Read some of today's best PR and Comms industry news clips:
New FleishmanHillard Research Reveals the Cost of Playing It Safe (PRovoke - October 6, 2026)
AI changed search. It's also changed the role of PR (The Drum - October 7, 2026)
Why Your Marketing and PR Measurement Doesn't Tell Leadership What Worked (Spin Sucks - October 6, 2026) [VIDEO]
Gen Z wants ChatGPT: The fight comms has to referee (PR Daily - October 5, 2026)
The Agencies Getting The Most From AI Aren't Using It To Go Faster (Forbes - October 7, 2026)
Heard on the Streets: PR Veteran Sherrie Handrinos on why businesses and influencers need each other (EIN Presswire - October 6, 2026) [VIDEO]
Has trust in science really collapsed? (FINN Partners - October 6, 2026)
Media Insights: Lindsay Dodgson on the Shift From Traditional to Independent Media (Walker Sands - October 6, 2026)
What does earned media look like in the age of AI? (Muck Rack - October 7, 2026)
Anthropic is now watermarking Claude's writing (Influence (UK) - October 2, 2026)
14 Authentic Ways To Showcase Company Culture And Employee Experiences (Forbes - October 6, 2026)
Judge's active role at PR firm prompts ethics complaint from senators (POLITICO - October 6, 2026)
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Summary Section:
New FleishmanHillard Research Reveals the Cost of Playing It Safe
By Paul Holmes
PRovoke - October 6, 2026
"The Chaos Advantage" report reveals real costs to playing it safe, with "dull content" requiring significantly more investment to achieve results.
AI changed search. It's also changed the role of PR
By Bonnie Moss
The Drum - October 7, 2026
Marketers have been watching with growing alarm: fewer clicks, declining referral traffic and customer acquisition strategies that no longer work the way they once did.
Why Your Marketing and PR Measurement Doesn't Tell Leadership What Worked [VIDEO]
By Gini Dietrich, Founder and CEO of Spin Sucks
Spin Sucks - October 6, 2026
Gini Dietrich takes you inside why marketing and PR measurement breaks down—and how to report what actually worked instead of activities and outputs.
Gen Z wants ChatGPT: The fight comms has to referee
By Stephanie Nivinskus
PR Daily - October 5, 2026
Brad, a Gen X executive, thinks the Copilot rollout is going well. Then he learns that Emma, a 24-year-old marketing coordinator, and several other Gen Z employees across the organization are using ChatGPT on their phones instead. Brad asks why, and they give him a two-word answer: "It's better."
The Agencies Getting The Most From AI Aren't Using It To Go Faster
By Mitchell Leiman, CEO of iPromote
Forbes - October 7, 2026
It's the shallow end of what these tools can do, and treating it as the whole strategy is how an agency ends up with faster mediocrity instead of better work.
Heard on the Streets: PR Veteran Sherrie Handrinos on why businesses and influencers need each other [VIDEO]
By Issac Morgan
EIN Presswire - October 6, 2026
In this video podcast episode of Heard on the Streets, Boost One Marketing founder Sherrie Handrinos explains what businesses should get right before investing in PR and where influencers fit.
Has trust in science really collapsed?
By Tom Jones
FINN Partners - October 6, 2026
Public trust in science has "collapsed." The claim appears so often that it can start to sound like an established fact.
Media Insights: Lindsay Dodgson on the Shift From Traditional to Independent Media
By Niki Reznicek
Walker Sands - October 6, 2026
Journalists used to reach audiences primarily through traditional media outlets. Now, though, as AI changes where people turn for information and who they trust, there's a growing need to connect with readers through alternative, independent platforms.
What does earned media look like in the age of AI?
By Kristen Dunleavy
Muck Rack - October 7, 2026
Here's how AI is changing the role and value of earned media, plus some practical tips for communicators interested in learning more about generative engine optimization.
Anthropic is now watermarking Claude's writing
By Richard Stone
Influence (UK) - October 2, 2026
Technology could change how agencies approach AI-assisted copy, but a watermark cannot tell you how much human input went into the finished piece.
14 Authentic Ways To Showcase Company Culture And Employee Experiences
By Forbes Communications Council
Forbes - October 6, 2026
Forbes Communications Council members share practical ways you can create culture content that speaks to current employees while giving prospective talent a more accurate sense of what to expect.
Judge's active role at PR firm prompts ethics complaint from senators
By Daniel Barnes
POLITICO - October 6, 2026
Delaware's senators are calling for federal court officials to review a judge's conduct following a POLITICO report that she ran a Washington public affairs firm for at least six months after taking the bench.
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