Hi! Your Wednesday Daily PR Brief has arrived - October 15, 2025
Lessons from natural food dye; Why you should let your writing age; Dark PR: How competitors use reputation attacks; and more!
Read some of today's best PR and Comms industry news clips:
Your SMEs Are The Missing Link Between PR And AI Visibility (Forbes - October 15, 2025)
Lessons from natural food dye: Building reputational advantage during legislative shifts (PR Daily - October 15, 2025)
How the Top Six AI Systems Prioritize Search Results—Plus Five Tips (PRNEWS - October 13, 2025)
Trust, Credibility, and American Perceptions of AI Adoption (Institute for Public Relations - October 14, 2025)
Bore-Out: The Silent Drain on Workplace Engagement (PRsay - October 15, 2025)
Why You Should Let Your Writing Age (Amendola Communications - October 15, 2025)
Dark PR: How competitors use reputation attacks—and how to defend against them (Agility PR Solutions - October 14, 2025)
How press releases are powering generative engine optimization and answer engine optimization (Axia Public Relations - October 15, 2025)
Independent Journalists Redefine Media Power through Creator Platforms (CommPRO - October 15, 2025)
The Power of Making Lists: Turn Chaos Into Clarity (Culpwrit - October 14, 2025)
5 Benefits That Come from Media Training (Landis Communications - October 14, 2025)
Spokesperson implodes during TV interview (Media First (UK) - October 15, 2025)
Summary Section:
Your SMEs Are The Missing Link Between PR And AI Visibility
By Leonard Cercone
Forbes - October 15, 2025
You can’t control whether an AI summary appears, but you can influence what it says and which sources it cites.
Lessons from natural food dye: Building reputational advantage during legislative shifts
By Kate Finley
PR Daily - October 15, 2025
When a new regulation hits, it can be a powerful catalyst for thought leadership. Legislative change creates an opening for brands to step forward, shape the narrative and demonstrate their capabilities.
How the Top Six AI Systems Prioritize Search Results—Plus Five Tips
By Steve Smith
PRNEWS - October 13, 2025
Generative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently.
Trust, Credibility, and American Perceptions of AI Adoption
Institute for Public Relations - October 14, 2025
Quinnipiac University examined Americans’ perceptions of AI, their usage habits, and levels of trust in its growing adoption.
Bore-Out: The Silent Drain on Workplace Engagement
By Gina Larson
PRsay - October 15, 2025
Bore-out isn’t about sitting idle or watching the clock; it’s when people stay busy but feel disconnected from the purpose, meaning or impact of their work.
Why You Should Let Your Writing Age
By Jim Sweeney
Amendola Communications - October 15, 2025
Certain things get better when they’re allowed to age. Cheese and wine are great examples. Writing is another.
Dark PR: How competitors use reputation attacks—and how to defend against them
By Catherine Schwartz
Agility PR Solutions - October 14, 2025
In this article, we’ll explain what dark PR is, how it works, the warning signs to look out for, and what to do to preempt these attacks. Let’s dive in!
How press releases are powering generative engine optimization and answer engine optimization
By Jason Mudd
Axia Public Relations - October 15, 2025
Learn how press releases are becoming part of new, AI-powered content discovery systems.
Independent Journalists Redefine Media Power through Creator Platforms
CommPRO - October 15, 2025
Veteran reporters turned creators shared how Substack, YouTube, and podcasts are rewriting media trust and opportunity for communicators.
The Power of Making Lists: Turn Chaos Into Clarity
By Mary Lee Montague
Culpwrit - October 14, 2025
In today’s fast-moving world, it’s easy to feel pulled in a thousand directions at once. Between career goals, personal responsibilities, and everything in between, our brains can feel like overstuffed filing cabinets—papers crammed in with no order, and nothing where you need it. That’s where the humble list comes in.
5 Benefits That Come from Media Training
Landis Communications - October 14, 2025
When those interview requests come in, having experienced media trainers by your side ensures you understand the ins and outs — and the do’s and don’ts — of being a confident, effective interviewee.
Spokesperson implodes during TV interview
By Adam Fisher
Media First (UK) - October 15, 2025
What media training lessons can you learn from this TV interview meltdown that went viral on social media? Read the article to find out.
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All reports made with the help of Report Mule.