Hot topics in your Daily PR Brief, Wednesday edition! - July 16, 2025
How PR made the world believe eating carrots improves vision; Diddy's verdict and the road to reputation rehab in 2025; Do's and don'ts of using humor; and more!
Read some of today's best PR and Comms industry news clips:
How PR made the world believe eating carrots improves vision (Axia Public Relations - July 16, 2025)
Google’s New 'AI Mode' Is Live—Here’s What It Means For PR (Forbes - July 16, 2025)
When Screenshots Outrun Headlines: Why Influence Moved Beyond the Newsroom (O'Dwyer's - July 15, 2025)
The new PR playbook for an AI-driven media landscape (PR Daily - July 14, 2025)
Diddy's Verdict and the Road to Reputation Rehab in 2025 (PRNEWS - July 15, 2025)
How Internal Communications Can Drive DEI Change (Institute for Public Relations - July 15, 2025)
The dos and don'ts of using humor in PR campaigns (Agility PR Solutions - July 16, 2025)
Marketers, Meet the New Internet Business Model (CoCreations - July 15, 2025)
Omnicom PR Agencies Down 9.3% In Q2 Amid Economic Instability (PRovoke Media - July 15, 2025)
Tips for steady employee comms amid change (Ragan Communications - July 16, 2025)
The Real Reason You're Not Getting Featured in Forbes (And How to Fix It) (Otter PR - July 16, 2025)
Digital PR Done Poorly — When the Megaphone Backfires (Everything PR News - July 16, 2025)
Summary Section:
How PR made the world believe eating carrots improves vision
Axia Public Relations - July 16, 2025
Discover how a WWII PR campaign made us think eating carrots improves vision and the role of media in spreading the myth. Learn the truth and its lessons.
Google’s New 'AI Mode' Is Live—Here’s What It Means For PR
By Nancy Marshall, The PR Maven
Forbes - July 16, 2025
Using Google, you may have noticed a new feature: AI Mode. Right next to the usual options like “News” or “Images,” AI Mode is a new way to search that uses artificial intelligence to provide more in-depth, conversational answers to questions.
When Screenshots Outrun Headlines: Why Influence Moved Beyond the Newsroom
By Richard Torrenzano
O'Dwyer's - July 15, 2025
It wasn't just the rise of misinformation and half-truths that dismantled media's old advantage. It was the rise of tech-savvy audiences – millions who didn't wait for the headlines but went straight to the data and decided what mattered most to them.
The new PR playbook for an AI-driven media landscape
By Matt McLoughlin
PR Daily - July 14, 2025
As the Wall Street Journal recently reported, news outlets like the Washington Post and Business Insider have seen traffic decline by half in just three years. Thanks to Google's new AI Mode, it will only continue to crater.
Diddy's Verdict and the Road to Reputation Rehab in 2025
By Seth Horowitz
PRNEWS - July 15, 2025
As seen time and again, a reputation marred by wrongdoing does not always ruin one's career. Will Diddy be able to make a comeback following his verdict?
How Internal Communications Can Drive DEI Change
By Dr. Yeunjae Lee & Colleagues
Institute for Public Relations - July 15, 2025
Dr. Yeunjae Lee and colleagues surveyed 401 full-time U.S. employees in January 2023 to explore how employee actions contributed to organizational diversity, equity, and inclusion (DEI).
The dos and don'ts of using humor in PR campaigns
By Catherine Schwartz
Agility PR Solutions - July 16, 2025
We’ve previously shared how consumers are likelier to recall humorous ads and how 85% of American consumers agree that it’s time for the fun to return to brand marketing campaigns. The same tends to be true for PR.
Marketers, Meet the New Internet Business Model
By Paul Kontonis
CoCreations - July 15, 2025
Cloudflare just redefined content access for AI, setting the stage for a new internet economy that marketers and communicators must quickly adapt to.
Omnicom PR Agencies Down 9.3% In Q2 Amid Economic Instability
By Diana Marszalek
PRovoke Media - July 15, 2025
Omnicom PR revenue plunged 9.3% in the second quarter of 2025, the second consecutive quarterly drop in a year marked by economic and political uncertainty.
Tips for steady employee comms amid change
By Sean Devlin
Ragan Communications - July 16, 2025
Employees look to their employers as a source of trust and stability — especially when the winds of change blow. Internal comms pros are uniquely positioned to leverage that trust into communications that can serve as a source of calm for employees even when uncertainty may loom.
The Real Reason You're Not Getting Featured in Forbes (And How to Fix It)
By Scott Bartnick
Otter PR - July 16, 2025
Landing your name in Forbes magazine feels like a finish-line moment — instant credibility, fresh backlinks, and a spike in inbound calls. Yet most entrepreneurs, founders, and PR agencies treat the mission like a lottery ticket: send enough emails and hope a Forbes reporter bites.
Digital PR Done Poorly — When the Megaphone Backfires
Everything PR News - July 16, 2025
By now, the term "digital PR" has lost its novelty. It's no longer the fresh tactic that separated agile startups from sluggish legacy brands. It's the baseline — the cost of entry for communicating in a digital-first economy. Yet despite the tools, analytics, and strategies available, a staggering number of organizations still get it wrong. Horribly wrong.
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All reports made with the help of Report Mule.