Hello! Peruse your Wednesday Daily PR Brief - July 9, 2025
How TSA is communicating a major screening change; Succession planning has a comms problem; How DEI efforts are perceived in the workplace; more!
Read some of today's best PR and Comms industry news clips:
The Scoop: How TSA is communicating major screening change (PR Daily - July 9, 2025)
How Are DEI Efforts Perceived in the Workplace? (Institute for Public Relations - July 8, 2025)
Why the PESO Model Still Wins in the Age of Zero Click and Zero Share (Spin Sucks - July 8, 2025)
Stunt Watch: Aldi's Gallagher gag, Ronnie Pickering's sushi rant and Superman floats (PRmoment (UK) - July 3, 2025)
The Art and Science of Content Marketing (Amendola Communications - July 9, 2025)
In an era of distrust, your executives are your brand's most powerful asset—here's how to tap their creative voices (Agility PR Solutions - July 9, 2025)
The dirty truth about 'guaranteed media coverage' | On Top of PR (Axia Public Relations - July 8, 2025) [PODCAST]
PRSA leader trains next generation of students for campaigns with writing, data and social media (EIN Presswire - July 8, 2025)
Succession Planning Has A Comms Problem (PRovoke Media - July 8, 2025)
Google updates manager training with role-playing and chatbots (Ragan Communications - July 9, 2025)
Inside the Media Mind of Bradley Chambers, 9To5Mac (w2comm - July 8, 2025) [PODCAST]
Journalists from the Guardian and VentureBeat answer your FAQs on pitching preferences, follow ups and pet peeves (Muck Rack - July 9, 2025)
Summary Section:
The Scoop: How TSA is communicating major screening change
By Courtney Blackann
PR Daily - July 9, 2025
The Transportation Security Administration announced it would no longer require passengers to remove their shoes while going through security checkpoints.Plus: X CEO resigns; Pfizer announces departure of longtime comms pro.
How Are DEI Efforts Perceived in the Workplace?
Institute for Public Relations - July 8, 2025
Catalyst and the Meltzer Center for Diversity, Inclusion, and Belonging at NYU School of Law surveyed 2,500 United States employees in medium and large organizations (organizations with over 500 employees) from Jan. 20 – Feb. 11, 2025, to analyze how organizations were navigating public opinion toward diversity, equity, and inclusion (DEI) programs.
Why the PESO Model Still Wins in the Age of Zero Click and Zero Share
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 8, 2025
Discover why clicks and shares are disappearing—and how to adapt your PESO Model for a zero-click, zero-share world to build lasting trust and traction.
Stunt Watch: Aldi's Gallagher gag, Ronnie Pickering's sushi rant and Superman floats
By Lee Sanders, Associate Director at Frank
PRmoment (UK) - July 3, 2025
Aldi’s Gallagher gag, Ronnie Pickering's sushi rant, Evita gives the people what they want, Superman floats and more.
The Art and Science of Content Marketing
By Mardi Larson
Amendola Communications - July 9, 2025
Content marketing is an art and science with strategic distribution and integration across multiple communication channels and touchpoints.
In an era of distrust, your executives are your brand's most powerful asset—here's how to tap their creative voices
By Danielle Ruckert
Agility PR Solutions - July 9, 2025
Public trust in institutions is at a historic low—only 28% of people express confidence in them, according to a recent Gallup poll. Brands can no longer rely on corporate messaging alone to influence audiences or drive action. They need real people.
The dirty truth about 'guaranteed media coverage' | On Top of PR [PODCAST]
Axia Public Relations - July 8, 2025
In this solocast episode, On Top of PR host Jason Mudd discusses why "guaranteed media" isn't earned, and how deceptive firms use fake credibility and vanity metrics to lure clients.
PRSA leader trains next generation of students for campaigns with writing, data and social media
By Issac Morgan
EIN Presswire - July 8, 2025
Who knew social media and data analytics are key parts of an effective communications campaign? That's something Professor Joe Stabb teaches his students at the University of Tennessee's Tombras School of Advertising and Public Relations in Knoxville.
Succession Planning Has A Comms Problem
By Diana Marszalek
PRovoke Media - July 8, 2025
With CEO turnover on the rise, communications remains a commonly overlooked part of succession planning, even as its role in maintaining trust and continuity grows more critical.
Google updates manager training with role-playing and chatbots
By Sean Devlin
Ragan Communications - July 9, 2025
Open and transparent communication between a manager and their reports is key to any high-functioning team. Managers can help translate edicts and policies from the top of the organization and are positioned to have a great deal of influence on their team's perception of the company.
Inside the Media Mind of Bradley Chambers, 9To5Mac [PODCAST]
By Jessica Foreman
w2comm - July 8, 2025
On this episode of Inside the Media Minds, co-hosts Christine Blake and Madison Farabaugh are joined by Bradley Chambers, author and podcast host for 9To5Mac. Today, he shares his journey with podcasting from the industry's infancy, his tips for PR professionals and companies looking to pitch their news, writing in the age of AI, and so much more!
Journalists from the Guardian and VentureBeat answer your FAQs on pitching preferences, follow ups and pet peeves
By Kristen Dunleavy
Muck Rack - July 9, 2025
Journalists Emilia David from VentureBeat and Michael Sainato from The Guardian answer PR pros' burning questions about the state of journalism in 2025.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.