Hi! Take a look at your Wednesday Daily PR Brief - July 29, 2026
Going back to the future (in PR); Media placements Greyhound used to change the conversation around bus travel; PR strategies that survive algorithm changes; more!
Read some of today's best PR and Comms industry news clips:
Going Back To The Future: Everything Old (In PR) Is New Again (Forbes - July 29, 2026)
Shift your PR strategy for the changed media landscape (Fast Company - July 29, 2026)
Everyone's Obsessed With AI Search. Smart Companies Are Starting With PR Instead (Inc. Magazine - July 29, 2026)
5 types of media placements Greyhound used to change the conversation around bus travel (PR Daily - July 29, 2026)
Explainer: What is a Leak? (PRNEWS - July 28, 2026)
Is Passion at Work a Leadership Imperative? (Institute for Public Relations - July 28, 2026)
How PR Professionals Can Connect with Journalists (Cision - July 28, 2026)
7 PR strategies that survive algorithm changes (Agility PR Solutions - July 28, 2026)
Trade media as the fastest path to national coverage (Axia Public Relations - July 29, 2026)
How Merck uses message maps to strengthen leadership videos (Ragan Communications - July 29, 2026)
Omnicom Reports $679.1M In Q2 PR Revenue (PRovoke Media - July 28, 2026)
PR pros from DHL, ESPN and Lenovo break down Muck Rack’s State of PR 2026 (Muck Rack - July 29, 2026)
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Summary Section:
Going Back To The Future: Everything Old (In PR) Is New Again
By Kristi Piehl, Founder + CEO of Media Minefield
Forbes - July 29, 2026
The work we've always done—building credibility, creating meaningful connections and shaping public perception—is now directly influencing how brands appear in AI-powered search results. In a world where AI is changing how people discover and trust information, PR has never been more important.
Shift your PR strategy for the changed media landscape
By Lizzy Harris
Fast Company - July 29, 2026
The playbook has fundamentally changed. But most PR agencies? They're still running the same routes that worked ten years ago. Here's the compounded strategy that replaces the old playbook.
Everyone's Obsessed With AI Search. Smart Companies Are Starting With PR Instead
By Michael Kaye
Inc. Magazine - July 29, 2026
Companies are pouring resources into learning how to optimize for ChatGPT, Claude, Gemini, and Perplexity, among others, and many of those organizations have assigned the work to digital marketing teams. That makes sense, but only up to a point.
5 types of media placements Greyhound used to change the conversation around bus travel
By Paul Hiebert
PR Daily - July 29, 2026
When Karina Frayter joined Greyhound in June 2024, the company's communications function wasn't in a great place. How the comms team went from reactive to proactive.
Explainer: What is a Leak?
By Nicole Schuman
PRNEWS - July 28, 2026
Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a "leak."
Is Passion at Work a Leadership Imperative?
By Rita Men, Professor and Director of Internal Communication Research Hub at the University of Florida
Institute for Public Relations - July 28, 2026
As organizations grapple with quiet quitting, hybrid work, AI disruption, and shifting employee expectations, the question is no longer whether passion matters. The real question is: How can organizations cultivate passion in a healthy, meaningful, and sustainable way? To explore this question, my team at the Internal Communication Research Hub (including Drs. Renee Mitson, Sunny Qin, and April Yue) conducted a series of studies on workplace passion.
How PR Professionals Can Connect with Journalists
By Bianca Parvu
Cision - July 28, 2026
Cision's 2026 State of the Media Report reveals how PR pros can build better partnerships with journalists, before and after pitching.
7 PR strategies that survive algorithm changes
By Lucy-Jayne Love
Agility PR Solutions - July 28, 2026
While algorithms will continue to evolve, trust, authority, and consistency remain qualities that neither search engines nor social platforms can replace, making them the foundation of resilient public relations.
Trade media as the fastest path to national coverage
By Lindsey Chastain
Axia Public Relations - July 29, 2026
Big headlines don't always start big. Often, a national story traces back to a small, credible mention in a trade outlet that covers the industry every day.
How Merck uses message maps to strengthen leadership videos
By Sean Devlin
Ragan Communications - July 29, 2026
Employees decide in seconds whether watching a video with their leaders is worth their time. After they hit play, they'll want to quickly hear how the message affects them and if any part of it helps them understand the larger business more. Craig Thomason, director of global employee and executive communications at Merck, thinks that communicators can improve those odds by giving leaders a clear path through the message while also giving them the freedom to sound like themselves.
Omnicom Reports $679.1M In Q2 PR Revenue
By Diana Marszalek
PRovoke Media - July 28, 2026
PR accounted for 11.3% of Omnicom's core operations revenue in the company's second full quarter following the completion of its merger with IPG.
PR pros from DHL, ESPN and Lenovo break down Muck Rack’s State of PR 2026
By Kristen Dunleavy
Muck Rack - July 29, 2026
Muck Rack’s VP of Communications Linda Zebian hosted a live panel discussion with: Glennah Ivey-Walker, VP of Communications, DHL; Kevin Ota, Senior Director of Communications, ESPN; and Michelle Badrian, Senior External Communications Manager, Lenovo. Keep reading for four major highlights from the webinar.
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All reports made with the help of Report Mule.