Hello! Take a look at today's Daily PR Brief! - July 2, 2025
Dum-Dums doubles down; Launch of Barcelona Principles 4.0; Radical compassion as a catalyst for innovation; and more!
Read some of today's best PR and Comms industry news clips:
Dum-Dums Doubles Down on Use of Artificial Dyes (PRNEWS - July 1, 2025)
Launch of Barcelona Principles 4.0 for measurement and evaluation (PR Academy (UK) - June 25, 2025)
NSPRA President Heidi Vega on courageous leadership in times of crisis (Ragan Communications - July 2, 2025)
How the PESO Model Helps You Work Smarter, Not Harder (Spin Sucks - July 1, 2025)
An in-house perspective: Rebecca Cradick, vice president, Global Communications at Armis on the PRmoment Podcast (PRmoment (UK) - July 1, 2025) [PODCAST]
4 essential features to look for in media outreach tools (Agility PR Solutions - July 2, 2025)
Should You Always Update the Link in the Bio on Each of Your Instagram Posts? (Axia Public Relations - July 2, 2025)
Social media updates and new features to know this week (PR Daily - July 1, 2025)
The 2025 Midyear Media Stat Pack (PR@ctical - July 1, 2025)
Podcast: Radical Compassion as a Catalyst for Innovation (PRovoke - June 30, 2025)
PR with an ADHD brain: Why variety helps me thrive (Influence (UK) - June 30, 2025)
Co-creating narratives: How India's PR playbook is being reinvented by creator-led storytelling (Adgully (India) - July 2, 2025)
Summary Section:
Dum-Dums Doubles Down on Use of Artificial Dyes
By Hinda Mitchell, President of Inspire PR Group
PRNEWS - July 1, 2025
12 million suckers can't be wrong… or can they? Spangler Candy Company, parent company and maker of beloved lollipops Dum-Dums, in May doubled down on its use of artificial dyes in the colorful, flavorful confections.
Launch of Barcelona Principles 4.0 for measurement and evaluation
By Thomas Stoeckle
PR Academy (UK) - June 25, 2025
At the recent annual gathering in Vienna of the good and great of the measurement and evaluation of communication world, the Association for Measurement and Evaluation of Communication (AMEC) International Summit saw the launch of the Barcelona Principles 4.0. The Principles are seven core concepts of common sensical good practice in data-led communication planning, analysis, measurement and evaluation.
NSPRA President Heidi Vega on courageous leadership in times of crisis
By Isis Simpson-Mersha
Ragan Communications - July 2, 2025
Heidi Vega, director of communications at the Arizona School Boards Association and president of the National School Public Relations Association, supports school board members, superintendents and 223 districts across the state. She shares how empathy and a "fail forward" mindset help her guide teams through their hardest days.
How the PESO Model Helps You Work Smarter, Not Harder
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 1, 2025
Discover how the PESO Model helps you work smarter, not harder, by turning scattered tactics into a system that builds trust, momentum, and measurable results.
An in-house perspective: Rebecca Cradick, vice president, Global Communications at Armis on the PRmoment Podcast [PODCAST]
By Ben Smith
PRmoment (UK) - July 1, 2025
On this week’s show we chat to Rebecca Cradick who is vice president, Global Communications at Armis and leads a sizable in-house team alongside multiple agency teams. Rebecca gives us an in-house perspective in the state comms as we reach the half way point of 2025.
4 essential features to look for in media outreach tools
By Divashree
Agility PR Solutions - July 2, 2025
Media outreach builds brand visibility through strategic connections with journalists and influencers. In 2025, PR tools streamline this process, saving time and boosting results. Here we look at the essential features to look for in media outreach tools, and practical tips for optimizing outreach campaigns.
Should You Always Update the Link in the Bio on Each of Your Instagram Posts?
Axia Public Relations - July 2, 2025
Think about how often you update the link in your bio. Is it something you do regularly, or is it just an afterthought whenever something significant comes up? With more tools available to handle this more effectively, the question becomes: is it necessary to update it with each new post? Let's explore the importance of this link and how to manage it for better engagement.
Social media updates and new features to know this week
By Courtney Blackann
PR Daily - July 1, 2025
Happy July, PR pros and comms teams! Before you head out for the holiday, check out some updates to your favorite social platforms, including the use of more AI-powered tools to guide you on your quest for improved engagement and better content. Here's what you need to know this week.
The 2025 Midyear Media Stat Pack
By Sarah Evans
PR@ctical - July 1, 2025
if you're still building comms plans on last year's media model, you're behind. because here's what 2025 is telling us—loud and clear: visibility is shifting, platforms are fragmenting, and the old media math doesn't add up. here are 11 stats that prove just how fast the comms game is changing and what you need to do next.
Podcast: Radical Compassion as a Catalyst for Innovation
By Diana Marszalek
PRovoke - June 30, 2025
In this episode of the PRovoke Media podcast, Adam Pawluk, head of Labs at JPA Health, breaks down the concept of “radical compassion” and its increasing importance in organizational leadership. Pawluk explains why empathetic leaders are better positioned to cultivate psychological safety — a key ingredient for creativity, risk-taking, and sustained innovation.
PR with an ADHD brain: Why variety helps me thrive
By Kat Trinder
Influence (UK) - June 30, 2025
A Chartered PR professional explains how the blend of purpose, pressure and unpredictability in communications is a sweet spot when it comes to her neurodivergence.
Co-creating narratives: How India's PR playbook is being reinvented by creator-led storytelling
By Abha Garyali Peer
Adgully (India) - July 2, 2025
Gone are the days of being rooted in press releases and media briefings, Public Relations is now rapidly adapting to a world where digital creators can shape brand narratives faster than any newsroom. PR today is about building narratives in collaboration with content creators who hold sway over millions of followers on platforms like Instagram, YouTube, and Snapchat.
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All reports made with the help of Report Mule.