Hi! Check out your Wednesday Daily PR Brief - June 4, 2025
Underrated qualities of great marketing and comms leaders; AI Anxiety level drops among CMOs; How to prove the ROI of PR; and more!
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Read some of today's best PR and Comms industry news clips:
20 Underrated Qualities Of Great Marketing And Comms Leaders (Forbes - June 3, 2025)
AI Anxiety Level Drops Among CMOs (O'Dwyer's - June 2, 2025)
Ragan announces the 2025 Workplace Wellness Awards winners (Ragan Communications - June 4, 2025)
Pioneer Jeffrey Schmalz (1953-1993) (Institute for Public Relations - May 3, 2025)
Bluesky Attracts More News Influencers, Though Many Still Use X, Study Finds (PRsay - June 4, 2025)
What Great Data Storytelling Looks Like in Real Life (Spin Sucks - June 3, 2025)
How PR Builds Trust in Cybersecurity Practices (5W Public Relations - June 4, 2025)
Quiznos, Sbarro & Blockbuster: Lessons from failed franchise marketing (Agility PR Solutions - June 2, 2025)
What Youth Problem? MLB Enters The TikTok Era (TVREV - June 3, 2025)
Why your PR strategy needs to evolve: Traditional media is no longer enough (Axia Public Relations - June 4, 2025)
How Anti-Trans Sports Bills Are Impacting Corporate Sponsorships and Branding (PRNEWS - June 3, 2025)
How to prove the ROI of PR: 5 best practices from ZipRecruiter’s Claire Walsh (Muck Rack - June 4, 2025)
New social media features and updates to know this week (PR Daily - June 3, 2025)
Summary Section:
20 Underrated Qualities Of Great Marketing And Comms Leaders
By Forbes Communications Council
Forbes - June 3, 2025
It's easy to spotlight bold ideas or big wins when evaluating a marketing and communications leader. However, the attributes that make someone truly effective in a comms leadership role are often less flashy, and far more influential, than many people may realize.
AI Anxiety Level Drops Among CMOs
By Steve Barnes
O'Dwyer's - June 2, 2025
CMO anxiety levels about AI are dropping rather rapidly, according to a new study from Boston Consulting Group.
Ragan announces the 2025 Workplace Wellness Awards winners
Ragan Communications - June 4, 2025
Ragan Communications is proud to announce the winners of its 2025 Workplace Wellness Awards, honoring organizations that have made employee wellbeing a strategic priority through groundbreaking initiatives in mental health, DEI, benefits, engagement and beyond. This year’s honorees represent a diverse mix of companies that are building healthier, more connected and resilient workplaces.
Pioneer Jeffrey Schmalz (1953-1993)
Institute for Public Relations - May 3, 2025
Jeffrey Schmalz was born in Abington, Pennsylvania, in 1953. He began his career as a copy boy in 1973 for the New York Times. He continued to work at the Times before becoming the deputy national editor in 1990.
Bluesky Attracts More News Influencers, Though Many Still Use X, Study Finds
PRsay - June 4, 2025
Bluesky, an emerging social media platform, has seen an influx of news influencers — particularly those with left-leaning political views — according to a new Pew Research Center study.
What Great Data Storytelling Looks Like in Real Life
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 3, 2025
Master the art of data storytelling by making insights relatable, handling tough data, and turning metrics into business decisions that actually drive action.
How PR Builds Trust in Cybersecurity Practices
5W Public Relations - June 4, 2025
Public relations plays a central role in building and maintaining trust in an organization's cybersecurity practices. As cyber threats grow more sophisticated and data breaches make headlines with increasing frequency, companies must demonstrate their security capabilities while maintaining open lines of communication with stakeholders.
Quiznos, Sbarro & Blockbuster: Lessons from failed franchise marketing
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - June 2, 2025
In this op-ed, we explore the world of failed franchise marketing. By examining high-profile missteps, we will delve into why these campaigns faltered and what other franchises can learn from them.
What Youth Problem? MLB Enters The TikTok Era
By John Cassillo
TVREV - June 3, 2025
On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball's social video success grows.
Why your PR strategy needs to evolve: Traditional media is no longer enough
Axia Public Relations - June 4, 2025
You've seen the shift: Traditional media no longer holds the trust it once did. Your audience is turning to new sources for information, so your public relations strategy needs to evolve with them.
How Anti-Trans Sports Bills Are Impacting Corporate Sponsorships and Branding
By Wynne Nowland
PRNEWS - June 3, 2025
The impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.
How to prove the ROI of PR: 5 best practices from ZipRecruiter’s Claire Walsh
By Kristen Dunleavy
Muck Rack - June 4, 2025
Proving the value of PR has never been more important. But for many pros, it’s still a challenge. Sure, PR measurement can be a big undertaking, but it’s crucial in understanding how to best spend your time.
New social media features and updates to know this week
By Courtney Blackann
PR Daily - June 3, 2025
AI continues to invade social apps this week as X updates its DMs, Meta incorporates the tech into its risk assessment and LinkedIn adds new analytics tools. Here's the latest about what you need to know in social media.
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