Hello! Enjoy your Wednesday Daily PR Brief - June 18, 2025
Chicago Sun-Times learns artificial intelligence the hard way; Domain authority in PR; Why shorter media pitches are better; and more!
Read some of today's best PR and Comms industry news clips:
Chicago Sun-Times learns artificial intelligence the hard way (Ragan Communications - June 17, 2025)
AI Is Rewriting The DEI Playbook—Here's How Leaders Can Respond (Forbes - June 16, 2025)
PRNEWS Announces Winners of 2025 Nonprofit Awards (PRNEWS - June 17, 2025)
The Ultimate Guide to Not Letting AI Get You Canceled (Spin Sucks - June 17, 2025)
LLMs Just Made PR the New Power Player in Search (PRsay - June 18, 2025)
The new reality of purpose: Walking the walk without talking about it (PR Daily - June 16, 2025)
Streaming Now Surpasses Broadcast, Cable TV (O'Dwyer's - June 17, 2025)
Domain authority in PR: Why your online footprint matters more than ever—and 5 ways to boost your own DA (Agility PR Solutions - June 18, 2025)
Why are shorter media pitches better? (Axia Public Relations - June 18, 2025)
Latino Culture Takes Center Stage at Cannes Lions as the New Mainstream (CommPRO - June 18, 2025)
Study: CCOs Take On Growing Political Risk (PRovoke - June 17, 2025)
'Is there any point continuing?' Media training lessons from a 'disasterclass' (Media First (UK) - June 18, 2025)
Digital PR That Works: Cutting Through the Noise in 2025 (Everything PR News - June 18, 2025)
Summary Section:
Chicago Sun-Times learns artificial intelligence the hard way
By Tom Corfman
Ragan Communications - June 17, 2025
When the chief executive of the parent of the Chicago Sun-Times was alerted that a special section contained made-up content, Melissa Bell thought it was "an AI-generated joke." Turns out, the joke was on Bell, and it's one that threatens the credibility of the 77-year-old newspaper.
AI Is Rewriting The DEI Playbook—Here's How Leaders Can Respond
By Oksana Matviichuk, Founder & CEO of OM Strategic Forecasting
Forbes - June 16, 2025
With AI redrawing the corporate map, leaders who champion DEI need to formulate a robust response to these challenges to remain relevant and effective.
PRNEWS Announces Winners of 2025 Nonprofit Awards
PRNEWS - June 17, 2025
PRNEWS today announced the winners of its 2025 Nonprofit Awards, which celebrates the most talented communicators and teams in the nonprofit sector, as well as the most innovative and effective campaigns.
The Ultimate Guide to Not Letting AI Get You Canceled
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 17, 2025
AI can speed up PR—but without human oversight, it can also destroy trust. Learn what to delegate, what not to, and how to avoid AI misfires. If your AI pitch includes a quote from 'Gartner 2024' and Gartner didn't say it, that’s a clue. Gini Dietrich has some AI rules to follow before you hit send.
LLMs Just Made PR the New Power Player in Search
By Gregory Galant
PRsay - June 18, 2025
In the early 2010s, PR missed the boat. SEO took over online visibility, marketers took the budget, and PR got sidelined. Ironically, the work that PR pros did had a significant impact on SEO, as backlinks from reputable news outlets are so powerful; however, they didn't get the credit for it since marketers typically owned the last click. Fifteen years later, search is shifting again. And this time, it's PR's game to lose.
The new reality of purpose: Walking the walk without talking about it
By Cortney Stapleton
PR Daily - June 16, 2025
The current administration has created a challenging environment for purpose-driven communications, with federal ESG programs dismantled and many major corporations rolling back their public DEI commitments. Companies that once proudly showcased their sustainability and social impact initiatives are now adopting what industry experts call "green hushing," quietly continuing their purpose-driven work while significantly toning down public messaging.
Streaming Now Surpasses Broadcast, Cable TV
By Jon Gingerich
O'Dwyer's - June 17, 2025
For the first time in history, according to recent data released by Nielsen, the share of Americans who watch TV via a streaming service now exceeds those who watch traditional broadcast or cable TV combined.
Domain authority in PR: Why your online footprint matters more than ever—and 5 ways to boost your own DA
By Liam Bayford
Agility PR Solutions - June 18, 2025
With the constantly changing landscape in the field of public relations, digital presence is now as important as media mentions. Although the classic approaches to PR certainly remain important, the work of a comms expert today should be built around the idea of the integration of virtual presence, web credibility, and search engine optimization.
Why are shorter media pitches better?
Axia Public Relations - June 18, 2025
Brevity doesn't mean sacrificing your message's impact. In fact, shorter pitches often resonate more with busy journalists who are inundated with emails. By understanding how to craft the ideal pitch, you can improve your PR strategies.
Latino Culture Takes Center Stage at Cannes Lions as the New Mainstream
CommPRO - June 18, 2025
Latino US Day at Cannes Lions 2025 calls on brands and communicators to embrace Latino culture not as a trend—but as the mainstream force shaping the global narrative.
Study: CCOs Take On Growing Political Risk
By Diana Marszalek
PRovoke - June 17, 2025
A new study from United Minds shows corporate affairs leaders are now expected to shape business decisions with cultural, regulatory, and reputational consequences in mind.
'Is there any point continuing?' Media training lessons from a 'disasterclass'
By Adam Fisher
Media First (UK) - June 18, 2025
It’s an interview that has been labelled as a ‘humiliation’. It has also been described as ‘toe-curling’, ‘embarrassing’ and a ‘meltdown’. And at one point, the exasperated journalist asked if there was “much point continuing this’.
Digital PR That Works: Cutting Through the Noise in 2025
Everything PR News - June 18, 2025
For all the buzz about going viral, trending, and disrupting the market, far too many digital PR campaigns land with a thud, mistaking noise for impact. Digital PR that actually works—that builds brands, earns trust, and drives measurable results—requires more than press releases and wishful thinking. It demands strategy, storytelling, data, and the courage to be both relevant and real.
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All reports made with the help of Report Mule.