Hello! Check out your Wednesday Daily PR Brief - July 23, 2025
Volkswagen's emissions scandal, a case study in litigation PR; Best practices for internal newsletters; Reshape of the YouTube playbook for communicators; more!
Read some of today's best PR and Comms industry news clips:
Volkswagen's emissions scandal: A case study in litigation PR and reputation management (Agility PR Solutions - July 23, 2025)
4 quick tips to nail tone in writing (PR Daily - July 22, 2025)
Who We Work With Matters: Exploring Coworker Communication (Institute for Public Relations - July 22, 2025)
Content Marketing with Purpose: It Takes Some Discipline (Amendola Communications - July 23, 2025)
How to speak with clarity and authority during a crisis (Axia Public Relations - July 23, 2025)
Shortform Surge and Longform Loyalty Reshape YouTube Playbook for Communicators (CommPRO - July 22, 2025)
What It Takes to Run Brand TikToks as a PR Student (EIN Presswire - July 22, 2025)
Salt in the wound – When storytelling crosses a line (Firefly - July 21, 2025)
IPG PR Group Up 2.3% In Q2 (PRovoke Media - July 22, 2025)
4 best practices for internal newsletters (Ragan Communications - July 23, 2025)
How can comms and PR pros better navigate the changing media landscape? (Media First (UK) - July 23, 2025)
Who's Afraid of the Big, Bad CMO? How Comms Pros Can Bridge the Marketing Gap (w2comm - July 23, 2025)
Summary Section:
Volkswagen's emissions scandal: A case study in litigation PR and reputation management
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - July 23, 2025
In 2015, Volkswagen, one of the world’s largest automobile manufacturers, found itself embroiled in a scandal that would forever alter the company’s reputation and impact the automotive industry. Here’s how the brand’s response helped manage the crisis, attempt to salvage its reputation, and begin the long road to recovery.
4 quick tips to nail tone in writing
By Courtney Blackann
PR Daily - July 22, 2025
The significance of tone in writing has never been more critical. As communicators navigate the complexities of sharing messages across multiple platforms, understanding the nuances of tone can make all the difference in engaging your audience.
Who We Work With Matters: Exploring Coworker Communication
By Dr. Laura Lemon
Institute for Public Relations - July 22, 2025
The following blog explores coworker relationships and communication and how these might impact employee engagement. To date, scant research exists in exploring these important connections, which is interesting since people often stay at their jobs because of the people that they work with, and not so much the organization.
Content Marketing with Purpose: It Takes Some Discipline
By Mardi Larson
Amendola Communications - July 23, 2025
In today's fast-moving digital world, content marketing takes some discipline. You can't rely on great content alone — it demands structure, consistency, and a results-driven mindset. Below are some proven best practices that can help advance your overall content marketing program from good to great.
How to speak with clarity and authority during a crisis
Axia Public Relations - July 23, 2025
Use these tips to guide stakeholders, employees, and the public through the storm with clear, confident, and consistent messaging.
Shortform Surge and Longform Loyalty Reshape YouTube Playbook for Communicators
CommPRO - July 22, 2025
Tubular Labs' June 2025 social video data reveals how YouTube success is now defined by strategic extremes, with lessons communicators cannot afford to ignore.
What It Takes to Run Brand TikToks as a PR Student
By Kiley Fenn
EIN Presswire - July 22, 2025
When I wanted to become a public relations professional, I didn't think I would be studying trending sounds and videos for hours, but here I am. As a PR student managing a brand's TikTok, I've learned that staying on top of trends, tone and timing is just as important as anything taught in class.
Salt in the wound – When storytelling crosses a line
By Matthew Healey
Firefly - July 21, 2025
In a time when readers seek authenticity, especially in personal or high-stakes narratives, embellishment becomes a double-edged sword. Storytelling, by its very nature, involves some degree of crafting. Selective detail, emotional emphasis, and structure help shape experiences into compelling arcs. But there's a line.
IPG PR Group Up 2.3% In Q2
By Diana Marszalek
PRovoke Media - July 22, 2025
IPG's PR and experiential agency group saw revenue rise 2.3% on an organic basis in the second quarter of 2025. An IPG spokesperson said Golin led the growth among PR agencies.
4 best practices for internal newsletters
By Sean Devlin
Ragan Communications - July 23, 2025
While newsletters can distill important information into an easy-to-consume package for audiences, they can be just as easy for readers to scroll without a second thought if they're not visually engaging or relevant. The best internal comms newsletters seamlessly marry visuals that pop, information that's relevant across functions of the organizations — and it's up to internal communicators to figure out how that balance works best for their audiences.
How can comms and PR pros better navigate the changing media landscape?
By Adam Fisher
Media First (UK) - July 23, 2025
The media landscape has transformed dramatically in recent years. Would some expert tips on how to navigate these changes help with you comms and PR work?
Who's Afraid of the Big, Bad CMO? How Comms Pros Can Bridge the Marketing Gap
By Jennifer Leggio
w2comm - July 23, 2025
The intersection of marketing and communications and even sales–which holds the end key performance indicator (KPI) of closed won deals that rules them all–is more important than ever. This blog will help communications pros and even more junior marketers get a glimpse into the biggest CMO worries, and help them bridge their talents with those pains that create benefits for all.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.