Mid-week insights and news in your Wednesday Daily PR Brief - May 27, 2026
Qualities companies want in their next Chief Communications Officer; How to teach yourself judgment; Human-centered transparency; and more!
Read some of today's best PR and Comms industry news clips:
The 3 qualities companies want in their next chief communications officer (Ragan Communications - May 26, 2026)
Human-Centered Transparency: Earning Trust In AI-Powered Communications (Forbes - May 27, 2026)
IPR Publishes Updated Crisis Communications Report by Leading Crisis Expert Dr. W. Timothy Coombs (Institute for Public Relations - May 4, 2026)
How to Teach Yourself Judgment, On Purpose (PRsay - May 27, 2026)
Good and Bad PR: Tunnock's, AI Lords, Pork Pie Way and Swatch (PRmoment (UK) - May 21, 2026)
Why the Smartest Startup CEOs Become Industry Authorities Before Their Competitors (Everything-PR - May 25, 2026)
Why Instagram views matter more than followers for brand partnerships in 2026 (Agility PR Solutions - May 27, 2026)
What I'd Tell Every New Communications Graduate Right Now (CommPRO - May 27, 2026)
Social media updates and new features to know this week (PR Daily - May 26, 2026)
Does AI visibility provide PR with third-party validation? (Sword and the Script - May 26, 2026)
Understanding digital PR from a puzzled marketing student's perspective (Influence (UK) - May 22, 2026)
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Summary Section:
The 3 qualities companies want in their next chief communications officer
By Paul Hiebert
Ragan Communications - May 26, 2026
As CCOs gain more prominence and influence with the chief executive, the characteristics companies are looking for in their top communicator are also evolving. Peter McDermott, who leads Korn Ferry's corporate affairs practice, lists the three qualities companies are looking for in their next chief communications officer.
Human-Centered Transparency: Earning Trust In AI-Powered Communications
By Leeron Walter, VP Marketing at Teramind
Forbes - May 27, 2026
The world is getting more automated by the minute, but genuine human connection is still the most valuable thing a brand can offer.
IPR Publishes Updated Crisis Communications Report by Leading Crisis Expert Dr. W. Timothy Coombs
Institute for Public Relations - May 4, 2026
The Institute for Public Relations has published an updated version of one of its most widely accessed research reports by leading crisis expert Dr. W. Timothy Coombs. "Reexamining Crisis Communication" has been revised with best practices, research, and frameworks to help communicators apply decades of academic research to today's increasingly complex crisis landscape.
How to Teach Yourself Judgment, On Purpose
By David J. Chamberlin
PRsay - May 27, 2026
The instincts that protect a business haven’t become obsolete; they’ve become harder to develop. Which raises the practical question early-career professionals keep asking me: if no one is going to hand you judgment, how do you build it yourself?
Good and Bad PR: Tunnock's, AI Lords, Pork Pie Way and Swatch
By Andy Barr, Season One Communications
PRmoment (UK) - May 21, 2026
Welcome to this week's increasingly prestigious rundown: your one-stop shop for highlights and lowlights of the week in this glorious profession of PR!
Why the Smartest Startup CEOs Become Industry Authorities Before Their Competitors
By Kevin Mercuri
Everything-PR - May 25, 2026
Investors, journalists, customers, and conference organizers do not simply follow products—they follow leaders with compelling ideas, bold perspectives, and visible expertise.
Why Instagram views matter more than followers for brand partnerships in 2026
By Emily Ahearn
Agility PR Solutions - May 27, 2026
What if everything you knew about influencer marketing was already outdated?
What I'd Tell Every New Communications Graduate Right Now
By Tiffany Guarnaccia
CommPRO - May 27, 2026
The communications workforce you are entering looks nothing like the one I walked into. The tools are different. The media landscape is fragmented in ways that demand real strategic thinking at every turn. AI is reshaping how stories get found, not just how they get told. And yet, the fundamentals have never mattered more.
Social media updates and new features to know this week
By Courtney Blackann
PR Daily - May 26, 2026
Welcome to a new week of updates. LinkedIn says it's going to start reducing the reach of AI-generated posts, comments and engagement bait in users' feeds; X says unverified accounts are now limited to 50 original posts and 200 replies per day; and more.
Does AI visibility provide PR with third-party validation?
By Frank Strong, MA, MBA
Sword and the Script - May 26, 2026
Voice interfaces are normalizing AI as an arbiter of truth in everyday conversations, and introducing a human behavioral change with significant implications for credibility and third-party validation.
Understanding digital PR from a puzzled marketing student's perspective
By Irene Ekong
Influence (UK) - May 22, 2026
Content strategies, paid media and SEO are tools used by digital marketers and digital PR professionals. Are we doing enough to demonstrate the differences between the two roles?
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All reports made with the help of Report Mule.