Wednesday is here and so is your Daily PR Brief! - November 12, 2025
How AARP is redefining aging through inclusion & authentic storytelling; How to establish thought leadership on YouTube; The hidden goldmine of PR intelligence; more!
Read some of today's best PR and Comms industry news clips:
How AARP is redefining aging through inclusion and authentic storytelling (Ragan Communications - November 12, 2025)
What PR pros need to know to avoid making a crisis worse (Agility PR Solutions - November 10, 2025)
How to Establish Thought Leadership on YouTube (Social Media Examiner - November 6, 2025)
Social media updates and new features to know this week (PR Daily - November 11, 2025)
How a PR Team Used AI to Scale Smartly, Thrive and Achieve a 5X ROI in 10 Days (PRNEWS - November 11, 2025)
How Audiences Perceive AI in News and Media (Institute for Public Relations - November 11, 2025)
Member Mondays Recap: PRSA Unveils AI Prompting Guide as Experts Share Strategies You Can Use Today (PRsay - November 11, 2025)
Future Trends in Event Marketing and PR (5W Public Relations - November 12, 2025)
CCO Podcast: Being Technology and Data-Driven at Booking Holdings (PRovoke Media - November 9, 2025)
The BBC resignations: when perception, politics and PR collide (Influence (UK) - November 10, 2025)
IPG Posts 5% Dip in Last Gasp as Public Company (O’Dwyer’s - November 11, 2025)
The Hidden Goldmine of PR Intelligence: Where to Find Premium Communications Case Studies and White Papers (Everything PR News - November 12, 2025)
Summary Section:
How AARP is redefining aging through inclusion and authentic storytelling
By Isis Simpson-Mersha
Ragan Communications - November 12, 2025
Prompting has gone from novelty to operational skill, and the stakes are even higher in Q4 as AI powers executive briefs, internal messaging and stakeholder comms. But often, AI language is generic and dull, dull, dull. How to fix it?
What PR pros need to know to avoid making a crisis worse
By Arthur Solomon
Agility PR Solutions - November 10, 2025
As a journalist I always believed that protecting a client from media controversy was more important than the “big hit.” Thus, I always practiced “precautionary PR”—meaning crisis prevention—when planning or implementing an agenda. Here are 12 things you shouldn’t do.
How to Establish Thought Leadership on YouTube
By Michael Stelzner
Social Media Examiner - November 6, 2025
Build lasting thought leadership on YouTube by solving real problems with evergreen video content that converts views into client trust and recognition.
Social media updates and new features to know this week
By Courtney Blackann
PR Daily - November 11, 2025
Welcome back, social friends! This week brings several updates to social ad campaigns, privacy options and managing time spent on social platforms. Let’s dig a bit deeper to see how these new social tools can help improve your strategy.
How a PR Team Used AI to Scale Smartly, Thrive and Achieve a 5X ROI in 10 Days
By Dustin Siggins
PRNEWS - November 11, 2025
AI is a readymade solution for scaling. For the price of a ChatGPT subscription, the firm expanded capacity immediately in a way that could also easily cut back without impacting the team.
How Audiences Perceive AI in News and Media
Institute for Public Relations - November 11, 2025
Reuters Institute explored how people use AI and their perspectives on its role in news and media. A survey of 12,000 adults across Argentina, Denmark, France, Japan, the U.K., and the U.S. was conducted by YouGov from June 5 – July 15, 2025.
Member Mondays Recap: PRSA Unveils AI Prompting Guide as Experts Share Strategies You Can Use Today
PRsay - November 11, 2025
Communicators can no longer rely on a one-tool approach to AI. That was the message underscored by Ray Day, APR, as he opened the Nov. 10 Member Mondays session. “AI is bigger than ChatGPT,” said Day, PRSA’s 2025 chair and Stagwell vice chair, and Allison Worldwide executive chair.
Future Trends in Event Marketing and PR
5W Public Relations - November 12, 2025
Discover 2025 event marketing trends including immersive AR/VR experiences, AI-powered personalization, wearable tech, hybrid formats and gamification strategies.
CCO Podcast: Being Technology and Data-Driven at Booking Holdings
By Paul Holmes
PRovoke Media - November 9, 2025
For the latest edition of our CCO Podcast, I sat down with Leslie Cafferty, chief communications officer at Booking Holdings, to discuss how she manages a portfolio of technology-driven travel brands, how she balances the needs of different stakeholders and reaches them through a variety of channels, the challenges of working with influencers, and how the company is incorporating AI into its communications efforts.
The BBC resignations: when perception, politics and PR collide
By Josh Wheeler
Influence (UK) - November 10, 2025
From a communications perspective, this is one of the most significant media moments in years. It is uncomfortable to see one political figure trigger such disruption across major media institutions. That should not happen, but it shows how fragile trust in journalism has become and how quickly perception can shape reality.
IPG Posts 5% Dip in Last Gasp as Public Company
By Kevin McCauley
O’Dwyer’s - November 11, 2025
Interpublic posted a 5.1 percent drop in Q3 net revenues to $2.5B as CEO Philippe Krakowsky reports the final financial results of the publicly traded company. Organically, IPG suffered a 2.9 percent drop in revenues as it heads for a merger into Omnicom.
The Hidden Goldmine of PR Intelligence: Where to Find Premium Communications Case Studies and White Papers
Everything PR News - November 12, 2025
There’s a quiet divide in public relations between those who “do” and those who “do, document, and learn.” The difference? Access to premium case studies and white papers. For high-performing PR professionals, campaign success often hinges on understanding not only what worked but why it worked — and just as importantly, what didn’t.
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