Read some of today's best PR and Comms industry news clips:
The comms job that isn't on an org chart yet (Ragan Communications - September 23, 2026)
If We Care About Crisis and Reputation, We Need to Care About Ethics (PRsay - September 23, 2026)
The AI Search Reputation Problem Few Brands Are Managing (Forbes - September 23, 2026)
The Trusted Advisor Initiative: The Counselor's Prime Directive (CommPRO - September 22, 2026)
AI didn't write this … but does anyone care? (FINN Partners - September 23, 2026)
The winners of The Creative Moment Awards 2026 (Creative Moment Awards (UK) - September 22, 2026)
How Fiverr, Consumer Reports and Mozilla think about newsjacking: FAQs from the Above the Fold webinar (Muck Rack - September 23, 2026)
Four Reasons Why Content Is Ignored: How Customer Interviews Can Help (Forbes - September 23, 2026)
Communications Leaders Must Become Architects of Business Momentum (O'Dwyer's - September 23, 2026)
Neutrogena, Hayden Panettiere, and Crisis PR Timing (Everything-PR - September 23, 2026)
Doom trolling is what happens when PR stops respecting the audience (PR Daily - September 23, 2026)
Ask a Journalist: Jack O'Brien on Audience Trust and Telling Stories That Connect (PRNEWS - September 22, 2026)
PRCA MENA: PR Professionals Report Rising Stress As Workplace Support Falls (PRovoke Media - September 22, 2026)
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Summary Section:
The comms job that isn't on an org chart yet
By Sean Devlin
Ragan Communications - September 23, 2026
Tricia Taylor, vice president of corporate communications and change management at Coca-Cola Bottlers and Sales Services, has a bold prediction for the future of comms.
If We Care About Crisis and Reputation, We Need to Care About Ethics
By Crystal Borde
PRsay - September 23, 2026
Communicators love to talk about crisis communications. Put “crisis,” “reputation” or “trust” in a webinar or conference title, and interest usually follows. We want to know how organizations should respond when something goes wrong, rebuild trust and protect hard-earned reputations. But another topic deserves just as much attention from communicators: ethics.
The AI Search Reputation Problem Few Brands Are Managing
By Lior Eldan, COO & Co-Founder of Moburst
Forbes - September 23, 2026
Your brand's AI narrative exists whether you've looked at it or not. The only real choice is whether you're the one shaping it.
The Trusted Advisor Initiative: The Counselor's Prime Directive
CommPRO - September 22, 2026
What does it really take to become someone a CEO or senior leader trusts for advice? That's the question at the heart of The Trusted Advisor Initiative on CommPRO.
AI didn't write this … but does anyone care?
By James Brasher
FINN Partners - September 23, 2026
I was asked to share my thoughts on the use of AI in tech comms and the first questions that came to mind were 1) who cares what I think? and 2) do I just use Claude to draft it?
The winners of The Creative Moment Awards 2026
Creative Moment Awards (UK) - September 22, 2026
Your ideas. Your awards. Your style. Recognising excellence across industry campaigns & rewarding exceptional talent in the creative & digital sector.
How Fiverr, Consumer Reports and Mozilla think about newsjacking: FAQs from the Above the Fold webinar
Muck Rack - September 23, 2026
During the Above the Fold webinar to introduce Muck Rack’s latest product releases, David Meerman Scott moderated a discussion about newsjacking with PR experts from Fiverr, Consumer Reports and Mozilla. Find a sampling of questions asked during the webinar below, along with expert insights.
Four Reasons Why Content Is Ignored: How Customer Interviews Can Help
By Jehan Lalkaka, VP of Product Marketing at Ninety
Forbes - September 23, 2026
Strong content speaks to a specific person experiencing a specific problem at a specific moment.
Communications Leaders Must Become Architects of Business Momentum
By Ryan Barr
O'Dwyer's - September 23, 2026
For years, companies treated communications as an afterthought, as the team was brought in to clean up and package a story after the real decisions were already made. Executives would finalize a strategy, lock in the plan and hand it off to PR to explain the vision to employees, investors, customers and other key stakeholders. Too often were they told to "PR this." That approach is deeply flawed.
Neutrogena, Hayden Panettiere, and Crisis PR Timing
Everything-PR - September 23, 2026
Neutrogena apologized to Hayden Panettiere only after her death in August 2026. Kenvue shares fell over 2 percent. The full timeline and the crisis PR lesson.
Doom trolling is what happens when PR stops respecting the audience
By Gabriel De La Rosa Cols
PR Daily - September 23, 2026
Jacob Coxon recently resigned from Anthropic and published the kind of warning that, a few years ago, would have sounded extraordinary. After three years working at OpenAI and Anthropic, he accused both companies of "racing straight to self-improving superintelligence and gambling with our lives." Then came the line that caught my attention: "This is not a marketing stunt."
Ask a Journalist: Jack O'Brien on Audience Trust and Telling Stories That Connect
By Ariane Lovell
PRNEWS - September 22, 2026
Ariane Lovell, Co-founder and Director of Public Relations at Trifecta Media Group, is back with another edition of our "Ask a Journalist" series. This time, she sits down with Jack O'Brien, Executive Editor at MM+M, to talk about what it takes to earn a journalist's trust, why patient centricity matters, and how social media has reshaped healthcare storytelling.
PRCA MENA: PR Professionals Report Rising Stress As Workplace Support Falls
By Maja Pawinska Sims
PRovoke Media - September 22, 2026
New research revealed at the PRCA MENA summit in Dubai finds awareness of mental health is rising, but 55% of communications professionals experience stress or overwhelm 'often or all the time'.
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