Hi! Read the latest insights in today's Daily PR Brief - November 19, 2025

The precious value of earned media in the age of infinite clips & distrust; Social media updates & new features; Tylenol and the trust deficit; more!

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Read some of today's best PR and Comms industry news clips:

Turning Mistakes Into Culture: Why Owning The Slipups Builds Community And Trust (Forbes - November 19, 2025)

‘Boardrooms have become battlegrounds’: Preparing leaders to communicate amid turbulence (Ragan Communications - November 19, 2025)

Tylenol and the Trust Deficit: Why Healthcare’s Strongest Currency is Still Its Most Fragile (PRNEWS - November 18, 2025)

The Importance of Measuring the Sea, Not the Ship (Institute for Public Relations - November 17, 2025)

Anouschka Menzies, co-founder of Bacchus PR on the PRmoment Podcast (PRmoment (UK) - November 19, 2025) [PODCAST]

What’s the Difference Between GEO, AEO, and AI Relations? (Axia Public Relations - November 19, 2025)

The precious value of earned media in the age of infinite clips and distrust—and new rules for earning it (Agility PR Solutions - November 18, 2025)

‘Messages into movements’: How Pam Perry uses storytelling to craft strategic PR campaigns (EIN Presswire - November 18, 2025)

Social media updates and new features to know this week (PR Daily - November 18, 2025)

Podcast: Inside PRovokeGlobal on Purpose, Talent and AI (PRovoke Media - November 18, 2025) [VIDEO]

The Strategic Heartbeat: Why Corporate Communications Is No Longer a Support Function (Everything PR News - November 18, 2025)

The Strategic Roadmap Most Communicators Forget? Our Own (Under Embargo - November 15, 2025)

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Summary Section:

Turning Mistakes Into Culture: Why Owning The Slipups Builds Community And Trust
By Trish Nettleship, Board Advisor and Investor at Graphio.ai
Forbes - November 19, 2025
In the age of perfect posts and curated feeds, admitting a misstep can feel counterintuitive. The impulse is to hit “undo,” scrub the footage, spin the message and hide the error. But what if the smarter move is not hiding the mistake, but showing it?

‘Boardrooms have become battlegrounds’: Preparing leaders to communicate amid turbulence
By Sean Devlin
Ragan Communications - November 19, 2025
Effective leadership communication rarely happens by accident. It’s built through coaching that helps leaders move past their fears and articulate in ways that reinforce the mission of the organization.

Tylenol and the Trust Deficit: Why Healthcare’s Strongest Currency is Still Its Most Fragile
By Rick Toller
PRNEWS - November 18, 2025
How healthcare brands like Tylenol, UnitedHealth and BetterHelp respond when trust meets skepticism reveals who they are, and whether they still deserve to be believed.

The Importance of Measuring the Sea, Not the Ship
By Dr. Lightning Czabovsky
Institute for Public Relations - November 17, 2025
Are communicators too focused on measuring the ship at the expense of understanding the sea around them?

Anouschka Menzies, co-founder of Bacchus PR on the PRmoment Podcast [PODCAST]
By Ben Smith
PRmoment (UK) - November 19, 2025
Our guest is Anouschka Menzies, co-founder of Bacchus PR. Bacchus PR was founded 27 years ago and now has over 130 employees across 5 offices - London, New York, Miami, Dubai and most recently Riyadh.

What’s the Difference Between GEO, AEO, and AI Relations?
Axia Public Relations - November 19, 2025
Artificial intelligence is changing how people discover, evaluate, and trust brands. When someone asks ChatGPT, Copilot, or Gemini a question about your industry, the answer they get — and the brands it references — can shape real-world buying decisions.

The precious value of earned media in the age of infinite clips and distrust—and new rules for earning it
By Mia Miller
Agility PR Solutions - November 18, 2025
Earned media gives you the credibility that seeps into your brand’s bones. It’s the difference between someone seeing your name and someone believing in it. The old playbook is ashes. That only means it’s time to write a new one.

‘Messages into movements’: How Pam Perry uses storytelling to craft strategic PR campaigns
By Issac Morgan
EIN Presswire - November 18, 2025
Ask clients about Pam Perry PR and they’ll tell you this: when you hire her firm, you get Pam Perry herself — not an associate, not a partner, but Perry — a visionary whose track record proves her dedication to delivering PR campaigns that have elevated brands.

Social media updates and new features to know this week
By Courtney Blackann
PR Daily - November 18, 2025
Hello, social experts, and welcome to another week! This time around, we’re seeing tools specifically geared to marketers ahead of the holiday season.

Podcast: Inside PRovokeGlobal on Purpose, Talent and AI [VIDEO]
PRovoke Media - November 18, 2025
Fresh off PRovoke Media’s Global Summit in Chicago, communications leaders Kathryn Metcalf, whose résumé spans CVS Health and Bristol-Myers Squibb, and Jennifer Teitler, executive VP and consumer practice lead at M Booth, joined guest host Aarti Shah, M Booth’s CMO, for a fast-moving debrief on the themes shaping the industry. Purpose, talent and, unsurprisingly, a whole lot of AI dominated the conversation.

The Strategic Heartbeat: Why Corporate Communications Is No Longer a Support Function
By Ronn Torossian, Founder of 5WPR
Everything PR News - November 18, 2025
Corporate communications has historically been perceived as a back-office function—responsible for press releases, internal memos, and crisis damage control. But in a world driven by real-time information, stakeholder scrutiny, and purpose-led capitalism, this perception is not only outdated—it’s dangerous.

The Strategic Roadmap Most Communicators Forget? Our Own
By Johnna Muscente
Under Embargo - November 15, 2025
You’re planning thoughtfully for your brands, your executives, your clients — ensuring they step into the new year with clear narratives and a strategic roadmap to follow… But when’s the last time you put that same rigor into a plan for yourself?

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