Your Wednesday Daily PR Brief has arrived! - July 15, 2026
J.M. Smucker Company kept its core values alive by refining them; Why pay-for-results PR deals often backfire; Highest-paid CEOs in PR and communications; and more!
Read some of today's best PR and Comms industry news clips:
AI is Seemingly Everywhere But How Far Does PR Need to Adopt It? (O'Dwyer's - July 15, 2026)
The J.M. Smucker Company kept its core values alive by refining them (Ragan Communications - July 14, 2026)
The Highest-Paid CEOs in PR and Communications: What Wren, Sadoun, Penn, Rose and Bolloré Make (Everything-PR - July 14, 2026)
Journalists Are Facing Federal Subpoenas. Why PR Pros Have More at Stake Than They Think (PRNEWS - July 14, 2026)
AI in PR: The world's #1 protein brand just lost the query that matters most (Agility PR Solutions - July 15, 2026)
Why pay-for-results PR deals often backfire (Axia Public Relations - July 15, 2026)
4 lessons from Oatly on building content that powers campaigns (PR Daily - July 15, 2026)
The One-Funnel Era Is Here. PR, SEO, and Sales Now Share a Single Pipeline, and It Runs Through AI. (PR@ctical - July 13, 2026)
"Mothers of Courage" Campaign Takes Top Honors in South Asia SABREs (PRovoke Media - July 14, 2026)
Inside the Media Mind of Sasha Ingber, SpyCast (W2 Communications - July 14, 2026) [PODCAST]
Is AI visibility giving marcom déjà vu? It should. Here's why. (Sword and the Script - July 14, 2026)
'In PR seek roles where the work feels bigger than yourself' (Influence (UK) - July 10, 2026)
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Summary Section:
AI is Seemingly Everywhere But How Far Does PR Need to Adopt It?
By Andrew Blum, Principal of AJB Communications
O'Dwyer's - July 15, 2026
There is still reason to be skeptical of AI, and its overall use and accuracy.
The J.M. Smucker Company kept its core values alive by refining them
By Paul Hiebert
Ragan Communications - July 14, 2026
Company values should guide decisions and shape culture. If they're too general or employees don't know how to apply them, however, they're unlikely to have much influence. This is what The J. M. Smucker Company, the maker of Smucker's fruit spreads, Jif peanut butter and Folgers coffee, had in mind when it updated its core principles a few years back.
The Highest-Paid CEOs in PR and Communications: What Wren, Sadoun, Penn, Rose and Bolloré Make
Everything-PR - July 14, 2026
The highest-paid CEOs in PR and communications are the seven executives who run the publicly listed advertising and communications holding companies that control most of the world's PR, advertising and media capacity.
Journalists Are Facing Federal Subpoenas. Why PR Pros Have More at Stake Than They Think
By Brian Hart
PRNEWS - July 14, 2026
Over the weekend, press freedom organizations lined up to condemn the Justice Department's journalist subpoenas of four New York Times reporters, delivered in some cases by federal agents at the reporters' homes. Jodie Ginsberg, CEO of the Committee to Protect Journalists, called it an extraordinary escalation.
AI in PR: The world's #1 protein brand just lost the query that matters most
By Ronn Torossian, Founder & Chairman of 5W AI Communications
Agility PR Solutions - July 15, 2026
The world's #1 protein brand just lost the query that matters most.
Why pay-for-results PR deals often backfire
By Janet Della-Denunzio
Axia Public Relations - July 15, 2026
Pay-for-results sounds fair, but it can push your PR agency toward the wrong priorities. Here's what smarter, output-aligned compensation looks like.
4 lessons from Oatly on building content that powers campaigns
By Courtney Blackann
PR Daily - July 15, 2026
Oatly's latest look book is filled with colorful photography, trend stories and recipes for drinks inspired by flavors from around the world. Inside, readers can find beverage forecasts and high-end designs.
The One-Funnel Era Is Here. PR, SEO, and Sales Now Share a Single Pipeline, and It Runs Through AI.
By Sarah Evans
PR@ctical - July 13, 2026
Every era gets named after it's over. I'd rather name this one while we can still do something about it, so here's my entry: the One-Funnel Era.
"Mothers of Courage" Campaign Takes Top Honors in South Asia SABREs
PRovoke Media - July 14, 2026
"Mothers of Courage," a campaign from Indian nonprofit Mantra Social Services in partnership with Butterflyeffect Media, took home top honors at the South Asia SABRE Awards ceremony, winning the Platinum SABRE Award for the best work in this year's competition.
Inside the Media Mind of Sasha Ingber, SpyCast [PODCAST]
By Maithri Indraghanty
W2 Communications - July 14, 2026
SpyCast Host Sasha Ingber joins Inside the Media Minds to discuss AI's impact on espionage, the importance of human connection, storytelling from the frontlines and more.
Is AI visibility giving marcom déjà vu? It should. Here's why.
By Frank Strong, MA, MBA
Sword and the Script - July 14, 2026
Many of the studies and surveys about AI and marketing or comms are giving me déjà vu: I've seen this story before.
'In PR seek roles where the work feels bigger than yourself'
Influence (UK) - July 10, 2026
In this CIPR member spotlight, Brooklyn-based Babar Khan Javed of financial communications consultancy The Aberrant tell us about his working helping pre-IPO clients.
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