Mid-week insights in Wednesday's Daily PR Brief - September 10, 2025
"Vaseline Verified" wins Best in Show at Asia-Pacific SABREs; How savvy brands are beating LinkedIn's algorithm; Your best PR can't be measured; more!
Read some of today's best PR and Comms industry news clips:
Six Habits That Separate Compelling Communicators From Everyone Else (CommPRO - September 10, 2025)
"Vaseline Verified" Wins Platinum for Best in Show at Asia-Pacific SABREs (PRovoke Media - September 9, 2025)
Is Relationship Marketing The New Moat? (Forbes - September 10, 2025)
Inside GoDaddy's Brand Transformation (O'Dwyer's - September 10, 2025) [VIDEO]
Why your best PR can't be measured (and why that's actually fine) (PR Daily - September 10, 2025)
How Savvy Brands Are Beating LinkedIn's Algorithm and Boosting Reach (PRNEWS - September 9, 2025)
How to Draw Readers in and Move Them to Act (PRSay - September 10, 2025)
Influencer PR Strategies for Lifestyle Events That Work (5W Public Relations - September 10, 2025)
From locker room to board room: Why athletes are taking the game to LinkedIn (PR Week Global - September 9, 2025)
PR lessons learned from the Epstein files situation that can be used on non-political accounts (Agility PR Solutions - September 10, 2025)
Five Tips for Making Environmental PR More Impactful (Landis Communications - September 9, 2025)
GEO for PR: Deep dive with Muck Rack's director of data Matt Dzugan (Muck Rack - September 10, 2025)
Summary Section:
Six Habits That Separate Compelling Communicators From Everyone Else
By Carol Kinsey Goman, Ph.D.
CommPRO - September 10, 2025
Learn six field-tested strategies that turn competent communication into compelling leadership.
"Vaseline Verified" Wins Platinum for Best in Show at Asia-Pacific SABREs
By Paul Holmes
PRovoke Media - September 9, 2025
"Vaseline Verified," a social media campaign conducted by Ogilvy for Unilever's Vaseline brand, took home the Platinum SABRE Award for the best public relations campaign of 2025 at the Asia-Pacific SABRE Awards, held in Singapore last night.
Is Relationship Marketing The New Moat?
By Nohar Zmora, SVP, Head of Marketing at Kaltura
Forbes - September 10, 2025
In my experience, "relationship marketing"—the genuine, human connections we build with users, customers and prospects—is quickly becoming a key competitive advantage.
Inside GoDaddy's Brand Transformation [VIDEO]
By Suchi Sherpa
O'Dwyer's - September 10, 2025
Brand transformations are easy to talk about but difficult to execute. For Greg Efthimiou, Vice President of Public Relations at GoDaddy, the key is making sure it's never just about messaging.
Why your best PR can't be measured (and why that's actually fine)
By Jacqueline Keidel Martinez, President & CCO at Digital HQ
PR Daily - September 10, 2025
Every day, PR and marketing teams present reports filled with impressions, click-through rates, and direct conversions. Clean numbers that fit neatly into spreadsheets. But the most valuable work we do exists in the unmeasurable space between awareness and action.
How Savvy Brands Are Beating LinkedIn's Algorithm and Boosting Reach
By Kristi Piehl
PRNEWS - September 9, 2025
Organic brand reach on LinkedIn sits at just over 1%—a steep drop from 7% just four years ago—and many PR professionals and business leaders are facing a hard truth: branded company content is no longer enough.
How to Draw Readers in and Move Them to Act
By Ann Wylie
PRSay - September 10, 2025
Whether you’re a PR pro, marketing communicator or internal comms expert, your readers wants to know: “How is this relevant to me?”
Influencer PR Strategies for Lifestyle Events That Work
5W Public Relations - September 10, 2025
Discover effective influencer PR strategies for lifestyle events including micro vs macro influencers, authentic partnerships, content planning and ROI measurement.
From locker room to board room: Why athletes are taking the game to LinkedIn
By Dorianne Ciccarelli
PR Week Global - September 9, 2025
Athletes are a growing force in LinkedIn's creator economy, using the platform to share business milestones, attract investment and amplify causes, says MikeWorldWide's Dorianne Ciccarelli.
PR lessons learned from the Epstein files situation that can be used on non-political accounts
By Arthur Solomon
Agility PR Solutions - September 10, 2025
I've long advised non-political PR practitioners that they should pay close attention to the political scene because there are many lessons that are used by political operatives that can be used on non-political accounts. In this essay, I'll identify the many mistakes made by the Trump administration, especially Pam Bundy, the U.S. Attorney General, that has resulted in the Epstein files becoming a major, long-running PR crisis for the president.
Five Tips for Making Environmental PR More Impactful
By Makenzi Jordan Rodriguez
Landis Communications - September 9, 2025
Over time, we've built a wealth of experience in environmental communications, and we're excited to share some of what we've learned. These tips are designed to help you create campaigns that resonate and spark meaningful change, advancing your own initiatives.
GEO for PR: Deep dive with Muck Rack's director of data Matt Dzugan
By Kristen Dunleavy
Muck Rack - September 10, 2025
Muck Rack's senior director of data Matt Dzugan sat down to do a deep dive into Muck Rack's "What is AI Reading?" report and answer FAQs about GEO for PR.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.