Good Wednesday! Your Daily PR Brief is here - August 6, 2025
Why speed matters in crisis communications; How to craft stories reporters want to cover; In PR, impatience is the enemy; and more!
Read some of today's best PR and Comms industry news clips:
Why Speed Matters in Crisis Communications (Spin Sucks - August 5, 2025)
AI is Creative Poison (O'Dwyer's - August 5, 2025)
How to make learning and development stick: 5 lessons from Amazon's Gary Cooper (Ragan Communications - August 5, 2025)
That Reporter Hates Me: Facing the Facts and Creating Trust with Reporters (PRNEWS - August 5, 2025)
How to Get the Best Performances on Video (Amendola Communications - August 6, 2025)
PR truism: Covering up a problem often leads to uncovering it (Agility PR Solutions - August 6, 2025)
Pitch Perfect: How to Craft Stories Reporters Want to Cover (Axia Public Relations - August 6, 2025)
In PR, Impatience Is the Enemy (CommPRO - August 5, 2025)
The original influencer: Eva Perón wrote the rules of political PR (Influence (UK) - August 1, 2025)
Recalibrate Versus Retreat: PR Drives 90%+ Influence on AI Authority (FINN Partners - August 6, 2025)
The Scoop: PR staff at Uber expressed regret, ethical concerns over assault responses (PR Daily - August 6, 2025)
The Evolving Role of Corporate PR in the Digital Age (Everything PR News - August 6, 2025)
An Interview: Chris Taylor, Cutting Room Floor (Meredith & The Media - August 4, 2025)
How The Brand Influence Equation Has Changed (Landis Communications - August 5, 2025)
Summary Section:
Why Speed Matters in Crisis Communications
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 5, 2025
Coldplay concert. A viral Kiss Cam. A silent startup. And Gwyneth Paltrow. Here's what went wrong—and what every brand needs to know about crisis communications.
AI is Creative Poison
By Jon Gingerich
O'Dwyer's - August 5, 2025
One of generative artificial intelligence's greatest existential threats is the potential impact it could have on the future of human creativity.
How to make learning and development stick: 5 lessons from Amazon's Gary Cooper
By Justin Joffe
Ragan Communications - August 5, 2025
Learning and development programs are no longer optional. They're a necessary tool for organizations to drive retention, performance and trust. The trouble is that these programs too often fall short of their potential.
That Reporter Hates Me: Facing the Facts and Creating Trust with Reporters
By Tara DiMilia
PRNEWS - August 5, 2025
Companies oftentimes view reporters who cover negative news about their company as acting with maliciousness. Executives of these companies may interpret these negative, yet factually accurate stories, as personal attacks, even while acknowledging their truth—and, at times, refuse to work with these reporters going forward.
How to Get the Best Performances on Video
By Jim Sweeney
Amendola Communications - August 6, 2025
Video is an incredibly compelling medium but it can be jarring when it’s done poorly. Follow these tips to get the best performances on video.
PR truism: Covering up a problem often leads to uncovering it
By Arthur Solomon
Agility PR Solutions - August 6, 2025
There’s an old adage that goes, “the cover-up is greater than the crime.” I don’t fully agree with it; it depends on what the crime was. But one thing that’s evident is that covering up a crime, no matter how big or small, will usually lead to extensive negative media coverage for the offender(s).
Pitch Perfect: How to Craft Stories Reporters Want to Cover
Axia Public Relations - August 6, 2025
Imagine you're sitting in a busy newsroom filled with reporters racing against deadlines. You have a story pitch in mind that you believe is newsworthy. But how do you make sure this reporter, who is juggling multiple assignments, sees the value in what you're offering? The answer lies in presenting a complete and engaging story.
In PR, Impatience Is the Enemy
By Tom Madden
CommPRO - August 5, 2025
In the haste to hit home runs as soon as they're up to bat, some PR clients are naïve, unrealistic, even dangerous, and they tend to strike out. The worst thing you can do is go prematurely to a party undressed and unprepared.
The original influencer: Eva Perón wrote the rules of political PR
By Oli Foster
Influence (UK) - August 1, 2025
Argentina's divisive first lady understood what it means to build a brand. Had she been alive today she would have thrived on TikTok and mastered the social media algorithm.
Recalibrate Versus Retreat: PR Drives 90%+ Influence on AI Authority
By Daniel Odonnell
FINN Partners - August 6, 2025
As AI search replaces traditional SEO, visibility depends on a new metric: AI authority. Learn why PR drives over 90% of this influence and how to adapt.
The Scoop: PR staff at Uber expressed regret, ethical concerns over assault responses
By Allison Carter
PR Daily - August 6, 2025
The New York Times has released a lengthy investigation into how Uber has addressed – or failed to address – assault during rideshares. Plus: A reality show approach to manufacturing; a very mayo-y wedding.
The Evolving Role of Corporate PR in the Digital Age
Everything PR News - August 6, 2025
Press releases were sent to carefully curated media lists, CEOs delivered formal speeches, and crises were managed behind closed doors, often with a time lag that allowed companies to control the narrative with some degree of comfort. But the digital age has revolutionized the field, fundamentally reshaping how companies engage with their audiences, manage their reputations, and tell their stories.
An Interview: Chris Taylor, Cutting Room Floor
By Meredith Klein
Meredith & The Media - August 4, 2025
This week, I sat down with Chris Taylor, an award-winning personal finance columnist published in Reuters, WSJ, Kiplinger’s and Fortune, and author of the Cutting Room Floor newsletter.
How The Brand Influence Equation Has Changed
Landis Communications - August 5, 2025
PRGN conducted a global research survey to better understand how brands can stay credible and connected in today's ever-shifting landscape.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.