Howdy! Fresh insights in today's Daily PR Brief - October 1, 2025
How Scream & McDonald’s nail multigenerational franchise marketing; Bots & AI propelled Cracker Barrel backlash; Amazon’s town hall strategy; more!
Read some of today's best PR and Comms industry news clips:
The Wisdom Of A Mentor: 15 Agency Pros Share Career-Defining Advice (Forbes - September 30, 2025)
AI’s monstrous energy use is becoming a serious PR problem (Fast Company - October 1, 2025)
From Scream Queens to Golden Arches — How Scream and McDonald’s Nail Multigenerational Franchise Marketing (Everything PR News - October 1, 2025)
The Scoop: Bots and AI propelled Cracker Barrel backlash (PR Daily - September 29, 2025)
A look inside Amazon’s town hall strategy (Ragan Communications - October 1, 2025)
How AI Is Shaping the Future of PR Briefings (PRNEWS - September 30, 2025)
The Importance of Identity and Culture in PR Strategy (Institute for Public Relations - September 30, 2025)
Press Releases In The AI Era Focus On Scalable, Search-Friendly Content (Forbes - October 1, 2025)
How to plan out your social media content in advance—and why it’s important (Agility PR Solutions - October 1, 2025)
Audience First Storytelling Is the Cure for Communication Fatigue (CommPRO - October 1, 2025)
CES 2026: 5 PR Mistakes Automotive and Mobility Suppliers Should Avoid (Franco - September 30, 2025)
From Tough Calls To Tech Bets: J.J. Carter’s First Year Leading FleishmanHillard (PRovoke Media - October 1, 2025)
The story that blew the competition off track (Media First (UK) - October 1, 2025)
Summary Section:
The Wisdom Of A Mentor: 15 Agency Pros Share Career-Defining Advice
By Forbes Agency Council
Forbes - September 30, 2025
The insights these agency pros’ most trusted mentors shared stuck with them for life, shaping how they show up for clients, teams and themselves throughout their careers.
AI’s monstrous energy use is becoming a serious PR problem
By Pete Pachal
Fast Company - October 1, 2025
The growing energy demand of AI is leading to pushback from knowledge workers. Here’s how AI-forward companies can address it.
From Scream Queens to Golden Arches — How Scream and McDonald’s Nail Multigenerational Franchise Marketing
Everything PR News - October 1, 2025
When we think of franchise marketing done right, blockbuster films and fast-food restaurants may seem like unlikely companions. Yet both must juggle the same challenges: legacy, reinvention, and loyalty across generations. Few manage that balancing act more masterfully than the Scream franchise and McDonald’s.
The Scoop: Bots and AI propelled Cracker Barrel backlash
By Allison Carter
PR Daily - September 29, 2025
Half of Cracker Barrel outrage was fake. Plus: Sinclair messages Kimmel’s return to airwaves; we’re heading for a government shutdown.
A look inside Amazon’s town hall strategy
By Sean Devlin
Ragan Communications - October 1, 2025
Town hall meetings are a great way to get internal comms information across to a large group of employees. However, you can’t just schedule a meeting and hope for the best.
How AI Is Shaping the Future of PR Briefings
By Pragya Dubey
PRNEWS - September 30, 2025
PR and communications professionals entered the 21st century amid sweeping transformation.
The Importance of Identity and Culture in PR Strategy
By Dr. Jessica Mecellem and Vanessa Wakeman
Institute for Public Relations - September 30, 2025
Identity and culture are key components that motivate collective action, and research has shown that people’s moral beliefs in relation to their identities (i.e., what they are willing to stand for) are intimately tied to how they may participate in group-based action.
Press Releases In The AI Era Focus On Scalable, Search-Friendly Content
By Jeremy Fields, VP of Corporate Development at Newsmatics
Forbes - October 1, 2025
Press release distribution has evolved in the AI era. Here’s how business leaders can optimize content for both humans and machines.
How to plan out your social media content in advance—and why it’s important
By Anjali Kapoor
Agility PR Solutions - October 1, 2025
Life’s hardest truths hit you at the strangest of times. During my previous fishing expedition, I realized that angling at a popular fishing spot doesn’t guarantee success. Similarly, over 60% of the world’s population uses social media. This doesn’t guarantee success.
Audience First Storytelling Is the Cure for Communication Fatigue
CommPRO - October 1, 2025
Communicators facing climate fatigue should not ignore it but work with it, Aman Singh of Kenvue said during the Climate Week 2025 Communications Town Hall at Anchin, organized by CommPRO. Singh, who leads global communications for sustainability at Kenvue, described the unique opportunity of positioning a two-year-old consumer health company that spun out of Johnson & Johnson.
CES 2026: 5 PR Mistakes Automotive and Mobility Suppliers Should Avoid
Franco - September 30, 2025
Avoid the top five PR mistakes at CES 2026 with these expert tips for automotive and mobility suppliers looking to maximize media impact.
From Tough Calls To Tech Bets: J.J. Carter’s First Year Leading FleishmanHillard
By Diana Marszalek
PRovoke Media - October 1, 2025
J.J. Carter’s first year as FleishmanHillard CEO was marked by hard-won successes, tough calls, and challenges that kept emerging.
The story that blew the competition off track
By Adam Fisher
Media First (UK) - October 1, 2025
Network Rail gained massive media coverage after asking the public to name one of its leaf blowing trains. What can you learn from the story?
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All reports made with the help of Report Mule.