Hi! Catch up with today's Daily PR Brief - June 24, 2026
Internal comms tactics to steal from PepsiCo; Lessons from a Texas developer's PR disaster; How accreditation in PR can elevate your career; more!
Read some of today's best PR and Comms industry news clips:
3 internal comms tactics to steal from PepsiCo (Ragan Communications - June 23, 2026)
Turning a Crisis into a Catastrophe: Ten Lessons From a Texas Developer's PR Disaster (PRNEWS - June 23, 2026)
Are Businesses Responsible for Managing AI Risk? (Institute for Public Relations - June 23, 2026)
Member Mondays Recap: How Accreditation in Public Relations Can Elevate Your Career (PRsay - June 23, 2026)
OpenAI and Anthropic Dominate AI Revenue -- and Communicate Very Differently (The AI Journal - May 28, 2026)
How executive coaching is changing corporate communications in 2026 (Agility PR Solutions - June 23, 2026)
What not to say: 6 phrases that undermine your message in media interviews (Axia Public Relations - June 24, 2026)
What Pride Teaches Communicators About Trust and Change (CommPRO - June 24, 2026)
The Scoop: Starbucks in South Korea shutter early for training amid 'Tank Day' fiasco (PR Daily - June 22, 2026)
"AI-first, humans-second" - why over-claiming on AI sets a communications trap (Media First (UK) - June 24, 2026)
Headliners: Burson's Jonty Summers (PRovoke Media - June 19, 2026)
DBC/4A Study Looks at AI's Effect on Entry-Level Hiring, Roles (O'Dwyer's - June 24, 2026)
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Summary Section:
3 internal comms tactics to steal from PepsiCo
By Paul Hiebert
Ragan Communications - June 23, 2026
The company is so big, employees struggle to understand strategy. This is how PepsiCo made it all more clear.
Turning a Crisis into a Catastrophe: Ten Lessons From a Texas Developer's PR Disaster
By Nathan Burchfiel
PRNEWS - June 23, 2026
When The Barbed Wire and Texas Observer reported that Silo Mills—a residential development with an on-site elementary school—may have been built on a site where radioactive fracking waste had been dumped, the companies involved gave communicators a masterclass in what not to do in a crisis.
Are Businesses Responsible for Managing AI Risk?
Institute for Public Relations - June 23, 2026
Gallup examined Americans’ perceptions of the societal impact of AI, and views on responsibility for addressing AI-related risks.
Member Mondays Recap: How Accreditation in Public Relations Can Elevate Your Career
PRsay - June 23, 2026
Before earning her Accreditation in Public Relations (APR), Yolanda K. Stephen felt something was missing from her professional development. After earning her APR, Stephen said she became a more strategic communicator, gained expertise in areas such as reputation management and crisis communications, and advanced professionally.
OpenAI and Anthropic Dominate AI Revenue -- and Communicate Very Differently
The AI Journal - May 28, 2026
5WPR released The AI Company Comms Study 2026, the first structured benchmark of how the 15 leading AI companies communicate implementation, disclosure, and adoption to enterprise buyers, developers, regulators, and consumers.
How executive coaching is changing corporate communications in 2026
By Ethan Rome
Agility PR Solutions - June 23, 2026
The responsibilities of corporate leaders have expanded dramatically over the past few years. Executives are no longer expected to simply guide business strategy. They are increasingly serving as public spokespeople, internal communicators, brand ambassadors, and crisis managers.
What not to say: 6 phrases that undermine your message in media interviews
By Lindsey Chastain
Axia Public Relations - June 24, 2026
The most effective interviews aren't perfect. They're clear, direct, and grounded in real voice. Here are a few common phrases that should stay off the record, along with what to do instead.
What Pride Teaches Communicators About Trust and Change
By Fay Shapiro
CommPRO - June 24, 2026
As Pride Month reminds us of the power of visibility, authenticity, and belonging, communications leaders share what the LGBTQ+ community's journey can teach all of us about building trust,
The Scoop: Starbucks in South Korea shutter early for training amid 'Tank Day' fiasco
By Allison Carter
PR Daily - June 22, 2026
Starbucks in South Korea shutter early for training amid 'Tank Day' fiasco. Plus: Recipe makers push back against AI slop; Satya Nadella positions Microsoft as a pro-human AI; Bed Bath & Beyond hunts for oldest coupon.
"AI-first, humans-second" - why over-claiming on AI sets a communications trap
By Jonathan Pollinger
Media First (UK) - June 24, 2026
There is nothing wrong with a leader saying AI will change the way that their organisation works. It will. But there is a big difference between setting out a thoughtful AI strategy and making a bold public declaration that makes your people sound like the problem. That is the trap Duolingo fell into.
Headliners: Burson's Jonty Summers
By Maja Pawinska Sims
PRovoke Media - June 19, 2026
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Jonty Summers, former MD of Hanover Middle East and now head of corporate affairs at Burson MENAT.
DBC/4A Study Looks at AI's Effect on Entry-Level Hiring, Roles
By John O'Dwyer
O'Dwyer's - June 24, 2026
Research by DBC and the 4As shows that by replacing entry-level positions with AI, ad agencies are inadvertently eroding the apprenticeship model that historically has served them well.
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All reports made with the help of Report Mule.