Your Wednesday Daily PR Brief has arrived! - July 30, 2025
How PR pros can stay agile during industry disruptions and crises; How PR navigates cancel culture in a Gen Z world; The new discoverability crisis; more!
Read some of today's best PR and Comms industry news clips:
How PR pros can stay agile during industry disruptions and crises (Agility PR Solutions - July 30, 2025)
AI in Journalism Offers Hints on How AI Will Play Out in Communications (Ishmael's Corner - The Hoffman Agency - July 30, 2025)
How Hilton's Emily Amesquita crafts leadership comms that employees actually engage with (Ragan Communications - July 30, 2025)
Barcelona Principles 4.0: Reinventing PR Measurement for a New Era (PRNEWS - July 29, 2025)
How Can Brands Improve Consumer Trust? (Institute for Public Relations - July 9, 2025)
Invisible Brands: The New Discoverability Crisis (Spin Sucks - July 29, 2025)
PRCA Names Kirsty Leighton As New Chair (PRovoke Media - July 29, 2025)
The 3 pillars of effective AI integration in communications teams (PR Daily - July 30, 2025)
From Crisis to Comeback: How PR Navigates Cancel Culture in a Gen Z World (EIN Presswire - July 30, 2025)
Winning brand influencer campaigns go beyond vanity metrics (Influence (UK) - July 25, 2025)
AI, Authenticity and the Future of PR Are Colliding Faster Than You Think (CommPRO - July 29, 2025) [PODCAST]
Social Media News: The 5 Biggest Stories of the Week (Meltwater - July 30, 2025)
Summary Section:
How PR pros can stay agile during industry disruptions and crises
By Kelly Moser
Agility PR Solutions - July 30, 2025
A single tweet. A leaked email. A glitchy checkout screen. That’s all it takes to turn a normal day into full-blown PR crisis mode. Modern public relations is ripe for disruption—and the pressure’s mounting.
AI in Journalism Offers Hints on How AI Will Play Out in Communications
By Ariana Tooker
Ishmael's Corner - The Hoffman Agency - July 30, 2025
Learn how AI might impact journalism and the communications industry, inspired by a recent story from Axios titled “The Rise of Super Journalists.”
How Hilton's Emily Amesquita crafts leadership comms that employees actually engage with
By Isis Simpson-Mersha
Ragan Communications - July 30, 2025
Emily Amesquita is a communications leader who's always been curious about the world — and how to connect with the people in it. Amesquita helps senior leaders shape messaging that connects with people and drives impact. Her career spans roles at Capital One, Marriott International and Edelman, with a focus on executive visibility, change communications and storytelling.
Barcelona Principles 4.0: Reinventing PR Measurement for a New Era
By Angela Dwyer
PRNEWS - July 29, 2025
The Barcelona Principles 4.0 mark a turning point—not just in how PR practitioners measure communications, but in how we define its value.
How Can Brands Improve Consumer Trust?
Institute for Public Relations - July 9, 2025
Edelman conducted an online survey of over 15,000 respondents across 15 countries from April 24 – May 5, 2025 to reveal how trust and cultural alignment shape consumer behavior toward brands.
Invisible Brands: The New Discoverability Crisis
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 29, 2025
AI is changing how brands get discovered, but the PESO Model can boost AI brand discoverability and keep your brand in the conversation.
PRCA Names Kirsty Leighton As New Chair
By Maja Pawinska Sims
PRovoke Media - July 29, 2025
The Public Relations and Communications Association (PRCA) has appointed Kirsty Leighton, founder and Group CEO of Milk & Honey PR, as chair of its management board. The appointment follows the recent announcement of Sarah Waddington CBE as the PRCA's new CEO, giving the organisation its first ever all-female leadership team.
The 3 pillars of effective AI integration in communications teams
By Samantha Stark, Founder and chief strategist at Phyusion
PR Daily - July 30, 2025
Working with organizations on generative AI implementation over the past year, clear patterns have emerged among those pushing the boundaries of what's possible. Here's what these leading-edge teams are doing differently as they move from experimentation to strategic deployment and transformation.
From Crisis to Comeback: How PR Navigates Cancel Culture in a Gen Z World
By A'Mya Kendrick
EIN Presswire - July 30, 2025
Social media moves fast, and Gen Z expects more from the people and companies they follow. One mistake can quickly turn into a public crisis. But does being "canceled" mean it's the end?
Winning brand influencer campaigns go beyond vanity metrics
By Sarah Jardine
Influence (UK) - July 25, 2025
Many brands still treat influencer marketing and e-commerce as separate silos but the era of live shopping campaigns on TikTok and Instagram demands integration not creative vacuums.
AI, Authenticity and the Future of PR Are Colliding Faster Than You Think [PODCAST]
CommPRO - July 29, 2025
Let’s Talk PR & More! host Sherry Goldman sat down with Fay Shapiro, co-founder and publisher of CommPRO.biz, for a revealing conversation on how public relations is evolving in real time — and what communicators must do to keep up.
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - July 30, 2025
Looking for the latest social media news? Learn about the recent social media updates and campaigns that could improve your social media strategy.
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All reports made with the help of Report Mule.