Good day! Peruse your Wednesday Daily PR Brief - June 11, 2025
Decoding unspoken needs in business relationships; How agencies can thrive in a country on fire; The PR power shift redefining industry leadership; & more!
Read some of today's best PR and Comms industry news clips:
How Agencies Can Thrive in a Country on Fire (Spin Sucks - June 10, 2025)
The Client Whisperer: Decoding Unspoken Needs In Business Relationships (Forbes - June 11, 2025)
Stop saying your company is a family: 9 messaging fixes for leadership comms (Ragan Communications - June 10, 2025)
How to Avoid AI-Assisted Writing Pitfalls (PRNEWS - June 9, 2025) [VIDEO]
Member Mondays Recap: As Trust Declines, Price Becomes a Measure of Reputation (PRsay - June 10, 2025) [VIDEO]
How Agencies Are Leveraging 15 Social Media Updates Right Now (Forbes - June 10, 2025)
PR Daily's 2025 Content Marketing Awards finalists announced (PR Daily - June 10, 2025)
Talking It Up: How to Select a Spokesperson (Amendola Communications - June 10, 2025)
Media intelligence in crisis with Meltwater's Chris Hackney | On Top of PR (Axia Public Relations - June 10, 2025) [PODCAST]
5 ways AI-powered chat tools are benefitting PR in 2025 (Agility PR Solutions - June 11, 2025)
How to keep thought leadership real in the age of Gen AI (Babel Public Relations - June 11, 2025)
The PR Power Shift That's Redefining Industry Leadership Across America (CommPRO - June 10, 2025)
Agency Leaders Podcast: Susan Howe Says, “We are Made for This Moment” (PRovoke - June 11, 2025) [PODCAST]
PR leaders answer your FAQs on PR ROI (Muck Rack - June 10, 2025)
Could you handle a product recall like this? (Media First (UK) - June 9, 2025)
Summary Section:
How Agencies Can Thrive in a Country on Fire
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 10, 2025
You're not just managing a business—you're holding it together with duct tape, bubblegum, caffeine, and sheer force of will. And the old agency playbook? It wasn't built for this kind of turbulence. The good news? You don't need to pull over—you just need a smarter way to steer.
The Client Whisperer: Decoding Unspoken Needs In Business Relationships
By Claire Vanessa Lim, Director of NY Growth, Golin
Forbes - June 11, 2025
The most valuable skill I've developed isn't creative brilliance or strategic insight—it's the ability to hear what isn't being said. This comes not from mind reading but from creating conversations where clients feel safe enough to reveal their genuine concerns, including the political, personal and practical constraints they're navigating.
Stop saying your company is a family: 9 messaging fixes for leadership comms
By Jess Zafarris
Ragan Communications - June 10, 2025
Internal comms misfires erode trust, morale and motivation, and cause more than a few eyes to roll. So, I posed this question to my LinkedIn network: "What's something you HATE to see in messaging from executive leadership to employees?" The flood of replies was swift, scathing and incredibly useful. Common themes emerged: empty platitudes, vague promises, corporate jargon and performative empathy. But collective venting aside, there is a path forward.
How to Avoid AI-Assisted Writing Pitfalls [VIDEO]
By Nicole Schuman
PRNEWS - June 9, 2025
LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop "PR Content Creation and Storytelling."
Member Mondays Recap: As Trust Declines, Price Becomes a Measure of Reputation [VIDEO]
PRsay - June 10, 2025
As consumers spend less and mistrust companies more, “Pricing is corporate reputation right now,” said John Gerzema, CEO of The Harris Poll. “This year, the price wars are replacing the culture wars. People feel that companies are not on their side.”
How Agencies Are Leveraging 15 Social Media Updates Right Now
By Forbes Agency Council
Forbes - June 10, 2025
Social media platforms are evolving faster than ever, rolling out new features every day, shifting algorithms and refining tools that shape how brands engage with audiences. For marketers and advertisers, staying on top of these updates and new resources isn't optional; it's essential to remaining relevant and competitive.
PR Daily's 2025 Content Marketing Awards finalists announced
PR Daily - June 10, 2025
PR Daily is excited to unveil the finalists for its 2025 Content Marketing Awards. These remarkable individuals, teams and organizations have crafted content that rises above the noise and delivers measurable impact in today's ever-evolving media landscape.
Talking It Up: How to Select a Spokesperson
By Kim Mohr
Amendola Communications - June 10, 2025
Selecting a spokesperson is one of the biggest decisions you’ll make for your company.While it may seem like a given to choose the head of your company, a recent article from pr.co cites research that shows the CEO is not always the way to go.
Media intelligence in crisis with Meltwater's Chris Hackney | On Top of PR [PODCAST]
By On Top of PR
Axia Public Relations - June 10, 2025
Our episode guest is Meltwater's Chris Hackney, vice president of enterprise sales. Chris brings nearly two decades of experience in digital media, SaaS technology, and public relations. At Meltwater, he works closely with communications leaders and enterprise organizations to help them gather, analyze, and act on media insights that drive strategic decisions.
5 ways AI-powered chat tools are benefitting PR in 2025
By Kamran Khan
Agility PR Solutions - June 11, 2025
A chatbot for business is now becoming a necessary part of modern business in building public relations. They handle media inquiries, automate replies, and stay active across multiple channels 24/7. They also play a key role in PR campaigns. Here’s how.
How to keep thought leadership real in the age of Gen AI
By Paul Campbell
Babel Public Relations - June 11, 2025
Is AI thought leadership transforming the PR landscape? Uncover the balance between technology and human expertise in content creation.
The PR Power Shift That's Redefining Industry Leadership Across America
CommPRO - June 10, 2025
The May 2025 Public Relations Agency Rankings, compiled by CommPRO and CommunicationsMatch, offer more than just a snapshot of industry success—they reveal a fundamental shift in where and how top communications work is happening in the United States. In a notable shake-up, four firms have entered the top 10 list for the first time since its launch in 2024.
Agency Leaders Podcast: Susan Howe Says, “We are Made for This Moment” [PODCAST]
By Paul Holmes
PRovoke - June 11, 2025
In the second of our Agency Leaders Podcast series, Paul Holmes talked with Susan Howe, chief executive of The Weber Shandwick Collective, for a wide-ranging conversation that included the challenges of maintaining a cohesive culture across one of the world's largest agencies, the importance of creativity, the changing media landscape, AI, and the impending merger between Interpublic and Omnicom.
PR leaders answer your FAQs on PR ROI
By Kristen Dunleavy
Muck Rack - June 10, 2025
In a recent virtual chat, Muck Rack’s VP of communications Linda Zebian sat down with Claire Walsh, lead of public relations at ZipRecruiter, to discuss how to prove the ROI of public relations. Check out a sampling of the frequently asked questions attendees had about PR ROI.
Could you handle a product recall like this?
By Adam Fisher
Media First (UK) - June 9, 2025
A product recall is every company's nightmare. What can you learn from the Haribo sweet recall? And what else can you do to communicate a recall effectively?
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.