Good day! Take a look at Wednesday's Daily PR Brief - May 28, 2025
How Amtrak found its voice on Threads; Mastering the art of data storytelling; Lessons from launching a U.S. PR brand in the UK; and more!
Read some of today's best PR and Comms industry news clips:
How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption (PRNEWS - May 24, 2025) [VIDEO]
Lessons From Launching a U.S. PR Brand in the UK (O'Dwyer's - May 28, 2025)
PR Daily's 2025 Social Media & Digital Awards finalists announced (PR Daily - May 27, 2025)
Mastering the Art of Data Storytelling (Spin Sucks - May 27, 2025)
AI in AdTech PR: A Strategic Imperative for Modern Communications (5W Public Relations - May 26, 2025)
Finding My Rhythm: How Tuning Into Organizational Tempo Can Amplify Impact (Forbes - May 28, 2025)
Crisis comms should be risk mapping more than ever (PRmoment (UK) - May 20, 2025)
9 must-have AI tools for freelance marketers & PR consultants (Agility PR Solutions - May 28, 2025)
AI storytelling in PR with Egnyte's Jessica Pantages | On Top of PR (Axia Public Relations - May 28, 2025)
Small Businesses Shift More of their Budgets Toward AI and Digital in 2025 (CommPRO - May 23, 2025)
Facing Fear As A Leader: How To Overcome Fears That Hold You Back (Forbes - May 27, 2025)
This PR Life: MatchFit's Donald Parish (PRovoke Media - May 23, 2025) [VIDEO]
Summary Section:
How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption [VIDEO]
By Nicole Schuman
PRNEWS - May 24, 2025
Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop "Social Media and Influencer Marketing for PR."
Lessons From Launching a U.S. PR Brand in the UK
By Miles Hill
O'Dwyer's - May 28, 2025
A year ago—almost to the day—we launched The Bliss Group's UK office. We were confident in our model, thoughtful in our timing and realistic about what it would take to establish ourselves in a crowded new market.
PR Daily's 2025 Social Media & Digital Awards finalists announced
PR Daily - May 27, 2025
Social and digital communications have become indispensable tools for brands and organizations, but it's the people behind the scenes who make the magic happen. From driving engagement through clever content to fostering inclusive digital communities, these creators, strategists and teams are redefining what it means to lead online.
Mastering the Art of Data Storytelling
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 27, 2025
Learn how to use data storytelling to uncover insights, influence decisions, and connect metrics to business impact—all without a 47-slide hostage situation.
AI in AdTech PR: A Strategic Imperative for Modern Communications
5W Public Relations - May 26, 2025
Learn how AI transforms AdTech PR through advanced media monitoring, analytics and content creation. Explore key strategies for modern communications success.
Finding My Rhythm: How Tuning Into Organizational Tempo Can Amplify Impact
By Toyna Chin, Global Director of Marketing at Novotech
Forbes - May 28, 2025
Starting a new role has always been an exciting (and slightly chaotic) experience for me. Beyond learning names, figuring out processes and absorbing company goals, I quickly realized there’s something even more important that often gets missed: understanding the organization’s tempo.
Crisis comms should be risk mapping more than ever
By Tali Robinson, Managing Director, Crisis and Special Situations at SEC Newgate
PRmoment (UK) - May 20, 2025
For communications leaders, the geo-political environment is fraught with unprecedented reputational risks. As the rules of engagement are being rewritten in real time, are risk registers and scenario maps nothing more than a reassuring work of fiction?
9 must-have AI tools for freelance marketers & PR consultants
By Liam Bayford
Agility PR Solutions - May 28, 2025
Today’s top freelancers are integrating AI tools into their workflows to automate tedious tasks, streamline client work, and craft smarter campaigns. Here are 10 must-have AI tools that every freelance marketer and PR consultant should know about.
AI storytelling in PR with Egnyte's Jessica Pantages | On Top of PR
Axia Public Relations - May 28, 2025
In this episode of On Top of PR, Egnyte’s Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations. Explore how AI is reshaping storytelling and public relations with Egnyte’s Jessica Pantages.
Small Businesses Shift More of their Budgets Toward AI and Digital in 2025
CommPRO - May 23, 2025
Back in 2023, many small businesses were focused on brand awareness, digital engagement, and cautious experimentation with online tools. In 2025, those same businesses are increasingly investing in AI-powered content creation, predictive analytics, and performance-based automation to increase efficiency and improve return on investment.
Facing Fear As A Leader: How To Overcome Fears That Hold You Back
By Michelle Mekky
Forbes - May 27, 2025
No matter your industry or level of leadership, you're going to have to make tough decisions, embrace uncertainty and face failure from time to time. That's why it's essential to find smart strategies and approaches for addressing and pushing past your fears, so you can guide your business through the challenging times and come out stronger on the other side.
This PR Life: MatchFit's Donald Parish [VIDEO]
By Camillia Dass
PRovoke Media - May 23, 2025
This PR Life is a new series by PRovoke Media where we profile people in and around comms and find out more about what they do and what makes them tick. Today, we are chatting with Donald Parish, co-founder of MatchFit, a sports-focused communications agency.
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