Great day to all! Read your Wednesday Daily PR Brief - June 17, 2026
Ways PR pros can get more value from Cannes Lions; How AI engines decide which brands to trust; How interactive media is rewriting PR; and more!
Read some of today's best PR and Comms industry news clips:
Five Ways PR Pros Can Get More Value from Cannes Lions (PRNEWS - June 16, 2026
How Interactive Media Is Rewriting PR (Forbes - June 17, 2026)
When everyone is a thought leader (PR Daily - June 17, 2026)
A look inside Pinterest's popular employee AMA sessions with executives (Ragan Communications - June 16, 2026)
Good and Bad PR: World Cup disasters, Ryanair, Vodaphone's trust factor & a coo'ing baby (PRmoment (UK) - June 11, 2026)
PR Masters Podcast Series Episode #106: Tejas Totade on AI, Agency Transformation and the Future of Communications (CommPRO - June 17, 2026) [PODCAST]
Ogilvy Makes Global Leadership Changes As Kent Wertime Steps Down (PRovoke Media - June 17, 2026)
WSJ's "revenge of the publicists" article; practical considerations for B2B leaders (Sword and the Script - June 16, 2026)
What is AI Reading in finance?: The outlets and journalists shaping AI answers (Muck Rack - June 17, 2026)
What Meta's layoffs teach leaders about communicating bad news (Media First (UK) - June 16, 2026)
20 Copywriting Tips For Standing Out In The Age Of GenAI (Forbes - June 16, 2026)
PR Firm News: TEAM LEWIS Launches Catalyst (O'Dwyer's - June 16, 2026)
How AI Engines Decide Which Brands to Trust (Everything-PR - June 16, 2026)
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Summary Section:
Five Ways PR Pros Can Get More Value from Cannes Lions
By Erin Miller and Laura Pacas
PRNEWS - June 16, 2026
The most successful attendees don't treat Cannes as a series of meetings, panels and parties. They approach it with a clear strategy and a disciplined plan.
How Interactive Media Is Rewriting PR
By Jenna Guarneri
Forbes - June 17, 2026
The rise of interactive media has expanded and deepened the reach of public relations.
When everyone is a thought leader
By Abby Wright
PR Daily - June 17, 2026
AI has made it easier than ever to produce thought leadership, but leaders who want to stand out must offer something harder to copy: proof, risk and a point of view rooted in lived experience.
A look inside Pinterest's popular employee AMA sessions with executives
By Paul Hiebert
Ragan Communications - June 16, 2026
One way Pinterest aims to keep its 5,265 full-time employees both informed and engaged is through one-hour sessions where they can ask executives whatever they want.
Good and Bad PR: World Cup disasters, Ryanair, Vodaphone's trust factor & a coo'ing baby
By Andy Barr, Season One Communications
PRmoment (UK) - June 11, 2026
This week has been the busiest for story suggestions that I can remember.
PR Masters Podcast Series Episode #106: Tejas Totade on AI, Agency Transformation and the Future of Communications [PODCAST]
CommPRO - June 17, 2026
As AI reshapes the communications industry, Ruder Finn's Tejas Totade joins Rich Jachetti and Joseph Franklyn McElroy to discuss how agencies can leverage AI, data, and human expertise to build the communications workflows of the future.
Ogilvy Makes Global Leadership Changes As Kent Wertime Steps Down
By Camillia Dass
PRovoke Media - June 17, 2026
Ogilvy has made a series of leadership transitions across its global and Asia Pacific networks. Kent Wertime, one of the agency’s most longserving leaders, will officially retire at the end of June.
WSJ's "revenge of the publicists" article; practical considerations for B2B leaders
By Frank Strong, MA, MBA
Sword and the Script - June 16, 2026
PR and communications executives are gaining C-suite power, amid AI demands and polarized audiences, yet there are practical implications for reporting structures, rare dual-skilled leaders, and the case for separate CMO and CCO roles.
What is AI Reading in finance?: The outlets and journalists shaping AI answers
By Kristen Dunleavy
Muck Rack - June 17, 2026
The latest edition of What is AI Reading? dives deep into industry-specific trends spanning 17 different industries. Here's how Finance ranks, and what PR pros need to know about pitching financial outlets.
What Meta's layoffs teach leaders about communicating bad news
By Jonathan Pollinger
Media First (UK) - June 16, 2026
Southampton Football Club has dominated the news cycle with the 'spygate' scandal. What crisis lessons can you learn from how it has been handled?
20 Copywriting Tips For Standing Out In The Age Of GenAI
By Forbes Communications Council
Forbes - June 16, 2026
As AI-generated writing becomes more common, the copywriters who stand out are often the ones who bring something technology can't easily replicate.
PR Firm News: TEAM LEWIS Launches Catalyst
By Steve Barnes
O'Dwyer's - June 16, 2026
PR firm news from TEAM LEWIS, Jasper and H/Advisors.
How AI Engines Decide Which Brands to Trust
Everything-PR - June 16, 2026
Brand trust is migrating due to AI recommendations. Learn how consumer brands can engineer authority signals for AI engines to maintain trust.
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All reports made with the help of Report Mule.