Greetings! Peruse your Wednesday Daily PR Brief - September 24, 2025
Big Apple Awards spotlight innovation and leadership in PR; Rise of regionals challenges global PR dominance; How Apple used privacy PR; more!
Read some of today's best PR and Comms industry news clips:
Big Apple Awards Spotlight Innovation and Leadership in PR (CommPRO - September 22, 2025)
What Is Contextual Digital PR? Here’s The Answer (Forbes - September 24, 2025)
PR Firm News: MPRM Takes 42West to Court (O’Dwyer’s - September 24, 2025)
GenAI ground rules: A pre-work checklist for agencies and clients (PR Daily - September 24, 2025)
PR Ethics and Agility: How to Practice Swift PR Without Losing Integrity (PRNEWS - September 23, 2025)
The Rise of the Regionals Challenges Global PR Dominance (CommPRO - September 24, 2025)
What is the Current State of Internal Communications? (Institute for Public Relations - September 23, 2025)
How Apple used privacy PR to lead a global tech conversation (Agility PR Solutions - September 24, 2025)
Do Public Relations Professionals Have an Obligation of Results? (Axia Public Relations - September 24, 2025)
PR veteran shares 25 years of lessons on how to future-proof your brand (Ragan Communications - September 24, 2025)
News Influencers’ Role In Shaping Public Opinion (PRovoke Media - September 24, 2025) [PODCAST]
Are you prepared for this crisis headache? (Media First (UK) - September 24, 2025)
Summary Section:
Big Apple Awards Spotlight Innovation and Leadership in PR
CommPRO - September 22, 2025
The 2025 PRSA-NY Big Apple Awards delivered an inspiring night celebrating creativity, authenticity, and leadership across the communications industry.
What Is Contextual Digital PR? Here’s The Answer
By Nancy Marshall, The PR Maven
Forbes - September 24, 2025
We need to take contextual digital PR seriously. Understanding digital context unlocks the entire online world.
PR Firm News: MPRM Takes 42West to Court
By Steve Barnes
O’Dwyer’s - September 24, 2025
PR firm news regarding MPRM Communications, Praytell and EGC Group.
GenAI ground rules: A pre-work checklist for agencies and clients
By Paavana Kumar
PR Daily - September 24, 2025
If you’re an agency with clients that are using GenAI, make sure you’re both on the same page - before the job begins.
PR Ethics and Agility: How to Practice Swift PR Without Losing Integrity
By John McCartney, Founder of JMAC PR
PRNEWS - September 23, 2025
Ethical agility means acting swiftly without compromising on principles. It’s about creating systems and strategies that are nimble yet always guided by core values.
The Rise of the Regionals Challenges Global PR Dominance
By Peter Stanton
CommPRO - September 24, 2025
Independent PR firms are seizing ground from global holding companies as regionalization reshapes communications strategy.
What is the Current State of Internal Communications?
Institute for Public Relations - September 23, 2025
ContactMonkey analyzed how organizations are navigating flexible work models, integrating AI into internal communications, and addressing challenges in strategy and measurement.
How Apple used privacy PR to lead a global tech conversation
By Kyle Porter
Agility PR Solutions - September 24, 2025
This is the story of how Apple turned privacy from a liability into a marketing superpower—not just through features, but through one of the most strategically consistent and culturally savvy public relations campaigns in modern tech.
Do Public Relations Professionals Have an Obligation of Results?
Axia Public Relations - September 24, 2025
The obligation is to bring the best means—strategy, diligence, and expertise—to the table, not to dictate outcomes that no ethical PR professional can control.
PR veteran shares 25 years of lessons on how to future-proof your brand
By Isis Simpson-Mersha
Ragan Communications - September 24, 2025
Heron Agency’s founder explains how to turn challenges into opportunities, build client loyalty and stay ahead of industry trends.
News Influencers’ Role In Shaping Public Opinion [PODCAST]
By Diana Marszalek
PRovoke Media - September 24, 2025
Journalist Aaron Parnas and Avoq’s Jaclyn Rothenberg discuss the rise of news influencers and how communicators can best engage with them.
Are you prepared for this crisis headache?
By Adam Fisher
Media First (UK) - September 24, 2025
Tylenol has been in crisis media management mode since President Trump linked it to autism. How has it handled the crisis?
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All reports made with the help of Report Mule.