Good day! Check out Wednesday's Daily PR Brief - June 25, 2025
Why operational efficiency is a good PR strategy; Steps for a values-driven response framework; Why images with press releases are crucial; more!
Read some of today's best PR and Comms industry news clips:
Brand reputation starts in the warehouse: Why operational efficiency is a good PR strategy (Agility PR Solutions - June 25, 2025)
How PR Can Tackle Disinformation (Meltwater - June 24, 2025)
Things I wish I knew when starting in PR (PRmoment (UK) - June 18, 2025)
5 steps for a values-driven response framework (PR Daily - June 24, 2025)
Q&A: AI, Disinformation and Brand Perception with Cyabra (PRNEWS - June 23, 2025) [VIDEO]
Thomas Martin of the College of Charleston to Receive 2025 IPR Lifetime Achievement Award (Institute for Public Relations - June 1, 2025)
Fluff, waffle, fail – why bad messaging always gets found out (Wildfire PR - May 16, 2025)
How remote work is evolving with HireMyMom's Lesley Pyle | On Top of PR (Axia Public Relations - June 25, 2025) [PODCAST]
Why Your First Year in PR Will Break You Before It Builds You (CommPRO - June 24, 2025)
Jess Aptman on Building Trust and Staying Curious (Mixing Board - June 24, 2025)
An integrated evaluation framework for internal communication (PR Academy (UK) - June 22, 2025)
Build the Connection and Readers Will Remember Your Message (FINN Partners - June 23, 2025)
Why Including Images with Press Releases is Crucial (Furia Rubel Communications - June 11, 2025)
Summary Section:
Brand reputation starts in the warehouse: Why operational efficiency is a good PR strategy
By Alanna Melton
Agility PR Solutions - June 25, 2025
Many brands don’t realize they have a PR problem until it’s too late. They spend months perfecting their story—hiring PR firms, lining up social content, scripting launch day down to the minute. But then something unravels in the background: the product doesn’t arrive. Orders are delayed. Stock is missing. And the campaign that should’ve generated Brand PR problems are often not because of marketing failures—the issues may be operational ones.
How PR Can Tackle Disinformation
By Antony Cousins
Meltwater - June 24, 2025
Recently I had the opportunity to join a panel discussion hosted by Fourth Day PR at London's iconic Somerset House, to talk about the rising challenge of misinformation and disinformation for PR professionals. Misinformation and disinformation are a spiraling problem for brands, but here's how PR can help fight back
Things I wish I knew when starting in PR
By Elizabeth Howlett
PRmoment (UK) - June 18, 2025
Taking the first steps on the PR career rung can be daunting, but are there any pearls of wisdom to be had from early careers? PRmoment asked junior PR practitioners what things they wished they knew before starting their first PR job.
5 steps for a values-driven response framework
By Ken Kerrigan
PR Daily - June 24, 2025
“It is patently unlawful, and we intend to challenge it.” With those words, issued in a brief statement to the media, the law firm Perkins Coie decided to literally “bet the firm” while defending its values and ability to operate.
Q&A: AI, Disinformation and Brand Perception with Cyabra [VIDEO]
By Nicole Schuman
PRNEWS - June 23, 2025
David Bar-Aharon, Global Director, Private Sector at Cyabra, conducted an informative Q&A session following his session on "AI and Reputation: Brand Perception, Disinformation and Deepfakes." Questions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, amongst others.
Thomas Martin of the College of Charleston to Receive 2025 IPR Lifetime Achievement Award
Institute for Public Relations - June 1, 2025
The Institute for Public Relations (IPR) is proud to announce Thomas Martin, Executive-in-Residence at the Department of Communication at the College of Charleston, as the winner of the 2025 IPR Lifetime Achievement Award. The award will be presented at the 63rd Annual IPR Distinguished Lecture & Awards Gala on Dec. 3, 2025, at The Lighthouse at Chelsea Piers in New York City.
Fluff, waffle, fail – why bad messaging always gets found out
By Tim Richardson
Wildfire PR - May 16, 2025
When it comes to media training, almost all the focus is on getting spokespeople prepped and ready to face whatever questions and brickbats may be lobbed at them. Quite right too! After all, they're the ones going out to face the media. So it's only right that spokespeople are properly trained so that they know what to expect and how to handle themselves.
How remote work is evolving with HireMyMom's Lesley Pyle | On Top of PR [PODCAST]
Axia Public Relations - June 25, 2025
In this episode, HireMyMom's Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforce.
Why Your First Year in PR Will Break You Before It Builds You
By TJ Criares
CommPRO - June 24, 2025
A recent grad turned PR pro reflects on the real-world lessons that transformed early uncertainty into career confidence at Hot Paper Lantern.
Jess Aptman on Building Trust and Staying Curious
Mixing Board - June 24, 2025
IJess is the Chief Communications Officer at Zocdoc, where she's been for 13 years. In this Studio Session, Jess and Mixing Board Founder Sean Garrett talk about why the different functions of communications are more effective when they work together, why you shouldn't manufacture spokespeople from scratch, why we should normalize googling when you don't have the answer, and why there is rarely just one right answer – instead a series of choices and tradeoffs.
An integrated evaluation framework for internal communication
By Kevin Ruck
PR Academy (UK) - June 22, 2025
Internal communication planning has come a long way in the past decade and it is now very well established with 89 per cent of practitioners reporting that they have a plan in place in their organisation. However, 50 per cent state that measurement is a “challenge”.
Build the Connection and Readers Will Remember Your Message
By Christopher Nial
FINN Partners - June 23, 2025
Readers no longer seek mere information; they seek meaning and authenticity from their content. What differentiates successful content from the vast ocean of available information is not merely accuracy or breadth, but the personal connection between the writer and the reader.
Why Including Images with Press Releases is Crucial
Furia Rubel Communications - June 11, 2025
Most of our clients expect that our team will be developing press releases to publish and story ideas to pitch to journalists. What they don't always anticipate, though, is an important part of that process: obtaining an image to illustrate the story we are pitching.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.