It's time for your Wednesday Daily PR Brief! - October 8, 2025
How Comcast rethought its intergenerational communications personas; Humiliating gaffe melts reputation; Controversial ads and their impacts; more!
Read some of today's best PR and Comms industry news clips:
How Comcast rethought its intergenerational communications personas (Ragan Communications - October 8, 2025)
From Comms To Connected Marketing: Why 2026 Demands A Wider Scope (Forbes - October 8, 2025)
Short-Term Moves, Long-Term Vision (O’Dwyer’s - October 7, 2025)
Silence creates its own story during crises (PR Daily - October 7, 2025)
The Evolution of CSR: C-Suite Insights on Culture and Strategy (Institute for Public Relations - October 7, 2025)
The most controversial ads and their impacts (Agility PR Solutions - October 6, 2025)
Wendy’s “Tendys” Proves Authentic Branding Still Wins the Chicken Wars (CommPRO - October 8, 2025)
Young Changemakers: Liyana Shirin (PRovoke Media - October 6, 2025)
Mentions vs. backlinks: What matters more for AI visibility | Muck Rack Blog (Muck Rack - October 8, 2025)
Humiliating gaffe melts reputation (Media First (UK) - October 8, 2025)
PR Events and Conferences (Everything PR News - October 6, 2025)
Summary Section:
How Comcast rethought its intergenerational communications personas
By Sean Devlin
Ragan Communications - October 8, 2025
In a workplace with numerous fragmented channels, it can be challenging to determine which channels and methods are most effective for communicators when engaging employees across generational lines. Reaching different generations requires customized comms pathways.
From Comms To Connected Marketing: Why 2026 Demands A Wider Scope
By Dee Blohm, SVP of Corporate Marketing at Anteriad
Forbes - October 8, 2025
Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.
Short-Term Moves, Long-Term Vision
By Jen Dobrzelecki, Senior Vice President, Health, at Padilla
O’Dwyer’s - October 7, 2025
Let’s be honest: the healthcare industry isn’t exactly operating in a calm, predictable environment right now. Between new executive orders, increasing regulatory pressure, economic impacts and global supply chain disruptions, leaders are dealing with nonstop change in the face of healthcare industry uncertainty.
Silence creates its own story during crises
By Courtney Blackann
PR Daily - October 7, 2025
When the crisis centers on your organization, you must respond. Why ‘no comment’ no longer works.
The Evolution of CSR: C-Suite Insights on Culture and Strategy
Institute for Public Relations - October 7, 2025
Weber Shandwick analyzed how the C-Suite is changing their approach to corporate social responsibility (CSR) initiatives to match societal shifts. A global survey of 250 C-suite executives was conducted from September 2-18, 2025.
The most controversial ads and their impacts
By Nahla Davies
Agility PR Solutions - October 6, 2025
Modern advertising often walks a fine line between capturing attention and courting disaster. A campaign that’s bold and edgy can go viral and spark cultural conversation, or it can backfire spectacularly.
Wendy’s “Tendys” Proves Authentic Branding Still Wins the Chicken Wars
By Paul Kontonis
CommPRO - October 8, 2025
At Advertising Week, Wendy’s Stephanie Lancaster showed how staying true to brand voice—and having fun doing it—turned “Tendys” into a viral, emotionally resonant campaign.
Young Changemakers: Liyana Shirin
PRovoke Media - October 6, 2025
In this week’s conversation with one of the winners of this year’s PRovoke Media & We. Communications Young Changemakers Award, we speak to Brambles’ group communications manager Liyana Shirin.
Mentions vs. backlinks: What matters more for AI visibility | Muck Rack Blog
By Marina Grudeva
Muck Rack - October 8, 2025
In the age of generative AI, a bigger signal than backlinks has emerged: mentions. Backlinks still play a role—but they’re no longer the main factor.
Humiliating gaffe melts reputation
By Adam Fisher
Media First (UK) - October 8, 2025
It has been described as a “mortifying bungle”. And as a “very embarrassing error”. Yes, we could not ignore the story of the chocolate bar and the spelling mistake that left a bitter taste.
PR Events and Conferences
Everything PR News - October 6, 2025
PR events are multiplying, but quality hasn’t scaled with quantity. For every standout summit, there are five more designed to sell booth space to sponsors while offering little in the way of strategy, originality, or access. So how do seasoned PR professionals identify which conferences are worth the investment—whether as attendees or sponsors?
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