and let's be honest, a big price tag. But what started as a glittering celebration of innovation and exploration sparked mixed reactions, with some feeling the stunt missed an opportunity to inspire and inform.
Pitching creators and journalists: A conversation with Enoma Owens of Message Received
By Kristen Dunleavy
Muck Rack - May 20, 2025
Learn how Enoma Owens, a communications manager at Target and the creator of Message Received, is building community among PR professionals by making publicists the stars.
"We Want Better Answers To Difficult Questions, Across Data, AI And Behavioural Science"
By Maja Pawinska Sims
PRovoke Media - May 20, 2025
MHP Group’s deputy CEO Nick Barron and Nisa Bayindir, the agency’s new head of data and insights, discuss why in-house data expertise is more important than ever.
This is not just any crisis comms email, this is an M&S crisis comms email
By Victoria Moffatt
Influence (UK) - May 20, 2025
In mid-May Marks and Spencer sent out an email to all customers registered to the retailer’s database. Headed ‘An update from M&S about the recent cyber incident’, the email is an absolute masterclass in direct engagement with your target audiences, specifically your customers, during a crisis.
AI SEO or Human SEO? The Answer is 'Both'
By Tuka Chalabi
w2comm - May 21, 2025
AI is changing the SEO game, but how much? Our blog shares what marketers need to know about the impact of AI on SEO.
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All reports made with the help of Report Mule.