Hi! Read your Wednesday Daily PR Brief! - September 17, 2025
Your video background speaks before you do; Lessons from the most successful CPG PR campaigns; How to grow a PR agency; and more!
Read some of today's best PR and Comms industry news clips:
Your Video Background Speaks Before You Do (Amendola Communications - September 17, 2025)
Social media updates and new features to know this week (PR Daily - September 16, 2025)
Inside the Post Search Era of Pay-to-Participate Public Relations (PRNEWS - September 17, 2025)
The Visibility Engineer Manifesto (Spin Sucks - September 16, 2025)
ChatGPT butchered my work (PRmoment (UK) - September 11, 2025)
Breaking the mold of B2B communication: How B2B PR agencies are matching consumer creativity (Agility PR Solutions - September 17, 2025)
The CCO Podcast: How Swisscom's Communications Team Is Doing AI Right (PRovoke Media - September 14, 2025)
GE Appliances' senior communications leader on balancing silence and transparency (Ragan Communications - September 17, 2025)
Why this crisis response was the pits (Media First (UK) - September 17, 2025)
Winning the Shelf and the Story: Lessons from the Most Successful CPG PR Campaigns (Everything PR News - September 16, 2025)
'Failure is part of the journey' – how to grow a PR agency (PRWeek UK - September 17, 2025)
Should leaders show emotion on the party conference stage? (Influence (UK) - September 12, 2025)
Summary Section:
Your Video Background Speaks Before You Do
By Marcia Rhodes
Amendola Communications - September 17, 2025
Your video background fills in the story about you. Treat it as part of your communication strategy, not an afterthought.
Social media updates and new features to know this week
By Courtney Blackann
PR Daily - September 16, 2025
Hello, social friends! This week, there are several updates to your go-to social platforms that could help shape your comms or PR strategy.
Inside the Post Search Era of Pay-to-Participate Public Relations
By Lisa Ann Pinkerton, CEO and Founder of Technica Communications
PRNEWS - September 17, 2025
Any public relations professional will tell you that the lines between pay-to-play media, or pay-to-participate (as we refer to it at Technica) and earned media are increasingly blurred in the modern media landscape.
The Visibility Engineer Manifesto
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 16, 2025
Marketing and comms are still judged by impressions and clicks—but executives care about pipeline, revenue, and market share. AI is collapsing the funnel: if your brand isn't cited by algorithms, you're invisible.
ChatGPT butchered my work
By Charlotte Stoel, Group Managing Director at Firefly Communications
PRmoment (UK) - September 11, 2025
It happened again last week. A client came to me, slightly embarrassed, asking for advice. Someone had taken a press release we'd carefully crafted together and run it through ChatGPT.
Breaking the mold of B2B communication: How B2B PR agencies are matching consumer creativity
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - September 17, 2025
The notion that B2B communication must be dry or overly technical is fading. Business audiences are increasingly drawn to narratives that are engaging, visually appealing, and emotionally resonant.
The CCO Podcast: How Swisscom's Communications Team Is Doing AI Right
By Paul Holmes
PRovoke Media - September 14, 2025
As companies seek to incorporate artificial intelligence into their communications efforts, authenticity and transparency are critical, says Swisscom's Myriam Käser.
GE Appliances' senior communications leader on balancing silence and transparency
By Isis Simpson-Mersha
Ragan Communications - September 17, 2025
GE Appliances Sr. Manager of Corporate Communications & Community Engagement, Katina Whitlock, shares the key to getting a tough message right.
Why this crisis response was the pits
By Adam Fisher
Media First (UK) - September 17, 2025
Users of Mitchum deodorant have complained it has left them with rashes, burns, weeping spots, and bumps. How has the company responded to the crisis?
Winning the Shelf and the Story: Lessons from the Most Successful CPG PR Campaigns
Everything PR News - September 16, 2025
Dove's "Real Beauty" campaign wasn't a one-off stunt; it was the beginning of a long-term brand repositioning that challenged the beauty industry's standards.
'Failure is part of the journey' – how to grow a PR agency
By Siobhan Holt
PRWeek UK - September 17, 2025
In the second part of PRWeek’s series looking at the lifecycle of a PR agency, industry figures offer advice on how to (organically) grow a communications business.
Should leaders show emotion on the party conference stage?
By Nick Gold
Influence (UK) - September 12, 2025
Why do we expect our leaders to be unemotional? And why is a leader who restricts their emotions perceived as better than someone who embraces their feelings?
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.