Hello! Stay in the loop with today's Daily PR Brief - October 22, 2025
Crisis comms lessons from the global IT meltdown; PR’s call to help heal a fractured world; How to communicate a brand evolution with confidence; more!
Read some of today's best PR and Comms industry news clips:
How the College of American Pathologist’s cyber crisis reshaped its CEO’s leadership voice (PR Daily - October 21, 2025)
Humanity Over Division: PR’s Call to Help Heal a Fractured World (PRNEWS - October 21, 2025)
What does great PR leadership look like? (PRmoment (UK) - October 21, 2025)
How To Communicate A Brand Evolution With Confidence (Forbes - October 22, 2025)
More PR lessons learned from the Epstein files situation that can be used on non-political accounts (Agility PR Solutions - October 22, 2025)
What is content reputation engineering? Here’s why it matters in the age of AI Relations (Axia Public Relations - October 22, 2025)
What Communicators Can Learn From Trump’s Media Mastery (CommPRO - October 21, 2025)
BOOM Scroll: Instagram Hits 3B, Threads Checks X, and LinkedIn Goes All-in (on Video) (FINN Partners - October 21, 2025)
Roundtable: “Being Human Is Not Soft – It’s a Business Strategy” (PRovoke Media - October 20, 2025)
Giving your old comms channels and tech a new breath of life (Ragan Communications - October 22, 2025)
Storms in the cloud: Crisis comms lessons from this global IT meltdown (Media First (UK) - October 21, 2025)
OMC Reports 4% Rise in Q3 Revenues as PR Slumps (O’Dwyer’s - October 21, 2025)
Summary Section:
How the College of American Pathologist’s cyber crisis reshaped its CEO’s leadership voice
By Courtney Blackann
PR Daily - October 21, 2025
When the College of American Pathologists had a cybersecurity breach last year, Nancy Johnson found herself at the center of a communications storm.
Humanity Over Division: PR’s Call to Help Heal a Fractured World
By Jared Meade
PRNEWS - October 21, 2025
The PR profession has a critical responsibility and opportunity to lead organizations and clients in bridging the divide in the country through relationship-building and dialogue that fosters greater understanding.
What does great PR leadership look like?
By Will Hart, CEO, PRmoment Leaders
PRmoment (UK) - October 21, 2025
I really enjoyed reading the recent LinkedIn post from Charlotte West of Lenovo, and how the latest IPSOS Reputation Council Report had prompted her to consider the traits required of future PR leaders in the corporate world.
How To Communicate A Brand Evolution With Confidence
By Jessica Wong, Founder and CEO of Valux Digital
Forbes - October 22, 2025
In the early stages of a startup, building a recognizable brand is essential. But as the company scales, what once worked may no longer reflect where you are or where you’re headed.
More PR lessons learned from the Epstein files situation that can be used on non-political accounts
By Arthur Solomon
Agility PR Solutions - October 22, 2025
On this website on Sept.10, I wrote an essay about how PR lessons learned from the Epstein files situation can be used on non-political accounts. This is a follow-up to the original article.
What is content reputation engineering? Here’s why it matters in the age of AI Relations
Axia Public Relations - October 22, 2025
Generative AI tools don’t display a list of links; they generate synthesized answers drawn from their training data, which comes from credible, published content. That’s where content reputation engineering begins.
What Communicators Can Learn From Trump’s Media Mastery
By Arthur Solomon
CommPRO - October 21, 2025
Donald Trump’s message discipline and directness offer lasting PR lessons for today’s communicators.
BOOM Scroll: Instagram Hits 3B, Threads Checks X, and LinkedIn Goes All-in (on Video)
By Emily Kemp, Justin Buchbinder
FINN Partners - October 21, 2025
Need to speed-read your social feed? Here’s the social intel from last month you definitely need to know.
Roundtable: “Being Human Is Not Soft – It’s a Business Strategy”
By Maja Pawinska Sims
PRovoke Media - October 20, 2025
Senior communicators debate crisis, AI, and the collapse of trust at a PRovoke and We. Communications roundtable — and explore why “being human” has become a business imperative.
Giving your old comms channels and tech a new breath of life
By Sean Devlin
Ragan Communications - October 22, 2025
As new tech offers more ways to reach employees, it can be easy to overlook the tried and true classics of internal comms: newsletters, intranets and internal blogs. But even these old tools can be used in innovative ways.
Storms in the cloud: Crisis comms lessons from this global IT meltdown
By Adam Fisher
Media First (UK) - October 21, 2025
What crisis communication lessons can you learn from the day Amazon broke the internet?
OMC Reports 4% Rise in Q3 Revenues as PR Slumps
By Kevin McCauley
O’Dwyer’s - October 21, 2025
Omnicom reports a 4.0 rise in Q3 revenues to $4B and an 11.7 drop in operating income to $530M. Organically, OMC was up 2.6 percent.
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