Hi! Take a look at your Wednesday Daily PR Brief - November 5, 2025
Dutch Campaign ‘Piece of Me’ named Best In Show; Tips for becoming a successful PR freelancer; When AI causes a communications crisis; more!
Read some of today's best PR and Comms industry news clips:
Dutch Campaign ‘Piece of Me’ Named Best In Show At Global SABRE Awards (PRovoke Media - November 4, 2025)
When AI Causes A Communications Crisis (Forbes - November 5, 2025)
These Social Media and PR Firms Are Turning Influencer Marketing Into a Science (Inc - November 5, 2025)
PR Firm News: Gregory FCA Celebrates 35th Anniversary with Rebrand (O’Dwyer’s - November 4, 2025)
Social media updates and new features to know this week (PR Daily - November 4, 2025)
How Are CEOs Steering Businesses Through Change? (Institute for Public Relations - November 4, 2025)
ICON 2025 Recap: Celebrating Unity at the PRSA DEI Reception (PRsay - November 5, 2025)
A Guide to Managing PR for Controversial Game Themes (5W Public Relations - November 4, 2025)
Going it alone: tips for becoming a successful PR freelancer (PRmoment (UK) - October 29, 2025)
7 tips for communicators to refresh old posts using AI tools (Agility PR Solutions - November 4, 2025)
Toe-curling interview ends up on comedy show (Media First (UK) - November 4, 2025)
How AI Is Shaping the Future of Earned Media (AI Journal - November 5, 2025)
Summary Section:
Dutch Campaign ‘Piece of Me’ Named Best In Show At Global SABRE Awards
By Paul Holmes
PRovoke Media - November 4, 2025
“Piece of Me,” a campaign conducted for Dutch telecommunications company KPN by a variety of agency partners, took home the Platinum SABRE Award for the best public relations campaign in the world last year, at last night’s Global SABRE Awards ceremony in Chicago.
When AI Causes A Communications Crisis
By Meghan Tisinger, Managing Director and Global Head of Practices of Leidar
Forbes - November 5, 2025
Too many organizations are still relying on crisis communications manuals written for a pre-AI world, but those frameworks don’t move fast enough.
These Social Media and PR Firms Are Turning Influencer Marketing Into a Science
By Annabel Burba
Inc - November 5, 2025
Working with content creators can be expensive, time-consuming, and—worst of all—risky. It’s not uncommon for marketing teams to shell out thousands of dollars to influencers in exchange for social media posts that result in sparse engagement and shockingly few sales. Still, if done right, influencer marketing can help elevate a small business into a household name.
PR Firm News: Gregory FCA Celebrates 35th Anniversary with Rebrand
By Steve Barnes
O’Dwyer’s - November 4, 2025
PR firm news from Gregory FCA, Madden Media and Jasper.
Social media updates and new features to know this week
By Courtney Blackann
PR Daily - November 4, 2025
Hello, social butterflies! We’re in the last couple months of the year and many social platforms are launching more AI-powered tools to help you navigate the holiday season, or gain more leads. Let’s dive into this week’s updates and see where these new features can fit into your social media strategy.
How Are CEOs Steering Businesses Through Change?
Institute for Public Relations - November 4, 2025
KPMG examined CEO perspectives on leadership, AI, and their expectations for the future. A survey of 1,350 CEOs across 11 countries was conducted Aug. 5 – Sept. 10, 2025.
ICON 2025 Recap: Celebrating Unity at the PRSA DEI Reception
PRsay - November 5, 2025
PRSA’s ICON 2025 in Washington, D.C., ended on a note of inspiration and unity. The evening celebrated progress across the profession while fostering new connections that will continue to shape the future of PR.
A Guide to Managing PR for Controversial Game Themes
5W Public Relations - November 4, 2025
Learn how video game PR professionals manage controversial themes through crisis communication, community engagement, and reputation recovery strategies.
Going it alone: tips for becoming a successful PR freelancer
By Elizabeth Giles
PRmoment (UK) - October 29, 2025
The question is, should that stay a pipe dream or can you make it a reality? We asked established freelancers to tell us how they started out, and give advice to anyone else considering it for 2026.
7 tips for communicators to refresh old posts using AI tools
By Elsie Oliver
Agility PR Solutions - November 4, 2025
Only fresh content wins attention. That is true, but not complete! If you keep your posts updated and do not let them lose their relevance, then they are more likely to rank than even newer content.
Toe-curling interview ends up on comedy show
By Adam Fisher
Media First (UK) - November 4, 2025
Why did this interview end up being laughed at on Have I Got News For You? And what media training lessons can you learn from it?
How AI Is Shaping the Future of Earned Media
AI Journal - November 5, 2025
In a media environment defined by shrinking newsrooms and constant information flow, credible findings from research are often the difference between a pitch that gets noticed and one that is ignored. What is changing today is how that research comes together.
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