Good Wednesday! Peruse today's Daily PR Brief - August 20, 2025
Lessons on editing from Toni Morrison; PR's dirty little secret is on the upswing; How generative AI uses earned media coverage; and more!
Read some of today's best PR and Comms industry news clips:
Lessons on editing from Toni Morrison (Ragan Communications - August 19, 2025)
Pay-to-Play: PR's Dirty Little Secret Is on the Upswing (O'Dwyer's - August 19, 2025)
Treat thought leadership like the compounding asset it is (JD Supra - August 20, 2025) [VIDEO]
PRNEWS Live: How #WearSunscreen Broke Through the Noise (PRNEWS - August 19, 2025) [VIDEO]
Why content is not king (or queen) and people are not your audiences (Institute for Public Relations - August 19, 2025)
What Makes Thought Leadership Publishable? Survey Says… (Amendola Communications - August 20, 2025)
How generative AI uses earned media coverage (fueling PR's resurgence) (Axia Public Relations - August 19, 2025) [PODCAST]
From Kiss Cam to social buzz: Leaning into PR scandals (Agility PR Solutions - August 19, 2025)
PR's Most Powerful Voices Take the Spotlight Ahead of Big Apple Awards (CommPRO - August 19, 2025)
Passport in One Hand, Phone in the Other: How Gen Z Is Changing Travel (EIN Presswire - August 19, 2025)
Leading Through Chaos (FINN Partners - August 19, 2025)
The Scoop: 'Roomies' is technically an ad. It hasn't had a single brand mention. (PR Daily - August 18, 2025)
Essential generative AI customizations PR should make to their tools (Sword and the Script - August 19, 2025)
Summary Section:
Lessons on editing from Toni Morrison
By Tom Corfman
Ragan Communications - August 19, 2025
Editing makes you a better writer, but that only partly explains the remarkable career of Toni Morrison. "Toni at Random: The Iconic Writer's Legendary Editorship," published in June, offers seven useful lessons for editors of all kinds, even managers of corporate communications teams.
Pay-to-Play: PR's Dirty Little Secret Is on the Upswing
By Andrew Blum
O'Dwyer's - August 19, 2025
PR people, book authors and book publicists, law firm marketers and others have all been bombarded by pay-to-play opportunities. An old standby of press releases about personnel and hiring moves have been met with pay-to-play offers for “People on the Move” columns.
Treat thought leadership like the compounding asset it is [VIDEO]
By Wayne Pollock, Founder of Copo Strategies and the Law Firm Editorial Service
JD Supra - August 20, 2025
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time.
PRNEWS Live: How #WearSunscreen Broke Through the Noise [VIDEO]
By Nicole Schuman
PRNEWS - August 19, 2025
Managing Editor Nicole Schuman sat down with Tesia Williams, Executive VP of Public Affairs & Communications at the Personal Care Products Council (PCPC), for an inside look at how one of the world’s largest beauty and personal care trade associations breaks through in a crowded, skeptical media environment.
Why content is not king (or queen) and people are not your audiences
By Jim Macnamara
Institute for Public Relations - August 19, 2025
Counting the amount of content produced and distributed such as ads, media releases, social media posts, etc. is reporting activity and outputs – not results.
What Makes Thought Leadership Publishable? Survey Says…
By Morgan Lewis
Amendola Communications - August 20, 2025
In a time where healthcare leaders are navigating complex and constant change, the value of strong thought leadership cannot be overstated. we recently ran a poll on LinkedIn asking: Which of these three is most crucial for getting published and engaging readers when writing thought leadership? Here’s how the votes broke down.
How generative AI uses earned media coverage (fueling PR's resurgence) [PODCAST]
By On Top of PR
Axia Public Relations - August 19, 2025
Muck Rack’s Matt Dzugan shares how generative AI uses earned media coverage. This is fueling PR’s resurgence and creating high demand for media relations.
From Kiss Cam to social buzz: Leaning into PR scandals
By Nahla Davies
Agility PR Solutions - August 19, 2025
While many companies stumble when faced with unexpected scandals, a number of savvy brands have managed to strategically 'lean into' their PR disasters and transform potential reputation killers into powerful opportunities for buzz and brand strengthening.
PR's Most Powerful Voices Take the Spotlight Ahead of Big Apple Awards
CommPRO - August 19, 2025
The Public Relations Society of America’s New York chapter (PRSA-NY) has unveiled the winners of its 2025 individual honors ahead of the annual Big Apple Awards, set for September 18 at Sony Hall in New York City. Recognized as the highest distinction in the New York public relations community, the Big Apple Awards highlight not only campaign excellence but also the people reshaping the industry from within.
Passport in One Hand, Phone in the Other: How Gen Z Is Changing Travel
By A'Mya Kendrick
EIN Presswire - August 19, 2025
Forget the overcrowded cities. Gen Z travelers are embracing a new trend in 2025. Fueled by nostalgia, authenticity, and the quest for shareable moments, they’re swapping neon lights for quieter streets, slower paces, and more meaningful connections. This shift offers a golden opportunity for public relations professionals.
Leading Through Chaos
By Charlotte Allen
FINN Partners - August 19, 2025
The notion that responsible businesses must choose between profit and purpose is outdated. This false choice is not new. It has been front and center for decades. Purpose is not a counterweight to profit; it is its foundation. Companies that sustain and build trusted partnerships embrace two side-by-side balance sheets, for profits and people.
The Scoop: 'Roomies' is technically an ad. It hasn't had a single brand mention.
By Allison Carter
PR Daily - August 18, 2025
If you scrolled onto an episode of "Roomies" during your Instagram or TikTok ramblings, you wouldn't clock it immediately as an ad. It's a 2-minute short comedy series filmed in the mockumentary style of "The Office." Plus: Duolingo CEO continues to explain AI gaffe; snack companies hope celebs can turn around sales.
Essential generative AI customizations PR should make to their tools
By Frank Strong, MA, MBA
Sword and the Script - August 19, 2025
Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.