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Read some of today's best PR and Comms industry news clips:
How Cracker Barrel weathered a PR disaster - and bounced back (The Independent (UK) - October 28, 2026)
AI Is Rewriting SEO: What the Zero-Click Era Means for PR (O'Dwyer's - October 28, 2026)
The Scoop: Marissa Mayer wanted to tout her new AI product. She painted a picture many found dystopian. (PR Daily - October 28, 2026)
From Starbucks to the Washington Capitals: AJ Jones II on Winning Fan Attention (PRNEWS - October 27, 2026)
What Makes Employees Support Corporate Social Advocacy? (Institute for Public Relations - October 27, 2026)
3 Reasons Your Thought Leadership Isn't Delivering ROI (Inc. Magazine - October 26, 2026)
Advice From a Former PR Agency Exec to Junior PR People: Regardless of the Situation, Agency Decisions Are Always Made with Your Best Interest at Heart. (CommPRO - October 27, 2026)
Don Lemon has the name. Here's how he's building an audience beyond CNN. (EIN Presswire - October 27, 2026)
New report: Earned media still drives more than 84% of AI citations, but the sources behind AI answers are shifting (Muck Rack - October 28, 2026)
Are your digital PR campaigns underdelivering? 5 things you might have missed (Influence (UK) - October 23, 2026)
PR in the Age of AI: A Conversation With San Jose State University Students (Landis Communications - October 27, 2026)
Your Best Social Media Insights May Be Trapped In The Wrong Team (Forbes - October 28, 2026)
Elizabeth Holmes Wants a Fresh Start. The Internet Has Questions (The Colab Brief - October 27, 2026)
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Summary Section:
How Cracker Barrel weathered a PR disaster - and bounced back
By J.R. Duren
The Independent (UK) - October 28, 2026
More than a year after Cracker Barrel faced a wave of backlash from conservatives for a logo overhaul, experts look back on how the company responded.
AI Is Rewriting SEO: What the Zero-Click Era Means for PR
By Nicole Paleologus, Senior Managing Director at Next PR
O'Dwyer's - October 28, 2026
In today’s environment, PR has grown from a reputation-building function into a critical visibility strategy.
The Scoop: Marissa Mayer wanted to tout her new AI product. She painted a picture many found dystopian.
By Allison Carter
PR Daily - October 28, 2026
Marissa Mayer wanted to tout her new AI product. She painted a picture many found dystopian. Plus: Apple issues statement after iPhone Duos crack; McDonald's ends 32-year World Cup sponsorship.
From Starbucks to the Washington Capitals: AJ Jones II on Winning Fan Attention
By Nicole Schuman
PRNEWS - October 27, 2026
Monumental Sports' comms chief AJ Jones II on women's sports, messaging in D.C. and how AI is changing the fan experience.
What Makes Employees Support Corporate Social Advocacy?
By Yeonsoo Kim, Shana Meganck
Institute for Public Relations - October 27, 2026
Our study argues that effective CSA requires a more integrative, inside-out approach that first builds understanding and support among employees.
3 Reasons Your Thought Leadership Isn't Delivering ROI
By Adam Witty
Inc. Magazine - October 26, 2026
Some CEOs, founders, and executives who are new to thought leadership—and accustomed to traditional methods of evaluating business ROI—aren't aware of the best ways to measure thought leadership ROI.
Advice From a Former PR Agency Exec to Junior PR People: Regardless of the Situation, Agency Decisions Are Always Made with Your Best Interest at Heart.
By Arthur Solomon
CommPRO - October 27, 2026
This satirical commentary takes a humorous look at agency management, office politics and the advice junior PR professionals sometimes receive.
Don Lemon has the name. Here's how he's building an audience beyond CNN.
By Issac Morgan
EIN Presswire - October 27, 2026
As journalists strike out on their own and AI pitches crowd their inboxes, October’s EIN Essentials explores what journalists and Google look for in valuable, credible content.
New report: Earned media still drives more than 84% of AI citations, but the sources behind AI answers are shifting
By Matt Albasi
Muck Rack - October 28, 2026
Nearly 99% of the links cited in AI-generated responses come from non-paid sources, according to the October 2026 edition of What Is AI Reading?, Muck Rack and Generative Pulse’s ongoing study of how AI systems cite information.
Are your digital PR campaigns underdelivering? 5 things you might have missed
By Fran Johnson
Influence (UK) - October 23, 2026
From unclear objectives to a mismatch between tactics and business needs, small oversights can hold digital PR campaigns back. Here are five questions to ask before pitching.
PR in the Age of AI: A Conversation With San Jose State University Students
By Brianne Murphy Miller
Landis Communications - October 27, 2026
Earlier this month, the Public Relations Student Society of America (PRSSA) chapter at San Jose State University invited me to join them on Zoom to talk about public relations in the age of AI.
Your Best Social Media Insights May Be Trapped In The Wrong Team
By Chloe Cerami Vinson, Co-Founder and CEO of Faceplant Creative
Forbes - October 28, 2026
One of the most valuable social media insights a brand can uncover often dies in the wrong meeting.
Elizabeth Holmes Wants a Fresh Start. The Internet Has Questions
The Colab Brief - October 27, 2026
The PR challenge of rewriting a story the public already knows. Elizabeth Holmes is back in the spotlight, and this time, we're getting a tour of her turtleneck-filled closet.
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All reports made with the help of Report Mule.