Stay ahead of the spin with Wednesday's Daily PR Brief - October 29, 2025

The year of the communications roller coaster; Earned media is the new SEO; How PR pros can use LinkedIn to increase executive visibility; more!

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Read some of today's best PR and Comms industry news clips:

The year of the roller coaster: Top communicators on leading through change in 2025 and beyond (Ragan Communications - October 29, 2025)

Amazon’s Massive Layoffs Reveal How AI Is Rewriting Corporate Communications (CoCreations - October 28, 2025)

Earned Media Is The New SEO, And AI Is Rewarding Authenticity (Forbes - October 29, 2025)

Thought Leadership 101: Getting Started (5W Public Relations - October 27, 2025)

From pipeline to pitch: revealing the secret to PR agency growth (PRmoment (UK) - October 23, 2025)

Shareholder Activists Run Amok (O’Dwyer’s - October 28, 2025)

Why modern PR agencies are becoming strategic partners, not just messengers (Agility PR Solutions - October 29, 2025)

Publicis Groupe Acquires Social Agency Hepmil Media Group (PRovoke Media - October 29, 2025)

ICON 2025 Recap: Lauren Graham on Finding the Heart of Every Story (PRsay - October 28, 2025)

How PR pros can use LinkedIn to increase executive visibility: Experts from Muck Rack and Medbury weigh in (Muck Rack - October 29, 2025)

An Interview: Alana Semuels, TIME (Meredith & The Media - October 27, 2025)

The secret to creativity in PR? Get boring first. (PR Daily - October 29, 2025)

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Summary Section:

The year of the roller coaster: Top communicators on leading through change in 2025 and beyond
By Matt Kinsman
Ragan Communications - October 29, 2025
Ragan’s Communications Week board of advisors gather for a roundtable conversation on managing change, adapting to AI and predictions for the year ahead.

Amazon’s Massive Layoffs Reveal How AI Is Rewriting Corporate Communications
By CoCreations
CoCreations - October 28, 2025
As Amazon cuts 14,000 corporate jobs, communicators face a defining moment in explaining the human side of automation and change.

Earned Media Is The New SEO, And AI Is Rewarding Authenticity
By Ayelet Noff
Forbes - October 29, 2025
enerative AI platforms like ChatGPT, Claude and Gemini have completely rewritten the discovery playbook for many companies. For decades, Google prioritized keywords and backlinks. However, those are no longer cutting it.

Thought Leadership 101: Getting Started
5W Public Relations - October 27, 2025
Building influence in health technology requires more than just technical expertise or clinical knowledge. Industry leaders who shape conversations and drive innovation combine deep subject matter knowledge with strategic communication and relationship building.

From pipeline to pitch: revealing the secret to PR agency growth
By Andy West
PRmoment (UK) - October 23, 2025
It’s that time of year again. The post-summer slowdown is over, budgets are being unlocked, and brands are once again looking for the right agency partner to take them into 2026. If you’re serious about growing your agency, this is your moment.

Shareholder Activists Run Amok
By Kevin McCauley
O’Dwyer’s - October 28, 2025
Shareholder activism has hit an all-time this year with the launch of 191 campaigns, which is up 19 percent from its long-time average. Credit the turbulent economy for the increased activity.

Why modern PR agencies are becoming strategic partners, not just messengers
By Matt Caiola
Agility PR Solutions - October 29, 2025
Today’s PR agencies have become integral partners in shaping business strategy, brand narrative, and market positioning. The evolution from messenger to strategic partner reflects a deeper understanding of how public perception influences business outcomes.

Publicis Groupe Acquires Social Agency Hepmil Media Group
By Camillia Dass
PRovoke Media - October 29, 2025
Publicis Groupe has entered into a definitive agreement to acquire South East Asia’s preeminent influencer agency Hepmil Media Group.

ICON 2025 Recap: Lauren Graham on Finding the Heart of Every Story
By PRSA Staff
PRsay - October 28, 2025
Graham, known for portraying strong, quick-witted characters on “Gilmore Girls” and “Parenthood,” headlined the opening General Session of PRSA’s ICON 2025 today in Washington, D.C.

How PR pros can use LinkedIn to increase executive visibility: Experts from Muck Rack and Medbury weigh in
By Kristen Dunleavy
Muck Rack - October 29, 2025
Medbury’s Meredith Farley, Julia Lechner and Muck Rack’s Jenny Griesdorn answer FAQs about how to use LinkedIn to build executive visibility that actually drives results.

An Interview: Alana Semuels, TIME
By Meredith Klein
Meredith & The Media - October 27, 2025
This week, I sat down with Alana Semuels, senior correspondent at TIME.

The secret to creativity in PR? Get boring first.
By Taylor Scott, Vice President of Client Services at DEY
PR Daily - October 29, 2025
Everyone loves to talk about creativity in communications — the big ideas, the clever pitches, the brainstorms that feel like magic. What nobody wants to admit is that you cannot get to that magic if you do not first get very, very boring.

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