Hello! Wednesday's Daily PR Brief has arrived - August 13, 2025
Superman just needs a good publicist; Why short-term PR fails; Five global challenges facing communications professionals; and more!
Read some of today's best PR and Comms industry news clips:
Brands Must Step Outside Of Algorithms To Reconnect With People (Forbes - August 13, 2025)
Ragan's Zenith Awards inaugural class of finalists announced (Ragan Communications - August 13, 2025)
Superman Just Needs a Good Publicist (PRNEWS - August 12, 2025)
Why Comms Pros Are the New Visibility Engineers (Spin Sucks - August 12, 2025)
In Memoriam: Rosalee Roberts, APR, Fellow PRSA (PRsay - August 13, 2025)
How to Partner with Influencers for Lifestyle Event Success (5W Public Relations - August 12, 2025)
How an AI humanizer tool helps you write better PR content in 2025 (Agility PR Solutions - August 12, 2025)
Why short-term PR fails — and why long-term PR wins every time (Axia Public Relations - August 13, 2025)
Familiar Leaders and Fresh Faces Shape July's Top US PR Agencies (CommPRO - August 11, 2025)
PR Consulting in the AI Era? Think Small with 'Earned Human Moments' (Culpwrit - August 12, 2025)
Future-Proofing the Brand: Five Global Challenges Facing Communications Professionals—And How to Turn Them Into Opportunities (FINN Partners - August 12, 2025)
Social media updates and new features to know this week (PR Daily - August 12, 2025)
Summary Section:
Brands Must Step Outside Of Algorithms To Reconnect With People
By Tim Wragg, Chief Executive Officer at Human8
Forbes - August 13, 2025
As modern marketers, advertisers and brand professionals, we cannot be opposed to new ways of working. Yet technology—for all its wonderful gifts—strips us of a unique asset that makes us indispensable: our humanness.
Ragan's Zenith Awards inaugural class of finalists announced
Ragan Communications - August 13, 2025
Communicators have never been busier — or more critical. The Zenith Awards aim to be one of the most comprehensive programs in the field, with more than 60 categories covering crisis response, AI‑powered campaigns, social‑justice storytelling, internal culture‑building, reputation management and more.
Superman Just Needs a Good Publicist
By Matthew Libassi, PR and Speakers Bureau Manager for Northwell Health
PRNEWS - August 12, 2025
Superman, an icon of hope and justice, faces a new threat in his most recent film: a PR crisis.
Why Comms Pros Are the New Visibility Engineers
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 12, 2025
Comms pros have a new title: Visibility Engineer. Gini Dietrich says your role is no longer just to tell stories—it’s to make sure AI tells them too.
In Memoriam: Rosalee Roberts, APR, Fellow PRSA
PRsay - August 13, 2025
Rosalee A. Roberts served as PRSA's president (now chair) in 1992, leading the National Task Force on the Study of Ethics, which aimed to raise awareness of ethical standards among PRSA members and the profession, and to encourage greater involvement from senior-level practitioners.
How to Partner with Influencers for Lifestyle Event Success
5W Public Relations - August 12, 2025
For event marketers looking to boost their reach and impact, understanding how to identify, partner with, and manage influencer relationships has become a fundamental skill.
How an AI humanizer tool helps you write better PR content in 2025
By Brian Flores
Agility PR Solutions - August 12, 2025
Nowadays, since more content is being written by Artificial Intelligence (AI), PR writers now struggle AI content creation tools make the writing process faster and simpler. Even though they are helpful, the content they produce often doesn’t feel personal. To solve this problem, PR professionals are now using AI humanizer tools. The main job of public relations is to create trust, share meaningful stories, & build strong relationships with the public. And in 2025, PR still has the same purpose, but there’s now something new or different
Why short-term PR fails — and why long-term PR wins every time
Axia Public Relations - August 13, 2025
Learn why project-based PR falls short and how long-term PR builds compounding credibility, trust, and market leadership.
Familiar Leaders and Fresh Faces Shape July's Top US PR Agencies
CommPRO - August 11, 2025
The July 2025 Public Relations rankings from CommPRO and CommunicationsMatch reveal a summer shake-up in the industry, with four agencies making their debut in the top 10 and two returning after notable absences.
PR Consulting in the AI Era? Think Small with 'Earned Human Moments'
By Melissa Kinch, Executive Managing Director at Ketchum
Culpwrit - August 12, 2025
I recently was introduced to a friend of a friend who does a lot of work in AI. During a robust conversation about the state of the industry, new friend asked me, "so what do you think the purpose of Communications and Marketing agencies is going to be in a few years?" This stopped me in my tracks.
Future-Proofing the Brand: Five Global Challenges Facing Communications Professionals—And How to Turn Them Into Opportunities
By Taylor Frommelt
FINN Partners - August 12, 2025
Technology is evolving faster than teams can adapt. Crises hit without warning. And yet, amid all this complexity lies an opportunity for communicators to lead—not just to defend a brand's reputation, but to build lasting connection, understanding, and trust.
Social media updates and new features to know this week
By Courtney Blackann
PR Daily - August 12, 2025
This week, app makers are zeroing in on your location and schedule with some new features that may help prioritize safety — or may be a bit Big Brother-esque, depending on your viewpoint.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.